Spark Digital: Cross-Generational Marketing
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It’s not all “OK boomer” and cheugy. Gen Z seems to be the one generation every marketer is trying to get the attention of. In 2022, however, it is imperative to look beyond the fads of just one generation and understand them all to market better. In this session, we'll go over each generation, provide you with an updated demographic overview and why their representation matters. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
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Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Retro Revolution
Nostalgia pays. The COVID-19 pandemic — a time of immense global upheaval — has made us long for simpler times when words like masks and vaccines were not a part of our daily lingo. This collective longing for the years gone by has made nostalgia marketing a big part of every marketer’s playbook. This session will showcase recent examples and suggest what you should do if you could turn back time.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: 2021 Trends Review
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Keeping Up With Social Media Algorithms 2022
♂️ Raise your hand if at one point or another, you’ve wanted to throw in the towel when it comes to understanding social media algorithms? If you’ve felt this way before, we don’t blame you. Just when marketers feel like they’ve got an algorithm down pat and it’s finally doing its job, boom -- social media networks switch it up and we’re all back at square one. And does organic even stand a chance without paying to play. Let’s go over everything marketers need to know about social media algorithms to ensure they’re working with your brand, and not against it for 2022.
In this webinar we are diving into:
- The latest in social media algorithms across all networks
- How to ensure algorithms work in favor of your brand
- Utilizing social media algorithms to their full potential
Does your brand speak emojis on social media (1)
Flashback to the early 2000’s when emoticons were used on AIM Instant Messenger and MySpace. What feels prehistoric, was really just the evolution of emojis and the social media giants we have today. As marketers, it’s not enough anymore to just be where our customers are -- we need to speak their language. And if their language includes emojis, it’s important brands understand the benefits incorporating emojis into their social media strategy can have on their target audience.
In this webinar we are diving into:
- Why emojis belong in marketing
- How to incorporate emojis in marketing
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Die 2022 Social Media Trends
Mit Blick auf das kommende Jahr sollten die Hauptziele eines jeden Unternehmens darin bestehen, die sich verändernden Kundenbedürfnisse zu verstehen und neue Wachstumschancen zu nutzen. Aus diesem Grund warfen wir einen Blick in die Vergangenheit, um zu schauen welche Trends im letzten Jahr wirklich Anklang fanden und besprachen dann mit euch diejenigen Social-Media-Trends, die sich im Aufschwung befinden - damit ihr eure Strategie für 2022 klar machen könnt. Außerdem haben wir natürlich wieder praktische Tipps und Beispiele führender Marken aus der Welt des digitalen Marketings dabei gehabt, sodass ihr auch nächstes Jahr eurer Konkurrenz immer einen Schritt voraus sein könnt.
Während des Webinars diskutierten wir:
- Trends, die 2022 dominieren
- Trendsetter, die es vormachen
- Praxistipps für eure 2022 Social Media Strategie
Hier gibt's die Aufnahme des Webinars:
https://www.falcon.io/webinars/trends2022/
Lessons From the Insiders: Instagram Tips for 2022
Over the past five years, Instagram has emerged as one of the key social media channels for brands, with more and more people now turning to the app for inspiration, discovery, direct purchase options, and increasingly customer service. That means that, for many brands, Instagram is now a key consideration. But maximizing your Instagram presence can be challenging, with the rising battle for attention in the app making it more difficult to stand out, attract new followers, boost your messaging and deliver instant customer service at scale. So what are the best ways to approach Instagram marketing in 2022? To extract more insight on this, check out our panel discussion with Meta, Gorillas and FIGS to get their tips on some of the key elements of Instagram messaging, measurement and community management.
In this panel we dove into:
- Instagram marketing tips for various use cases (support, community, measurement)
- The key to an effective Instagram marketing strategy
- Examples of brands that are achieving strong results with Instagram marketing
Watch On-Demand:
https://www.falcon.io/webinars/instagram-panel/
Achtung! Stolperfallen auf Social Media
Überall, wo wir hinschauen, scheint es, als hätten Marken und Unternehmen alles auf Social Media im Griff. Mit jedem neuen Beitrag auf Facebook, Instagram oder Twitter kommen Tausende von Likes, Kommentaren und Shares. Der Shitstorm bleibt aus, trotz herausfordernden Themen. Die Community ist glücklich, die Werbung ist gekennzeichnet, sogar die Musiksticker werden rechtmäßig verwendet. Da fragt sich der Rest von uns: Zu perfekt um wahr zu sein? Wir haben experimentiert, Fehler gemacht und dabei sogar ein bisschen was gelernt – und diese Erfahrungswerte wollen wir mit euch teilen.
Während des Webinars erfahrt ihr mehr über:
- Stolperfallen für Unternehmen auf Social Media … und wie man sie vermeidet
- Best Practices und Learnings
- Troubleshooting leicht gemacht
Hier gibt's die Aufnahme des Webinars:
https://www.falcon.io/webinars/social-media-stolperfallen/
So You Think You Can… UGC
Lots of brands understand the power of user generated content, but fail to do it at scale. This is because sometimes, the hoops a brand needs to jump through in order to properly utilize UGC, feel more like a road block, rather than treasure trove. However, there are huge opportunities when it comes to supercharging organic and paid social with real content created by fans and customers. StoryStream joins us live to discuss practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
In this webinar we are diving into:
- What makes for good UGC
- How to engage creators and encourage the right type of UGC
- Practical tips and ideas on how to incorporate UGC into your social strategy
Top Social Media Trends You Need to Know About for 2022
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Falcon.io 2022 Social Media Trends
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
8 Things People Don't Tell You About Social Media
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Das Ass im Ärmel: UGC Kampagnen.
Leider sind Marketer von Natur aus nicht vertrauenswürdig. Wir haben die Aufgabe, Produkte und Dienstleistungen ins beste Licht zu rücken, und Details die sich negativ auf die Kaufentscheidung der Verbraucher auswirken könnten werden gerne weggelassen. Gerade das letzte Jahr hat gezeigt, dass Authentizität, Ehrlichkeit und Nahbarkeit das Make oder Break einer Marke sein können. Das Ass im Ärmel für mehr Authentizität, ein positives Markenimage und überzeugender Faktor für eine Kaufentscheidung von Konsumenten: UGC. Doch wie motiviere ich Nutzer mir Inhalte zur Verfügung zu stellen, was muss ich urheberrechtlich beachten und vor allem wie ziehe ich eine UGC-Kampagne auf, die den Nerv der Zeit trifft und mir mehr Conversions bringt?
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more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
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Some keywords have more relevant results than others. For the phrase “running shoes” we
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the right shoe size?”
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