Presentation on
Factors affecting the investors decision making
A theoretical review of literature and the scenario from a
developing country
Presented By
Md. Assad Uddin
ID: 1402010002
BBA Program
School of Business
Britannia University
Supervisor
Md. Alam Shikdar
Lecturer
School of Business
Britannia University
Introduction
• Objective of the study
• Scope of the study
• Limitations of the Study
Objective of the study
• To determine if the identified
factors influence investors
decision making in the share
market
Limitations of the Study
• Lack of Information
• Lack of knowledge and
experience among the
targeted population
Literature Review
Theoretical Overview
Investor
• An investor is any person who commits capital
with the expectation of financial returns.
Investors Decision
Factors affecting Investors Decision
making
• Investment returns and economic conditions
• Self-Image/Firm Image
• Psychological factors
• Advocate recommendations
Investment returns and economic
conditions
• Price movements
• Dividend policy
• Returned on Investment (ROI)
• Corporate earnings
• Stock Price
Self-Image/Firm Image
• The Past Performance
• Company Goodwill
Psychological factors
• Risk factors
Advocate recommendations
• Agents Advice or Brokers Recommendation
• Media & Internet
Sources of data
Primary data Secondary Data
Methodology
Sampling Method: Random Sampling
Sample size: 44 respondents (i.e., investors)
11 Variables: 10 Independent and 1 Dependent
Questionnaire: Self-administered
Scaling: 5-point Likert scale
Hypothesis
• Null Hypothesis (H0):
Investment factors do not have any
influence on the decision making behavior
of investors of Bangladesh.
• Alternative Hypothesis (H1):
Investment factors have influence on the
decision making behavior of investors of
Bangladesh.
Code Factors affecting investors decision making 1=SD 2=D 3=N 4=A 5=SA
F01 Price Movement of the company stock affects my investment
decisions
1 2 3 4 5
F02 Past financial performance is an important factor that affects my
investment decisions
1 2 3 4 5
F03 Company goodwill affects my investment decisions 1 2 3 4 5
F04 A company’s dividend policy is an important factor that affects my
investment decisions
1 2 3 4 5
F05 Earnings of the company plays an important role in my investment
decision
1 2 3 4 5
F06 Return on Investment is an important factor that affects my
investment decisions
1 2 3 4 5
F07 Level of risk in the market is an important factor that affects my
investment choices
1 2 3 4 5
F08 Trends in the general price level affects my investment decisions
1 2 3 4 5
F09 Publicly available information on websites, media etc. affect my
investment choices
1 2 3 4 5
F10 Recommendations from agents or stock broker’s affect my
investment choices
1 2 3 4 5
Analysis & Findings
Reliability:
Cronbach’s Alpha .513 on 11 items (Acceptable i.e., >0.50)
Validity:
Kaiser-Meyer-Olkin (KMO) Measure of Sampling Adequacy is:
.501 (0.5 – 0.8 ‘good’)
Bartlett’s Test of Sphericity is:
 approximate chi-square 89.826 with 55 df [significant]
Summary:
Variables are correlated. Samples are adequate. So:
 the null hypothesis that the variables are uncorrelated is rejected
Result of Correlation Analysis
The positive values of Correlation rejects the null hypothesis (H0) that
“Investment factors do not have any influence on the decision making
behavior of investors of Bangladesh”
&
Proves or accepts the alternative hypothesis (Ha) that “Investment factors
have influence on the decision making behavior of investors of
Bangladesh”
So, it is statistically proved that there is a relationship as expected.
Recommendations
Factors affecting the investors decision making
Factors affecting the investors decision making

Factors affecting the investors decision making

  • 2.
    Presentation on Factors affectingthe investors decision making A theoretical review of literature and the scenario from a developing country Presented By Md. Assad Uddin ID: 1402010002 BBA Program School of Business Britannia University Supervisor Md. Alam Shikdar Lecturer School of Business Britannia University
  • 3.
    Introduction • Objective ofthe study • Scope of the study • Limitations of the Study
  • 4.
    Objective of thestudy • To determine if the identified factors influence investors decision making in the share market
  • 5.
    Limitations of theStudy • Lack of Information • Lack of knowledge and experience among the targeted population
  • 6.
  • 7.
  • 8.
    Investor • An investoris any person who commits capital with the expectation of financial returns.
  • 9.
  • 10.
    Factors affecting InvestorsDecision making • Investment returns and economic conditions • Self-Image/Firm Image • Psychological factors • Advocate recommendations
  • 11.
    Investment returns andeconomic conditions • Price movements • Dividend policy • Returned on Investment (ROI) • Corporate earnings • Stock Price
  • 12.
    Self-Image/Firm Image • ThePast Performance • Company Goodwill
  • 13.
  • 14.
    Advocate recommendations • AgentsAdvice or Brokers Recommendation • Media & Internet
  • 16.
    Sources of data Primarydata Secondary Data
  • 17.
    Methodology Sampling Method: RandomSampling Sample size: 44 respondents (i.e., investors) 11 Variables: 10 Independent and 1 Dependent Questionnaire: Self-administered Scaling: 5-point Likert scale
  • 18.
    Hypothesis • Null Hypothesis(H0): Investment factors do not have any influence on the decision making behavior of investors of Bangladesh. • Alternative Hypothesis (H1): Investment factors have influence on the decision making behavior of investors of Bangladesh.
  • 19.
    Code Factors affectinginvestors decision making 1=SD 2=D 3=N 4=A 5=SA F01 Price Movement of the company stock affects my investment decisions 1 2 3 4 5 F02 Past financial performance is an important factor that affects my investment decisions 1 2 3 4 5 F03 Company goodwill affects my investment decisions 1 2 3 4 5 F04 A company’s dividend policy is an important factor that affects my investment decisions 1 2 3 4 5 F05 Earnings of the company plays an important role in my investment decision 1 2 3 4 5 F06 Return on Investment is an important factor that affects my investment decisions 1 2 3 4 5 F07 Level of risk in the market is an important factor that affects my investment choices 1 2 3 4 5 F08 Trends in the general price level affects my investment decisions 1 2 3 4 5 F09 Publicly available information on websites, media etc. affect my investment choices 1 2 3 4 5 F10 Recommendations from agents or stock broker’s affect my investment choices 1 2 3 4 5
  • 20.
  • 21.
    Reliability: Cronbach’s Alpha .513on 11 items (Acceptable i.e., >0.50) Validity: Kaiser-Meyer-Olkin (KMO) Measure of Sampling Adequacy is: .501 (0.5 – 0.8 ‘good’) Bartlett’s Test of Sphericity is:  approximate chi-square 89.826 with 55 df [significant] Summary: Variables are correlated. Samples are adequate. So:  the null hypothesis that the variables are uncorrelated is rejected
  • 22.
    Result of CorrelationAnalysis The positive values of Correlation rejects the null hypothesis (H0) that “Investment factors do not have any influence on the decision making behavior of investors of Bangladesh” & Proves or accepts the alternative hypothesis (Ha) that “Investment factors have influence on the decision making behavior of investors of Bangladesh” So, it is statistically proved that there is a relationship as expected.
  • 23.