The document outlines 13 steps to enhance brand visibility on Pinterest, including optimizing profile images, verifying websites, completing bios, and creating engaging boards. It emphasizes the importance of connecting with followers, pinning relevant content, and daily interaction to sustain interest and grow the audience. The guide also encourages modeling successful pinners to improve one's own strategy and achieve better results on the platform.

1. Boost Your
Brand's
Visability on
Using These
13 Simple Steps
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2. Use Your Awesome
Profile Image.
Adding good profile image along with your business name
will make it easy for your users to identify your page.
If it is a personal page, it is preferable to upload a clear
headshot of yourself.
For a company page, upload something that your
followers can easily recognize such as the company logo,
a tagline or the company name.
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3. Add Your URL and
Verify your Website.
Adding your URL and Verifying your Website with Pinterest
makes the full URL appear on your profile along with a check
mark that is placed right beside it.
The Benefit of a Verified Website makes your website more
outstanding and encourages more clicks and as it also great for
SEO strategies, as there is a live link on your profile.
Verifying your website for Pinterest gives you the ability to use
the free analytics tool which is essential in your marketing
campaign. This tool enables you to measure your results and
analyze what is working or not working out for you.
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4. Complete Your Bio.
Completing BIO can be very useful in helping you promote your
brand, build trust and increase followers on Pinterest. A good
BIO should have a good business name and user name, a brief
description about your business and your location.
A good business name and user name is the first thing that
people notice when they visit your brand page.
Use large, bold letters when it comes to these names, as they
are easy to index, which makes them good for SEO. Make sure
that the user name is similar to the business name as it will
appear in your brand’s URL and will make it easy for your
followers to locate your profile.
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5. Create Boards that can speak
about your passions.
Boards make it easy for you to share pins on different topics
and attract followers. Use these boards to help you speak about
your passions and promote your brand.
Choose unique and creative names for your boards that will
make them stand out.
Use 2-4 short words for your names as long words will make
followers go to an extra length of clicking on the board to see
the names and this can deter them.
Use the board to speak about your passions and remember to
keep it interesting enough for your followers and make sure it
captures instantly the attention of your followers.
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6. Create Custom Covers
Customizing your board covers help your boards stand out.
Board covers make your profile look unique and choosing one
that resonates with other boards will make it even look better.
Customize your boards also by dragging and rearranging and
placing most important boards at the top. Place the 5 most
important boards at the top where followers can easily see
when they visit your brand page. Make this top 5 boards stand
out even further by properly naming them and adding eye-
catching board covers.
This will go a long way in generating high traffic to your brand
page and get you more followers.
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7. LinkUp Your other Social
Platforms with Pinterest.
Linking up your social accounts such as Twitter, Facebook and
Google+
This will make it easy for you to promote your pins on these
platforms and enable you to attract new followers.
Your location will help your followers especially those within your
locality to connect with you.
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8. BuildRelationship by
Engaging with Others.
Social media is essentially about building relationships and
using them to generate leads in sales.
You can build relationships with engaging users by mentioning
them, using (@), giving away compliments, asking them
questions and asking them to contribute to your boards.
Asking them questions is indicative to your followers that you
care about their opinions and asking them to contribute to
your boards is indicative to your followers that you want them
to be a part of your company.
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9. Speak to your Niche
Audience.
A great way to get started at this is by engaging those who are
following your boards. You can also connect with those who
follow you back after you follow them, as their action of
following you back is also indicative that they are interested in
your pins.
Very important for you to figure out Who are the audience you’ll
be speaking to with your original content.
Secondary, figure out what product or service you can offer to
your audience (Niche)
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10. Pin with a Purpose.
Do not just pin for the sake of it. Having irrelevant pins
will make your followers lose interest in following you,
as they cannot clearly understand bottom line
discussion with the pins.
Pin with a purpose if you aim at retaining your
followers and keeping them interested in what you
have to say.
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11. Follow Others.
Following others is a simple way of helping you get
more followers. When you follow others, you can be
guaranteed of a small percentage of them following
you back.
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12. Model Successful
Pinners
Or simply SPY on your competition. Learning ways on
how they set up their profiles & boards. Observing
and seeing at how they are pinning, how they are
customizing their boards and how they are relating
with their followers.
This can help you have a rough idea on how to
manage your followers and keep them interested in
what you have to say.
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13. Pin Relevant Pins
Pin Daily and stick to pinning what is relevant to your
brand if you are in business. If you run a watch
company, stick to pinning about watches and other
relevant topics in the watches field.
Ensure that these topics relevant to your Brand, which
will capture the attention of your audience and they
will enjoy reading them in order to keep them following
you.
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14. Ready for the
last tip?
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15. Give some ( ) below.
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16. Pin Daily to grow
your Brand.
Pinning daily will enable you to promote yourself
on Pinterest.
This means that you have to spend time looking
for great images to add to your boards.
You can also repin images from the ones you
follow or by scrolling through the newsfeed.
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17. It would be Amazing to connect with
You on Pinterest!
Simply Search for
@AnnaZubarev
and connect with me.
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