The document summarizes a presentation given by Ali Bullock on online media relations. It discusses how social media underpins other communication channels and how companies need to integrate social media into their overall media strategy. It also cautions that while social media allows for faster communication, companies need to respond to issues quickly and with empathy to avoid potential crises. The presentation advocates for transparency and honesty in interactions on social media.
Alilea Fitzgerald is a junior at Columbus South High School in Columbus, OH. After graduation she wants to pursue a career in forensic science. This is her first year competing in the BDPA IT Showcase. Her research was entitled, ‘Social Media: Let’s Get Conn_Ected’.
Communication right now is the best way to get into people’s heads. Communication has been used by rulers to gain control and power and attention of the readers or listeners. Today we use social media to communicate, control, gossip and grab people’s attention with marketing. People can be anywhere in the world and look at Facebook, Twitter, Yahoo and so forth.
Ms. Fitzgerald’s research gave information on how social media works, how it is used in society, its impact and the barriers that confront it in the future. Ms. Fitzgerald is another ‘future face of technology’ brought out into the world by the works of BDPA.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Alilea Fitzgerald is a junior at Columbus South High School in Columbus, OH. After graduation she wants to pursue a career in forensic science. This is her first year competing in the BDPA IT Showcase. Her research was entitled, ‘Social Media: Let’s Get Conn_Ected’.
Communication right now is the best way to get into people’s heads. Communication has been used by rulers to gain control and power and attention of the readers or listeners. Today we use social media to communicate, control, gossip and grab people’s attention with marketing. People can be anywhere in the world and look at Facebook, Twitter, Yahoo and so forth.
Ms. Fitzgerald’s research gave information on how social media works, how it is used in society, its impact and the barriers that confront it in the future. Ms. Fitzgerald is another ‘future face of technology’ brought out into the world by the works of BDPA.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
Unleash Your Community: The Power of A Communities Mobile AppRay Poynter
Unlock the full potential of your community with a communities mobile app. Mobile community apps provide high engagement and responses rates in a community. This yields to not only more reliable research results but also a healthier and more vibrant community. Plus, there are additional benefits like push notifications, geo-location surveys, and in the moment research.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Making the Right Impression in Social Spaces. Presented on July 15, 2008 to a major financial services provider, this presentation provides a social media 101, along with some tips, tricks and case studies showcasing social media marketing winners and losers.
Modern communication methods provide the education sector with the potential for unprecedented reach. But ... the school yard is a minefield of reputational threats, not the least those fuelled by unchecked social media. Here's how to win.
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
Unleash Your Community: The Power of A Communities Mobile AppRay Poynter
Unlock the full potential of your community with a communities mobile app. Mobile community apps provide high engagement and responses rates in a community. This yields to not only more reliable research results but also a healthier and more vibrant community. Plus, there are additional benefits like push notifications, geo-location surveys, and in the moment research.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Making the Right Impression in Social Spaces. Presented on July 15, 2008 to a major financial services provider, this presentation provides a social media 101, along with some tips, tricks and case studies showcasing social media marketing winners and losers.
Modern communication methods provide the education sector with the potential for unprecedented reach. But ... the school yard is a minefield of reputational threats, not the least those fuelled by unchecked social media. Here's how to win.
Social Media For Communication Strategy, Part 4 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 4 of 4)
PR Asia 360 Presentation: Trust and Ethicsali Bullock
The pay-for-play ecosystem is still very much in existence, whether it’s via blogs, advertorials, brand ambassadors or keeping dodgy deeds quiet. How is this paradigm viewed by regional audiences, especially in light of the “black PR” framework in China? At what point do ethical considerations supersede business opportunities? And, how do you police local offices and staff in jurisdictions that are historically and culturally known for questionable ethics?
Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.
Key title, "its OK to make money from helping charities."
Brand Lessons from the Corporate Social Media SummitMarque Creative
With special thanks Rohit Bhargava who spent the day at the Corporate Social Media Summit.
"The event was put on by the team at Useful Social Media - and that indeed was the theme of the day as panelists offered real case studies, answered tough questions and generally demonstrated that there is real hope for large corporate brands to actively use social media to generate real business value in multiple ways."
