Factors affecting consumer buying behavior related to concept
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1) The document discusses factors that affect consumer buying behavior and their relationship to the concept of advertisement. 2) It explores how marketer's must understand factors like motivation, involvement, personality, and perception before promoting a product. 3) The author hopes to enhance their knowledge of advertisement design and inform readers about considerations for effective ads.
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Consumer behaviour is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It involves activities like obtaining, consuming, and disposing of products and services. Understanding consumer behaviour is important for business success as it allows companies to offer products that satisfy consumer needs and wants. There are various perspectives that can be used to study consumer behaviour such as understanding motivation and predicting behaviour. Multiple factors influence consumer behaviour like culture, social class, personal characteristics and the marketing of products.
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In the highly specialised study of “BUSINESS MANAGEMENT”, today, the function of “MARKETING MANAGEMENT” plays a very critical role. This is because this functional area of management :
(1) “EARNS” the revenue, &
(2) “WORKS” in the close proximity with the public or persons outside the organisation.
Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers.
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This document discusses consumer buying behavior and provides an overview of key concepts. It begins by noting shifts in consumer lifestyle patterns and preferences for more options over brand loyalty. It then discusses the importance of understanding consumer psychographics to develop effective marketing strategies. The rest of the document summarizes concepts like awareness, perception, attitude, consumer behavior research methods like surveys and observation, segmentation, culture and subcultures, the family decision-making process, and influences of groups on consumer behavior.
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The document discusses consumer buyer behavior and marketing concepts. It outlines four main goals: 1) Learn the consumer market and model of buyer behavior, 2) Know the four factors influencing buyer behavior, 3) Understand types of buying decisions and stages in the buying process, and 4) Comprehend the adoption and diffusion process for new products. It provides details on stimulus-response models, characteristics affecting consumer behavior like culture, groups, and psychological factors. It also examines the different stages in the buyer decision process and classifications of adopter categories for new products.
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Why Study Consumer Behaviour
In the highly specialised study of “BUSINESS MANAGEMENT”, today, the function of “MARKETING MANAGEMENT” plays a very critical role. This is because this functional area of management :
(1) “EARNS” the revenue, &
(2) “WORKS” in the close proximity with the public or persons outside the organisation.
Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers.
This doesn’t mean that the other functional areas are not important, but they are not “DIRECTLY” involved in the activities mentioned above.
Similarly, within the study of Marketing Management, the “Consumers” or the “Customers” play a very critical role as these are the people who finally BUY the goods & services of the Organisation, and the firm is always on the move to make them buy so as to earn revenue.
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This presentation discusses customer relationship management (CRM). CRM involves using technology to manage interactions with current and potential customers across marketing, sales, customer service and technical support. It aims to identify and build loyalty with profitable customers through understanding their needs. There are three main types of CRM: operational CRM which automates customer support processes; analytical CRM which analyzes customer data to identify patterns; and collaborative CRM which integrates customer interactions across departments. The goals of CRM include acquiring customers, increasing their satisfaction and loyalty over time to improve retention, and gaining a competitive advantage through superior customer service.
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The document discusses customer relations and needs. It defines internal and external customers. The key needs of customers are identified as friendliness, understanding, fairness, control, options/alternatives, and information. Specific aspects of each need are described. The document also discusses customer service skills noticed in a project like patience, attentiveness, communication, product knowledge, and understanding customers. It notes customer expectations that were and were not met during a service experience.
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Customer relation management
assessment regarding customer relation management. do refer but make sure you don't copy since it doesn't help you at all.
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Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
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Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
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Factors affecting consumer buying behavior related to concept
- 1. Factors Affecting Consumer Buying Behavior Related to Concept of Advertisement Annisa Amanda 008201100020
- 2. Why I Choose the Topic • The interest of a creative advertisement • The interest of the making of the concept on the creative advertisement • The interest of the relation between marketing way in advertisement with the consumer buying behavior factors
- 3. Objectives • Explore more knowledge about the making of advertisement • Explore more knowledge about how marketing have to learn about factors that affecting consumer buying behavior before promoting a product
- 4. Significant of Learning • Researcher : Enhance more knowledge about the making of advertisement • Reader: Learn factors need to be considered in making advertisement
- 6. Strength and Weakness • STRENGTH – The researcher has a strong interest in the topic and have some reliable people as source that having specific knowledge of the topic • WEAKNESS – Take time to write it, because need to find source from books related since there are so many theories in the internet.
- 7. Personal Learning • Having more knowledge about: – consumer buying behavior and advertisement – Reading more about psychology and marketing book – Learn how to make a good research proposal
- 8. THANK YOU