This document contains a summary of Sherif Mahmoud Semeda's career history and qualifications. He has over 15 years of experience in sales and marketing roles in various industries such as consumer goods, real estate, and tourism. His most recent role was as a Consumer and Wholesale Channel Supervisor at Henkel Egypt since 2010, where he was responsible for sales planning, staff management, and achieving key performance indicators. He holds a Bachelor's degree in commerce and is fluent in Arabic and English.

1. Sherif Mahmoud Semeda
My objective to seek a challenging position
in a reputable company.
Career History
* Employer Henkel Egypt
Period June 2010 till now
Position Consumer and Wholesale channel supervisor.
Role - Planning, staffing, directing and controlling consumer
channel and Wholesale.
Assignments - Decide on the number of sales reps. that will cover the
areas of responsibility.
- Setting the routes by area for the sales rep. and making
sure that the work load profile is divided equally.
- Cascading the sales KPI’s set for the channel to the
sales rep.
- Follow up on the KPI’s in the market.
- Monitoring the achievement of the sales KPI’s via daily
reports.
- Monitoring competition activities and report them.
- Exploring new opportunities in terms of customers and
areas .
- Develop the business through initiating new process.
- Executing on the Job training for the sales reps. in the
field.

2. * Employer Pepsi -Cola Egypt
Period March 2009 till May2010
Position Pre- sell Account Executive.
Assignments - Achieve maximum sales potential for the areas through
developing vertical opportunities.
- Manage all elements related to the accounts:
Clients classification, shipment, coolers maintenance &
merchandising.
- Achieving strong visibility :(P.O.S.) Coolers, shop signs
gondolas.
- Achieving maximum distribution for all S.K.U’s.
- Solve any problems related to the sales process.
- Increase productivity for sales operation( Routing).
- Monitor competition activities and any information
related.
- Build strong relationship with the customers.
* Employer Dorra Group Real Estate
Period Feb. 2008 till Feb.2009
Position Real estate sales consultant
Assignments - Conducting sales calls to achieve the assigned
sales target.
- Generating new clients and building trustful
relation with them.
- Invite clients to site seeing to build
awareness on the developments of the project.
* Employer El Asher Real Estate “Zizinia projects”
Period Sep. 2003 till Feb. 2008
Position Real estate sales consultant.
Assignments - Conducting sales calls to achieve the assigned
sales target.
- Generating new clients and building trustful
relation with them.

3. - Invite clients to site seeing to build awareness
on the developments of the project.
- Enhancing sales through exhibition.
* Employer Henkel Distributor.
Period Oct.2002 till Sep. 2003
Position Wholesale Section Manager.
Assignments -Selling the agreed sales volume targets.
-Ensuring maximum distribution for all brands
in my section.
-Achieving dominant in- store presence through
merchandising implementation and P.O.S materials.
-Building good rapport and communication
channels with all of my accounts.
-Trying to solve any financial problems or any
related problems.
* Employer Henkel
Period Jan 2002 till Sep 2002
Position Supervisor for “Door to Door” Project.
Assignments My mission is to control the sales operation
through out the coming conditions:
-The salesmen (7-8) is selling to the right
consumer according to the right consumer
according to the criteria set by the company.
-Achieving the no. of calls objective through
the salesmen and checking accuracy.
-store checking to investigate distribution in
certain areas.
* Employer MIGOP
Period 7/2001 till 11/2001
Position Supervisor for Marketing projects :Road show,
In-Store promotions.
My mission is to control the distributing operation
for the presents given to the consumer through out
certain conditions set by the company.
* Employer Thomas Cook Overseas Ltd.
Period 8/2000 till 10/2000 (Summer training)

4. Position Assistant Accountant.
Courses
Communication Skills – Logic Consulting Group.
Selling Skills – Logic Consulting Group.
Personal Data
Date of Birth 13/1/1976
Nationality Egyptian
Martial Status Married
Mailing Address 12 Nables st. Mohandsien , Giza Egypt
Phone No. (home) 0233447309 (mobile) 01001556485
Military service Exempted
Education
2001 Bachelor degree Faculty of commerce -Aien Shams
University.
1995 General Secondary Certificate-Science section El
Horreya Languages schools.
Languages Arabic : Mother tongue
English : Excellent
Skills Computer user for programs under windows:
Excel , WinWord, PowerPoint.
Hobbies Win over 85 medals in Egypt champion-ships as a
Runner in the period (1986 till 2001).