1. Brand Management with Fashionothon By Fashionothon
2. What is a brand? Fashionothon Fashionothon brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors
3. Fashionothon Intangible attributes- Fashionothon Tangible attributes -Fashionothon brand comprises of
4. Fashionothon Functional benefits- Fashionothon Attributes - Fashionothon Labelling - Fashionothon Packaging - Fashionothon Product -Fashionothon Tangibles Eg. Fashionothon
5. Fashionothon Image- Fashionothon Culture - Fashionothon Values - Fashionothon Emotional benefits - Fashionothon Quality -Fashionothon Intangibles Eg. Fashionothon
1. Brand Management with Fashionothon By Fashionothon
2. What is a brand? Fashionothon Fashionothon brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors
3. Fashionothon Intangible attributes- Fashionothon Tangible attributes -Fashionothon brand comprises of
4. Fashionothon Functional benefits- Fashionothon Attributes - Fashionothon Labelling - Fashionothon Packaging - Fashionothon Product -Fashionothon Tangibles Eg. Fashionothon
5. Fashionothon Image- Fashionothon Culture - Fashionothon Values - Fashionothon Emotional benefits - Fashionothon Quality -Fashionothon Intangibles Eg. Fashionothon
1. Brand Management with Fashionothon By Fashionothon
2. What is a brand? Fashionothon Fashionothon brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors
3. Fashionothon Intangible attributes- Fashionothon Tangible attributes -Fashionothon brand comprises of
4. Fashionothon Functional benefits- Fashionothon Attributes - Fashionothon Labelling - Fashionothon Packaging - Fashionothon Product -Fashionothon Tangibles Eg. Fashionothon
5. Fashionothon Image- Fashionothon Culture - Fashionothon Values - Fashionothon Emotional benefits - Fashionothon Quality -Fashionothon Intangibles Eg. Fashionothon
Brands versus private labels : Fighting to winSameer Mathur
This presentation throws some light on the ongoing war between National Brands and Private Labels. The pros and cons of Private Labels are stated and finally the Indian scenario is discussed.
This presentation is about the impact of Private labels on the sales of National and International Brands. It also studies the increasing number of private labels in India.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Brands versus private labels : Fighting to winSameer Mathur
This presentation throws some light on the ongoing war between National Brands and Private Labels. The pros and cons of Private Labels are stated and finally the Indian scenario is discussed.
This presentation is about the impact of Private labels on the sales of National and International Brands. It also studies the increasing number of private labels in India.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Why Boards Matter: Building and Developing a World Class Board of DirectorsJim Citrin
Our insights about the market for board talent across S&P 500, the U.S. Tech Industry, and early stage growth companies as well as a cross section of boards interested executives based on the Spencer Stuart Board Index, the U.S. Tech Board Index, and a SurveyMonkey survey put together as input for #WhyBoardsMatter, a joint presentation from Spencer Stuart and Kleiner Perkins.
Read the full post here:
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
1. Brand Management with Waytokart By Waytokart
2. What is a brand? Waytokart Waytokart brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors
3. Waytokart Intangible attributes- Waytokart Tangible attributes -Waytokart brand comprises of
4. Waytokart Functional benefits- Waytokart Attributes - Waytokart Labelling - Waytokart Packaging - Waytokart Product -Waytokart Tangibles Eg. Waytokart
Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company represents and what are it’s offerings.
Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
Here is the complete report of how to make brand and how to make strong brands in the market .
Hit like if you love this report
and if you are in search of presentation about same topic then you can take it from my collection.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
2. What is a brand?
Fashionothon
Fashionothon brand is a name, term,
sign, symbol, design or a combination of
the above to identify the goods or
service of a seller and differentiate it
from the rest of the competitors
6. Fashionothon Brand Mark
Fashionothon brand mark is the part of
the brand that appears in the form of
symbol, design or distinctive color or
lettering. It is recognized by sight but
cannot be expressed when a person
pronounces the brand name.
7. Fashionothon Trade Mark
Fashionothon trademark is a brand that
has been adopted by a seller and given
legal protection. A Trademark for
service is called as ………………
9. Fashionothon Reasons for not
Branding
Fashionothon Two responsibilities come
with brand ownership:
Fashionothon Promoting the brand
Fashionothon Maintaining a consistent
quality of output
Many firms do not brand their products
because they are unable or unwilling to
assume these responsibilities
10. Fashionothon Desirable characteristics
in the name of a brand
Fashionothon Suggests something about the product,
particularly its benefits and use e.g….
Fashionothon Be easy to pronounce, spell and
remember e.g.…..
Fashionothon Be distinctive
Fashionothon Be adaptable to additions to the
product line e.g. McDonald vs. Burger King
Fashionothon Be capable of registration and legal
protection. The Lanham Act, 1989
11. Fashionothon brand name
should indicate
Fashionothon
Product benefits
Product quality
Names easy to
remember,
recognise,
pronounce
Fashionothon
Product category
Distinctiveness
Should not indicate
poor meanings in
other markets or
languages
12. Fashionothon Product
Counterfeiting
Fashionothon It is the process in which
some unscrupulous manufacturers
engage in product counterfeiting by
placing a highly regarded brand on their
offering, disregarding the basic fact
they do not own the rights of the brand
e.g. …pirated goods
15. Fashionothon What kind of
activities?
Eg. Fashionothon
Fashionothon Product development
Fashionothon Packaging
Fashionothon Advertising
Fashionothon Promotion
Fashionothon Sales and distribution
16. Fashionothon Brand Equity
Fashionothon When a commodity
becomes a brand, it is said to have
equity. Those advantages which a
Brand enjoys because it is a Brand
17. Fashionothon What is brand
equity?
Fashionothon The premium it can
command in the market
Fashionothon Difference between the
perceived value and the intrinsic value
18. Fashionothon Types of Brand
Equity
Fashionothon Cost Based
Historical Cost
Replacement Cost
Market Value Method
Brand Contribution Method
Fashionothon Price Based
Fashionothon Consumer Based
20. Fashionothon What happens
when brands have high equity?
Fashionothon The company can have
more leverage with the trade
Fashionothon The company can charge
a premium on their product
Fashionothon The company can have
more brand extensions
Fashionothon The company can have
some defense against price competition
22. Fashionothon How does one
build brands?
Fashionothon Distinguishing it from
others – value proposition
Fashionothon Brand promise must
match brand delivery
24. Fashionothon Creating the brand
Fashionothon Choosing a brand name
Fashionothon Develop rich associations
and promises
Fashionothon Managing customer brand
contact to meet and exceed
expectations
25. Fashionothon Brand Associations
Fashionothon owned word
Fashionothon Slogans
Fashionothon Colours
Fashionothon Symbols and logos
26. Fashionothon Brand Status
Step up
advertising
FAMILIARITY
E
S
T
E
E
M
New Product
Or Product
should be phased out
Cash Cow.Need to
Sustain brand
building activities
Troubled brand
Product upgradation
required
27. Fashionothon Brand ambassadors
Fashionothon Giving a face and
personality to the brand that is
expected to be rubbed off from the
brand ambassador
28. Fashionothon Brand Pitfalls
Fashionothon Brand experience must
match brand image
Fashionothon Calls for managing every
brand contact