Here are a collection of some of the biggest lessons that brands featured on Day 1 of the event shared in their presentations.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
SOLOMO - The convergence of three huge digital trendsInlight
What does SOLMO mean? This presentation explores three of the biggest trends in digital marketing - social, location and mobile. It was originally presented at the Melbourne Business School Digital Club launch. We hope you enjoy it!
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar during a transit from
Chicago to Omaha.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar du
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Dream. Build. Connect. How to use new and traditional media to build a strategic communications plan and campaign A front-page newspaper article about a cause you support is great. An engaged Facebook community can do wonders. But bridge those two communications together, sprinkle in the powerful story of your organization, and you have the potential to enact real change.
This daylong seminar is designed for organizational leaders and leads participants through lessons on how to develop your message, where to tell your story and how to pull it all together into a strategic communications plan and campaign. We’ll discuss how to build an annual communications strategy, how and when to layer in social media, mass media and strategic partnerships.
LEARNING OBJECTIVES: 1. Define strategic communications campaign. 2. Developing core brand messages. 3. Developing a strategic messaging calendar. 4. Developing campaigns to promote an organization throughout the year, to include various public relations and communications methods.
As a former strategic planner at Saatchi & Saatchi Wellness and founder of the Account Planners of NYC, one of the largest, most active communities of advertising strategists in the world, I am passionate about taking a user-centric approach to marketing and growing user pipelines through community development.
With experience in marketing strategy, community development, strategic partnerships and event production, I am hungry to apply my skills in an entrepreneurial atmosphere that is positively changing the way people interact and connect.
If you or your company are interested in learning more, please email me at Ryan.Drumwright@gmail.com.
I look forward to hearing any and all feedback,
Ryan Drumwright
@Ryan_Drumwright
www.ryandrumwright.com
Authenticity: The ultimate currency for brands onlineali Bullock
Companies still struggle with authenticity on social media and why and how they should implement this.
From internal people to the CEO, examples are outlined of how to navigate the social media landscape and how important credibility is during a crisis.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
1. ONLINE MEDIA
RELATIONS
WEAVING THE SOCIAL LAYER ACROSS MEDIA
STRATEGY
JULY 22 2013
ALI BULLOCK - DIRECTOR OF COMMUNICATIONS APAC, DOW JONES /
THE WALL STREET JOURNAL
2. EXPERIENCE
DIRECTOR OF COMMUNICATIONS APAC FOR DOW JONES AND THE
WALL STREET JOURNAL
PREVIOUSLY WORKED FOR CATHAY PACIFIC AS GLOBAL DIGITAL
MARKETING MANAGER, AND WORKED ON DIGITAL STRATEGY FOR
KMPG, KELLOGG’S, SAMSUNG AND MOTOROLA
WORKED FOR WWF HONG KONG AS HEAD OF COMMUNICATIONS,
DURING AN 8 MONTH SABATICAL IN 2012
3. SOCIAL IS NEW AND SHINY!
Whiskey
Bust Enlargement
Weight Loss
Superfluous
Hair Removal
4. SOCIAL IS NEW AND SHINY?
Whiskey
Bust Enlargement
Weight Loss
Superfluous
Hair Removal
5. SOCIAL MEDIA IS IMPORTANT
Source: “State of the Internet with a Focus on Southeast Asia”, March 2011 – comScore
17. NOWHERE IN THE PRESS
RELEASE DOES THE AIRLINE
MENTION THE FAMILIES OR
PEOPLE AFFECTED.
18.
19. RULE 1: SHOW EMPATHY
RULE 2: BE OPEN & TRANSPARENT
RULE 3: RESPOND
RULE 4: SEE RULE 1 (& REPEAT)
(YOU CAN SEE I TAUGHT THE CX USA TEAM WELL)
20.
21. SWOT FOR NEW MEDIA
• Access to a larger
audience – target
specific niches
• Ability to establish a
brand and community
• Additional channels for
branded content
• Low engagement and
sense of community
within channels
• Some companies have a
limited understanding of
social media resulting in
scattered social profiles
• Leverage multi-media
content and niche
audiences to build active
communities
• Leverage the extensive
journalist network – build
contacts more easily
• Lack of engagement or
call to action from
content
• Strong social strategy
from other companies
• Dark PR
• Crisis issues are now
immediate
Strengths
Opportunities Threats
Weaknesses
24. INTEGRATED NEWSROOM
DJ@DJ
One of our signature learning programs
is DJ@DJ, or “Digital Journalism at Dow
Jones”, which brings together a group of
Wall Street Journal and Dow Jones
Newswires journalists from around the
world to participate in intensive learning,
training and discussion in New York aimed
at enhancing how they tell stories across
multiple platforms using words, photos,
blogs, video and graphics.
