Beginner's guide
to surviving with
social media crazed teens
Adam Kruszynski, Director of Digital @ Revolve
Speak Up Nova Scotia @ MSVU Halifax
August 17, 2013
www.adamoutsidethebox.com
Abit aboutme
bit about me
A

Digital Marketer @ Revolve

Writer, Teacher, & Speaker
Research & Sociology @ U Toronto
Proud parent of two teenagers
Imagine I travelled back in time to your teen
years & gave each of you a Magical Wand
Take your family & friends with you…
anywhere you go… any time… at moment’s notice
Ask it any question & it would give you an answer
Tell your personal story and send it to everyone
Capture memories as pictures & videos
Watch movies & play games

What would happen?
What is happening in this world?
Strip all the technology
Strip all the stats
Strip all the marketing hype
Strip all the fear

We are evolving…
How are we evolving?
It’s so easy to tell and share stories
Instantly accessible anywhere we go
Volume of info it totally overwhelming
Blurring lines of what’s real, true,
private, appropriate, & even moral

How we communicate…
How teens use Social Media to
define their identity?
Learning: Finding things that interest you.
Self-Expression: Writing blogs, taking picture,
providing recos / POV, personalization, etc.
Following: Showing loyalty and support for
specific ideals, causes, groups, & idols.

How will that make them
different from you?
Exercise: Good & Bad of SM
Access to Information

Reliance on Technology

Quantity vs Quality of Intimacy
Language Use
Honesty

Lack of Privacy

Easier to Connect & Reconnect

Freedom of Speech

Changes to the Brain

Distraction

How We Form Identity

Is social media the main cause or rather
the place where these occur / manifest?
We have to guide our teens
Use it responsibly (for good / not evil)…
Social Media has no moral compass.

Achieve balance in life (be the master / not
the slave)… it is designed for mature adults.
Understand it is simply a tool… it has no
personality, intent, preference, or soul.
Decide boundaries on privacy & content…
default settings don’t serve our interest.

Education & Empowerment
VS Unattainable Control
Use it with your teens as a tool
Communicate with them.

Encourage & engage them.
Learn about who they are.
Share your life with them. Recognize and
appreciate they already do this with you.
Demonstrate how you want them to behave.

Be the positive force in their
social media experience
How can I use it for teaching?
Content: Use comments & blog posts in class
to provide rich variety of topic POV.
Engagement: Use it to keep their attention.
Platform: Use it to deliver curriculum (as your
institution permits) & team collaboration.
Encouragement: Use micro-motivators (like
badges) to help with interest & distractions.

Did my micro-motivators
keep you interested today?
Impact / Pilot Program

http://www.bestmastersineducation.com/social-media/
http://www.centerdigitaled.com/classtech/Portland-Project.html
A few resources to get you started
http://www.eun.org/teaching/smile
http://www.socialnomics.net/2013/03/11/how-cansocial-media-be-used-in-education/
https://www.facebook.com/education
http://www.guardian.co.uk/teachernetwork/2012/jul/26/social-media-teacher-guide
https://flipboard.com/section/edu-nation-beQp3C
http://www.teachersandsocialmedia.co.nz/
http://www.equals6.com/
https://www.schoology.com/
Tan Le @ Ted.com
Brain Waves Reading Headset

Where is this all going?

Where is this all going?
We don’t really know… except
It’s so easy to tell and share stories
Instantly accessible anywhere we go
Volume of info it totally overwhelming
Blurring lines of what’s real, true, private,
appropriate, & even moral
Dominant way to communicate, relate with
others, and to from personal identity

Perhaps that’s what truly
scares us as parents & teachers
Exercise: Most important future skills
Independent Work

Technology Proficiency

Effective Communication

Entrepreneurship

Collaboration

Dealing with Multiple Deadlines

Multitasking

Other Languages

Project Management

Networking

Self-Motivation

“65 percent of grade school students will
work in jobs that don’t exist today.”
Adam Renfro @ http://gettingsmart.com/2012/12/meet-generation-z/
For the parents and as a parent…
Most of us cannot comprehend how difficult it is to
be a kid or teenager now… choices are so confusing.
Accept it will take both of you working together to
figure out how to manage this… the noise will grow.
Find ways to truly inspire your children. Give them
something to believe in that’s greater than all the
overwhelming noise in their life right now.

