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FACILITATING GOODS
PRODUCTS – MARKETING.
WHAT IS FACILITATING GOODS?
• They are the tangible elements that are
consumed or used by the consumer along the
service process.
• Tangible elements that are consumed or used
by the consumer or used by the consumer
along the service process.
• Service provides often use this to differentiate
their service process.
• There are two types of facilitating goods :
Dominant Goods & Peripheral Goods.
• It is short term.
• And supporting good.
• Help in proper functioning of goods.
• Considered as an expense.
THANK
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Facilitating Goods

  • 2.
  • 3.
  • 4. WHAT IS FACILITATING GOODS? • They are the tangible elements that are consumed or used by the consumer along the service process. • Tangible elements that are consumed or used by the consumer or used by the consumer along the service process. • Service provides often use this to differentiate their service process.
  • 5. • There are two types of facilitating goods : Dominant Goods & Peripheral Goods. • It is short term. • And supporting good. • Help in proper functioning of goods. • Considered as an expense.