The document discusses the growth and impact of Facebook as of January 2011, highlighting key statistics such as user engagement and demographic trends, particularly among the 18-24 age group. It also compares Facebook's unique visitors to MySpace and outlines strategies for successful fan pages. Additionally, it touches on notable events and promotions, such as the introduction of vitamin water flavors and the Ford Explorer fan page.

1. Friends Tweets & Change
THE CASE FOR GRASSROOTS COMMUNICATION
J-TERM 2011
facebook
Day 3
Instructor: Andrew Hoffman
Wednesday, January 5, 2011

2. Background of Facebook
CEO Mark Zuckerberg
Co-Founded Facebook in dorm room at Harvard in 2004
Had a movie made about it
44% of all sharing online happened on Facebook in 2010 according to AddThis
750 Million photos were added over New Year’s weekend this year
Just receive another $50 Million in Funding
Estimate worth $50Billion - Up from $33Billion in September ’10
Fastest growing segment is 18-24 Yr Olds (US only)
Wednesday, January 5, 2011

3. 2010 Year In Review
2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20
Minutes
Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M)
Relationship Status
43,460,516 Relationship status changes to “Single”
3,025,791 to “It’s Complicated”
28,460,516 to “In a Relationship”
5,974,574 to “Engaged” Stats From Facebook
36,774,801 to “Married”
Wednesday, January 5, 2011

4. Chilean Mine Traffic Pattern
Wednesday, January 5, 2011

5. Top Status Trends of 2010
Stats From Facebook
Wednesday, January 5, 2011

6. Facebook vs. Myspace
November 2010 Unique Visitors
Facebook - 132,665,694
to
Myspace - 51,874,016
Stats From Compete.com
Wednesday, January 5, 2011

7. Facebook Demographics
Key Takeaways:
1. According to e-Marketer, there
are 206.2 million US internet
users. That means 71.2% of
the US web audience is on
Facebook.
2. The 18-24 (college)
demographic grew the fastest
at 74% in one year.
3. Perhaps Facebook’s new “Like”
structure drove this metric,
but liking “Drugs” is up
1131.9% this year.
Stats From
istrategylabs.com
1/4/10 - 1/4/11
Wednesday, January 5, 2011

8. 5 Things For Successful Fan Page
1.Networking with other Platforms
2.Creating a Resource
3.Creating Contests that Include Participation
4.Empowering Pre-Existing Pages
5.Targeting the Proper Demographic
Wednesday, January 5, 2011

9. Vitamin Water
Facebook Flavor: Connect
Black Cherry Lime - March 2010
Sarah from Illinois—$5,000
Wednesday, January 5, 2011

10. 2011 Ford Explorer
30,000 fans prior to launch - Successful number to Ford
http://www.facebook.com/FordExplorer
923 Other People have posted their own Explorer Pics
Wednesday, January 5, 2011

11. Review Items
Profile Topics
Status Updates
Privacy Settings
Fan Pages
Groups
Pictures
Events
Applications & Games
Wednesday, January 5, 2011