Goods vs. Services, continumm

1. 1
Dr. Amitabh Mishra
Difference between
Goods and Services

2. Dr. Amitabh Mishra 2

3. Goods-Services Continuum
Dr. Amitabh Mishra 3

4. • Goods service continuum is a continuum with Pure service on
one terminal point and Pure tangible goods good on the other
terminal point
• Most products fall between these two extremes
– Pure tangible goods- Toothpaste
– Tangible goods accompanied by one or more service- Computer and
warranty
– Hybrid offer consists of equal parts of goods and services- Restaurants
– Service with accompanying minor goods: Air travel
– Pure service- Haircut
Dr. Amitabh Mishra 4

5. • It is an idea that-
– “products contain elements of both goods and services in
varying degrees”.
• Most company offerings physical goods to customers
contain an element of service and vice-versa.
• This relationship is illustrated by the goods-service
continuum.
Dr. Amitabh Mishra 5

6. 6
Dr. Amitabh Mishra

7. Tangible
Dominant
Intangible
Dominant
Salt
Soft Drinks
Detergents
Automobiles
Cosmetics
Advertising
Agencies
Airlines
Investment
Management
Consulting
Teaching
Fast-food
Outlets
Fast-food
Outlets
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