Keep trying to communicate
and don’t give up on them!
Thank You & Questions
Adam Kruszynski
Director of Digital @ Revolve
Co-Chair @ AIM Conference
Parent of 2 awesome teenagers
Blog: www.adamoutsidethebox.com (copy of this presentation)
LinkedIn: ca.linkedin.com/in/kruszynskiadam/
Twitter: @adamoutsidedbox
Want to know more?
Download my free book on iTunes or PDF:
http://adamoutsidethebox.com/writing/book-beginnersguide-to-understanding-social-media-crazed-teens/
Do you parent or teach social media crazed teens? Are you confused
how their cell phone becomes the dominant way they experience the
world around them? We all fear this technology already makes us more
disconnected from our kids. We fear how it will impact their personal
and professional future. We fear we cannot effectively help them in their
journey. We even fear for ourselves becoming more irrelevant and
obsolete as the entire world is going digital. Let's face it. We have been
very negligent. Our lack of understanding about mobile and social media
does not excuse us from any responsibility for our teen kids. How can we
as parents and educators help our kids with something we often barely
understand ourselves?
We as a human species are evolving how we communicate. What do you
need when going through a tremendous period of change? I believe you
need an open mind, a positive vision for the future and the courage to
pursue it. Let us embrace this topic together and find out how to use this
change to became something greater than what we are right now. At the
end of the day, the most wonderful way you can help your teenager is to
give them a vision of the future so inspiring, it eclipses this noisy world.