40. Taiwan's FTC investigating Samsung for defaming
HTC on local online forums.
Samsung has ordered its Taiwan operation to cease
marketing involving online anonymous comments
Source: pcadvisor.co.uk April 2013
44. EVEN ME….
“Great day, shooting
Elephants for 8 hours”-
ali bullock, Head of
comms WWF
“Great day, photographing
Elephants for 8 hours”- ali
bullock, Head of comms
WWF
53. THANK YOU FOR YOUR TIME.
YOU CAN FIND A COPY OF THIS PRESENTATION HERE:
www.slideshare.net/alibullock/presentations
LINKEDIN: ALI BULLOCK
alibullock@gmail.com
www.alibullock.com
Editor's Notes
Social Media in Context- how new is it really?
We’ve seen this before
Social Media penetration across markets3 out of the top 10 facebook using nations globally are in Asia4 out of the top 10 Twitter nations are in Asia, all surpassing the US Means social media can not be ignored
There is a vast array of channels for marketers that are still very important. Social media can’t be the sole channel
PR and social media work to support all company touchpoints
The proliferation of channels and titles to use and reach out to
THIS QUOTE IS ADDRESSING HOW MUCH INFORMATION IS NOW AVALIBLE TO US AS CONSUMERS, PUT OUT THERE BY COMMS AND MARKETING TEAMS. THAT VOLUME OF INFORMATION AND OUR ABILITY AS HUMANS TO PROCESS THIS RAISES QUESTIONS AND CHALLANGES
Journalists picked up on this news story within 30 minutes
Credibility
40% of Air Asia complaints online don’t get a response
8 hours post crash, PR release Be efficient, but human
Be efficient, be human
The changing nature of media relations – the proliferation of media outlets online = more targets Pitching in different types of content – videos, images, podcasts, infographics
Stories told via a range of mediums
Ali to update
Some companies are moving away from standard press releases, for examplegoogle and facebook
SIMPLE MESSAGING THAT BUILDS ON A TRUSTED BRAND WORKS AND IT WORKS REALLY WELL. FROM VW IN THE 60’S TO OREO IN THE 21 CENTURARY. HAVING A BRAND THAT PEOPLE TRUST AND EMPLOYEES THAT ARE EMPOWERD TO SPEAK ON BEHALF OF THAT BRAND MEANS LONG TERM SUCCESS.
SIMPLE MESSAGING THAT BUILDS ON A TRUSTED BRAND WORKS AND IT WORKS REALLY WELL. FROM VW IN THE 60’S TO OREO IN THE 21 CENTURARY. HAVING A BRAND THAT PEOPLE TRUST AND EMPLOYEES THAT ARE EMPOWERD TO SPEAK ON BEHALF OF THAT BRAND MEANS LONG TERM SUCCESS.
Red Bull allows download of content for editorial purposes1. Search by names, events or just topics: A great variety is waiting for you.2. Select videos, photos or articles: Create your individual mediapackage.3. Download directly without any delay. All rights are cleared for all communication purposes
Reaching journalists via social media - Follow all the journalists you want to have a relationship with. Access to more background information via LinkedIn and search
At CX we didn’t choose the timeline photo – We asked our fans to do so
We say a 40% increase in engagement and likes just by using our first names on each post
The field of public relations is generally highly un-regulated, but many professionals voluntarily adhere to the code of conduct of one or more professional bodies to avoid exposure for ethical violations.
BLACK PR. SAMSUNG CAUGHT AGAIN…
BLACK PR. SAMSUNG CAUGHT AGAIN…
Alibaba content creation example is a great example of how brands are becoming their own media outlet – completely changing the face of media relations as we know it.
SOCIAL MEDIA IS A LAYER… HOW YOU USE THAT LAYER IS UP TO YOU. BUT IGORING SOCIAL MEDIA IS NOT AN OPTION.