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Chapter7 branding con't
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Chapter 7 Con’t
Product, Services, and Branding Strategies Con’t
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Branding Strategy
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Boudreaux’s Butt Paste
is a real product that is used in the treatment of diaper rash. Evaluate this brand name against the criteria for a good brand name that were previously discussed. How does it fare? Explain.
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Figure7-4:
Brand Development Strategies
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Coke – Pepsi
Taste Test
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