Beginner's guide to surviving with social media crazed teens

  • 1.
    Beginner's guide to survivingwith social media crazed teens Adam Kruszynski, Director of Digital @ Revolve Speak Up Nova Scotia @ MSVU Halifax August 17, 2013 www.adamoutsidethebox.com
  • 2.
    Abit aboutme bit aboutme A Digital Marketer @ Revolve Writer, Teacher, & Speaker Research & Sociology @ U Toronto Proud parent of two teenagers
  • 4.
    Imagine I travelledback in time to your teen years & gave each of you a Magical Wand Take your family & friends with you… anywhere you go… any time… at moment’s notice Ask it any question & it would give you an answer Tell your personal story and send it to everyone Capture memories as pictures & videos Watch movies & play games What would happen?
  • 5.
    What is happeningin this world? Strip all the technology Strip all the stats Strip all the marketing hype Strip all the fear We are evolving…
  • 6.
    How are weevolving? It’s so easy to tell and share stories Instantly accessible anywhere we go Volume of info it totally overwhelming Blurring lines of what’s real, true, private, appropriate, & even moral How we communicate…
  • 7.
    How teens useSocial Media to define their identity? Learning: Finding things that interest you. Self-Expression: Writing blogs, taking picture, providing recos / POV, personalization, etc. Following: Showing loyalty and support for specific ideals, causes, groups, & idols. How will that make them different from you?
  • 8.
    Exercise: Good &Bad of SM Access to Information Reliance on Technology Quantity vs Quality of Intimacy Language Use Honesty Lack of Privacy Easier to Connect & Reconnect Freedom of Speech Changes to the Brain Distraction How We Form Identity Is social media the main cause or rather the place where these occur / manifest?
  • 10.
    We have toguide our teens Use it responsibly (for good / not evil)… Social Media has no moral compass. Achieve balance in life (be the master / not the slave)… it is designed for mature adults. Understand it is simply a tool… it has no personality, intent, preference, or soul. Decide boundaries on privacy & content… default settings don’t serve our interest. Education & Empowerment VS Unattainable Control
  • 11.
    Use it withyour teens as a tool Communicate with them. Encourage & engage them. Learn about who they are. Share your life with them. Recognize and appreciate they already do this with you. Demonstrate how you want them to behave. Be the positive force in their social media experience
  • 12.
    How can Iuse it for teaching? Content: Use comments & blog posts in class to provide rich variety of topic POV. Engagement: Use it to keep their attention. Platform: Use it to deliver curriculum (as your institution permits) & team collaboration. Encouragement: Use micro-motivators (like badges) to help with interest & distractions. Did my micro-motivators keep you interested today?
  • 13.
    Impact / PilotProgram http://www.bestmastersineducation.com/social-media/ http://www.centerdigitaled.com/classtech/Portland-Project.html
  • 14.
    A few resourcesto get you started http://www.eun.org/teaching/smile http://www.socialnomics.net/2013/03/11/how-cansocial-media-be-used-in-education/ https://www.facebook.com/education http://www.guardian.co.uk/teachernetwork/2012/jul/26/social-media-teacher-guide https://flipboard.com/section/edu-nation-beQp3C http://www.teachersandsocialmedia.co.nz/ http://www.equals6.com/ https://www.schoology.com/
  • 15.
    Tan Le @Ted.com Brain Waves Reading Headset Where is this all going? Where is this all going?
  • 16.
    We don’t reallyknow… except It’s so easy to tell and share stories Instantly accessible anywhere we go Volume of info it totally overwhelming Blurring lines of what’s real, true, private, appropriate, & even moral Dominant way to communicate, relate with others, and to from personal identity Perhaps that’s what truly scares us as parents & teachers
  • 17.
    Exercise: Most importantfuture skills Independent Work Technology Proficiency Effective Communication Entrepreneurship Collaboration Dealing with Multiple Deadlines Multitasking Other Languages Project Management Networking Self-Motivation “65 percent of grade school students will work in jobs that don’t exist today.” Adam Renfro @ http://gettingsmart.com/2012/12/meet-generation-z/
  • 18.
    For the parentsand as a parent… Most of us cannot comprehend how difficult it is to be a kid or teenager now… choices are so confusing. Accept it will take both of you working together to figure out how to manage this… the noise will grow. Find ways to truly inspire your children. Give them something to believe in that’s greater than all the overwhelming noise in their life right now. Keep trying to communicate and don’t give up on them!
  • 19.
    Thank You &Questions Adam Kruszynski Director of Digital @ Revolve Co-Chair @ AIM Conference Parent of 2 awesome teenagers Blog: www.adamoutsidethebox.com (copy of this presentation) LinkedIn: ca.linkedin.com/in/kruszynskiadam/ Twitter: @adamoutsidedbox
  • 20.
    Want to knowmore? Download my free book on iTunes or PDF: http://adamoutsidethebox.com/writing/book-beginnersguide-to-understanding-social-media-crazed-teens/ Do you parent or teach social media crazed teens? Are you confused how their cell phone becomes the dominant way they experience the world around them? We all fear this technology already makes us more disconnected from our kids. We fear how it will impact their personal and professional future. We fear we cannot effectively help them in their journey. We even fear for ourselves becoming more irrelevant and obsolete as the entire world is going digital. Let's face it. We have been very negligent. Our lack of understanding about mobile and social media does not excuse us from any responsibility for our teen kids. How can we as parents and educators help our kids with something we often barely understand ourselves? We as a human species are evolving how we communicate. What do you need when going through a tremendous period of change? I believe you need an open mind, a positive vision for the future and the courage to pursue it. Let us embrace this topic together and find out how to use this change to became something greater than what we are right now. At the end of the day, the most wonderful way you can help your teenager is to give them a vision of the future so inspiring, it eclipses this noisy world.

Editor's Notes

  • #4 Let’s start with some questions…How many of your teens are on Facebook?How many of your teens have a smart phone?How many of your teens prefer to text you vs talk to you face to face?How many of your teens use their device at the dinner table, bathroom, or in bed?Do you think that’s normal?