Proposal of Climate Change Fashion Show Project sponsored by British Council, Standard Chartered, Marks and Spencer, Seah Trade and Company and Floating Stage Seoul. Main theme was acidifying ocean caused by carbon insertion into the sea and all the outfits to be staged was made out of outdated items from prestige brand not the second-handed ones.

1. Climate Change Fashion Show
Love Your Items, Love Our Ocean
Blue See Green
25, February, 2011 19:00PM

2. Project Identity
Korea-Japan
Climate Change Leaders’ workshop
As an outcome of the Project Management Training Workshop by the British Council and the Lead International, Fashion show was selected to receive seed money support.

3. BSG TEAM
BSG originated from the name of color ‘ Blue sea green ’ to Blue See Green meaning Youth thinking about environment.

4. Summer Exhibition with Sogang Art & Technology
Reform Recycle Nature Natural fabric
Exhibition as a platform to recognize public preference on those 4 categories of Eco Fashion by surveying.

5. Workshop for better understanding
Designers said :
“But we are not so sure that it helps the environment and more importantly, it’s not even pretty…”OK then we need some inspiration!

6. Workshop for better understanding
Sustainable Mentoring Programme for designers
Introduction of Eco Design – Designer Yang Ji Yoon
Environmental foot wear and design revolution – Sung Ho Dong from K-Swiss
Eco wedding design and natural fabrics – Designer Lee Kyungjae
Selection and requirement of eco-friendly material –Martin Lee @ Control Union
Fashion and society – Professor Hosup Kan @ Honik Univ.
Fashion show preparation meeting

7. Raised Question
The current focus of eco fashion is on use of natural materials which have less impact on environment by fast decomposition.
But is that good enough?

8. Analysis of Koreans
Halloween Costumes Comparison
Koreans have more tendency to be led by dominating trend rather than to seek individual characters. Even if ‘Green’ becomes a anew hot icon, there will be no real green with current consumption oriented trend.
Diverse characters
= Foreigners
Chic and Black
=Koreans trend

9. Analysis of Koreans
Use of Eco friendly material can not bring an absolute decrease of environmental impact but only a decrease of increasing rate. Because it doesn’t replace current fabric uses

10. Solution
Then, do we need 100 percents reforming?
No,
survey shows people are less attracted to reformed costumes. Because it is thought to be second handed wastes.
Summer Exhibition survey

11. Solution
Key Points
Reforming Prestige Outdated Items
( ∵ we are not laundry shop )
Natural Fabric for well being driven consumers
Reforms for less environmental impact

12. Suggestion
M&S in Korea doesn’t play a big green role as much as they do in the U.K. By supporting newly born designers with sustainable moto will create new Green Creative Value for it.

13. Suggestion
No need of pesticides in growing (Environmental)
Rapid growth and therefore no running out ( Sustainable )
Unlike other eco-fabrics, no combination with chemicals(Genuine green)
100% Nettle Fabric-made costumes to be staged.

14. Climate Change Fashion Show with Ocean Theme
Since there were so many trials on Climate Change movements, we need more revolutionary approach with a new theme. Outfits will made within two concepts: Pret A Porter and Haute Couture.

15. Why Ocean and Climate Change
Two-third of the earth is water, mostly ocean and ocean will be the biggest asset for human civilization to lose. Ocean already absorbed 118billion metric tons of carbon dioxide which weight as much as 118billion compact cars. More importantly, acidification of ocean result in great changes. So we will tell the Climate Change story from ocean’s perspective.

16. Facebook.com/your.blueseereen
Climate Change Fashion Show
Love Your Items, Love Our Ocean
2011. February 20:00PM Seoul Floating Stage
Blueseegreen@gmail.com