Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

2. Snackable Content
Sasha Desai
BuzzFeed India

6. What is snackable content?
Meal
● High investment
● Take your time
● Requires establishing context
Snack
● Convenient
● No pressure to finish it
● Easy
● Quick

7. Evolution of Snackable Content
Youtube (2005) Twitter (2006)

8. Evolution of Snackable Content
Facebook (2005-2010)

9. Evolution of Snackable Content
Instagram (2010-13) Snapchat (2013)

10. Evolution of Snackable Content
Vine (2013)
TikTok (2016)

11. ‘Rules’ of Snackable content
● Easy to grasp
● Relatable to the TG i.e. Niche
● Incite a strong emotion

12. Is Snackable Content Right For You?
● Intrinsic to social media
● Applicable to every KPI, repurposable in various forms
● Applies to every demographic
● Evolved into various niches

13. Tips for a Data Driven Approach
Experimentation

14. Formats

15. Tools

16. Google Trends

18. CrowdTangle

19. Platform Trend Reports

21. Summary
● Variety
● Rules
● Tools are your friend Rules
● Easy to grasp
● Incites a strong emotion
● Relatable to the TG i.e. Niche