SlideShare a Scribd company logo
Welcome   ‘ An evening with…  Deirdre Breakenridge’ 10 December 2009 www.coopr.nl Powered by Bijl, partners in Public Relations Follow us on Twitter with #AEW09
PR 2.0:  Putting the Public Back in Public Relations How Social Media is Reinventing the Aging Business of PR
Overview: Traditional PR Meets Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview: Traditional PR Meets Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional PR Top-Down Goals Mandates Management Direction Writing Research Broadcast Pitching Reporting Measurement Analysis CYA
Overview: Traditional PR Meets Social Media 1.  If you don’t customize your story and connect the right way, Consumers filter out the NOISE. ,[object Object],[object Object],NOISE
The Evolution of “The Pitch”
The Language of PR 2.0  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The  Conversation  Prism
The  Conversation  Prism Brought to you by Brian Solis JESS3
The  Conversation  Prism Brought to you by Brian Solis JESS3
The  Conversation  Prism Brought to you by Brian Solis JESS3
It Starts with Listening and Observation
It Starts with Listening and Observation
It Starts with Listening and Observation
It Starts with Listening and Observation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Marketing Compass From the players and the  platforms to the channels  and the emotional sentiment
The Social Marketing Compass From the players and the  platforms to the channels  and the emotional sentiment  Brought to you by Brian Solis JESS3
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is About Sociology Not Technology
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tracking/Measuring the Conversation Index
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The New World of “Public” Relations
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],The New World of “Public” Relations and  What’s Next?
 
 
Google Search Goes Real Time
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The New World of “Public” Relations: 10 Tips
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helpful PR 2.0 Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Any Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A   ‘ An evening with…  Deirdre Breakenridge’ 10 December 2009 www.coopr.nl Powered by Bijl, partners in Public Relations Follow us on Twitter with #AEW09

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Coopr Event

  • 1. Welcome ‘ An evening with… Deirdre Breakenridge’ 10 December 2009 www.coopr.nl Powered by Bijl, partners in Public Relations Follow us on Twitter with #AEW09
  • 2. PR 2.0: Putting the Public Back in Public Relations How Social Media is Reinventing the Aging Business of PR
  • 3.
  • 4.
  • 5. Traditional PR Top-Down Goals Mandates Management Direction Writing Research Broadcast Pitching Reporting Measurement Analysis CYA
  • 6.
  • 7. The Evolution of “The Pitch”
  • 8.
  • 9.  
  • 11. The Conversation Prism Brought to you by Brian Solis JESS3
  • 12. The Conversation Prism Brought to you by Brian Solis JESS3
  • 13. The Conversation Prism Brought to you by Brian Solis JESS3
  • 14. It Starts with Listening and Observation
  • 15. It Starts with Listening and Observation
  • 16. It Starts with Listening and Observation
  • 17.
  • 18. The Social Marketing Compass From the players and the platforms to the channels and the emotional sentiment
  • 19. The Social Marketing Compass From the players and the platforms to the channels and the emotional sentiment Brought to you by Brian Solis JESS3
  • 20.
  • 21.
  • 22.
  • 23.  
  • 24.  
  • 25.  
  • 26.
  • 27.  
  • 28.  
  • 29. Google Search Goes Real Time
  • 30.  
  • 31.  
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Q&A ‘ An evening with… Deirdre Breakenridge’ 10 December 2009 www.coopr.nl Powered by Bijl, partners in Public Relations Follow us on Twitter with #AEW09