[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

Gage Marketing GroupFollow

Gage Marketing Group

Jul. 21, 2011•0 likes•20,510 views

[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

Check these out next

The Power of Like and Other Social Sharing Tools

FirstGiving

Facebook Graph Search

Ogilvy Consulting

Nurun google+ overview

Nurun

Understanding Facebook's Open Graph

Marco Pacifico

Subscribers, fans and followers: The meaning of Like. Report 10 (Exact Target...

Retelur Marketing

B2B Application Of Facebook

rbroughton

Social Media: New, Fresh Out-of-the-Box Ideas

Collin Condray

The CMO's Guide to the New Facebook

Ashmi Elizabeth Dang

[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

Jul. 21, 2011•0 likes•20,510 views

Business

Technology

News & Politics

[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

Gage Marketing GroupFollow

Gage Marketing Group

More Related Content

Slideshows for you(15)

The Power of Like and Other Social Sharing Tools

FirstGiving •244 views

Facebook Graph Search

Ogilvy Consulting•6.8K views

Nurun google+ overview

Nurun•745 views

Understanding Facebook's Open Graph

Marco Pacifico•353 views

Subscribers, fans and followers: The meaning of Like. Report 10 (Exact Target...

Retelur Marketing•2K views

B2B Application Of Facebook

rbroughton•513 views

Social Media: New, Fresh Out-of-the-Box Ideas

Collin Condray•1.2K views

The CMO's Guide to the New Facebook

Ashmi Elizabeth Dang•661 views

Sm marketing paper part 2

Luca Bares•799 views

The CMO's Guide to Facebook Graph Search

Ashmi Elizabeth Dang•667 views

Social media landscape 2011 by CMO

Julius Trujillo•522 views

Facebook fox oct 2010 Completa

AdrianaForni•527 views

Jellyfish Agency googleplus POV

Jellyfish Agency•458 views

Facebook's Edgerank - Uncovering the formula of the Facebook News Feed

Christel Quek •1.8K views

Google Plus For Brands: A Point Of View

Krithika Rosenthal•4.8K views

Similar to [Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations(20)

Weird magic-power-googleplus

Rand Fishkin•38.6K views

Presentación: Google + overview (Google, Maxie 2011)

Retelur Marketing•596 views

Google+ Overview For Brands & Marketers

Daniel Cho•3K views

Social media-for-seo-atii

ouhida•374 views

Google+ by Zenith Optimedia & Performics

Richard Kirk•959 views

Google +

Compare Infobase Limited•1.1K views

Google+ for business

Sharon Mandler•754 views

Stwittergy Social Networks For Business

Stwittergy•614 views

Google+ pages. Google+ for businesses

Maria Nasioti•1.1K views

Vorian Agency Google+ Seminar (Social Media Marketing)

Matt Lynch•911 views

Social Media for Small Businesses & Sites using Newer Platforms

Ghatt Media Holdings LLC•1.5K views

Google+ for Business: Updated

Overdrive Interactive•1.2K views

SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott Wilder

Edelman Digital•826 views

SEO and Social Search on Facebook, LinkedIn, and Twitter

Scott K. Wilder•807 views

Practical Seo and internet marketing advice

Charlie Kalech•4.1K views

Different types of internet marketing - Search Results Media

Shaikh Zafar•259 views

Social media for Wordpress

Jake Aull•149 views

Google+ for sales pop

SalesPop•728 views

Best PowerPoint Ever

SalesPop•1.2K views

Google+ User eXperience

Maria Skounta•357 views

More from Gage Marketing Group(13)

How to Manage a Successful Commercial Co-Venture (ccv) Campaign

Gage Marketing Group•16.9K views

Understanding Content Strategy

Gage Marketing Group•150 views

When Marketing Goes Rogue (eBook)

Gage Marketing Group•519 views

How to Stop Random Acts of Channel Marketing, Using Platform Technology (Chan...

Gage Marketing Group•17.2K views

Microsoft and the Business of Social Media

Gage Marketing Group•690 views

Social media policies and procedures

Gage Marketing Group•2.4K views

Facebook Timeline for Brand Pages: Review & Implications

Gage Marketing Group•1.1K views

Gage Social Media

Gage Marketing Group•1.3K views

Google+ Pages for Business: Recommendations (Third Thursday version)

Gage Marketing Group•578 views

Google+ Pages for Business: Recommendations

Gage Marketing Group•841 views

Startuporstarwars answerkey

Gage Marketing Group•359 views

About Gage Marketing

Gage Marketing Group•1K views

Gage Social Media

Gage Marketing Group•608 views

Recently uploaded(20)

Final presentation.pptx

SayedAneezeh•0 views

UNEMPLOYMENT.pptx

AnshBansal28•0 views

Finding Motivation in Difficult Times_ Techniques to Stay Inspired as an Entr...

BhalodiyaDhaval•0 views

Basics of Financial Statement Preparation.pptx

SunilTak12•0 views

business-model-canvas (3).pptx

ssuser3bbeb5•0 views

Technology Icons-corporate.pptx

ssuser3bbeb5•0 views

project 6.docx

TobiasHerrmann11•0 views

Estate planning attorney miami.pdf

Sourav Sikder•0 views

Opportunity in Ladies Innerwear Store Franchise.pptx

Adam Eve•0 views

Welcome To CS GO Commendations Boost.pptx

Imbaboost•0 views

Project Management Ch 14.ppt

UjalaBatool7•0 views

Financing Real Estate Deals in Today’s Lending Environment - Andrew Zeitman, ...

Investments Network marcus evans •0 views

chapter 2 revised.pptx

DejeneDay•0 views

Event, Engage, Excel: German Leadership Model

Westcoast German News•0 views

Timeline_16_9.pptx

ssuser3bbeb5•0 views

processing in coffe.pptx

varun744831•0 views

storage ppt.pptx

PravatDehury2•0 views

marriage-cv-2 (1).docx

Firoj27•0 views

Why-Kazakhstan-2023-silk-road.pptx

faruqh•0 views

Webinar_Write Right_Final.pdf

Brad Douglas•0 views

[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

Is a tacit endorsement to your social network of:
Content (example: an article or video)
URL (example: in search results or on website)
+1 button must be added to websites in order to appear
From the general public, in aggregate (example: “this has1200 +1’s”)
From your personal networks (example: “Steve, Roger, and Bill +1’d this”)
From yourself(example: “you +1’d this at some point in the past”)
Social CRM - Monitoring , Measurement, Engagement
Thought Leadership Marketing
Event Marketing (microblogging, video capture / publishing, SlideShare)
SEO media asset development, publishing, tagging
Social Media Identity Protection
SM Analytics / Dashboards
Legal Services (Campaign design, Rules, Terms & conditions)
SM Promotions (Wildfire)
eCommerce (BazaarVoice)
B2B CRM (Salesforce)
Loyalty and Community building (Pluck, Lithium)
Content Curation (Magnify, Curation Station)
Collaborative and cross-channel marketing (Spredfast, Sprinklr)
Monitoring / Social CRM(Radian6, Visible Technologies)
Viral tracking / Earned Media Measurement(Meteor)
Profiling / Retargeting / Advocacy modeling(Rapleaf, Flowtown)
Custom Loyalty / Sweepstakes, Contests, Promotions, Training, Community
Custom Facebook Applications:
Photo/Video Contests
Localization
FacebookOpenGraph API integration
Dynamic live/social content display widgets
Social Media-technology mashups (Crimson Hexagon, Google/Bing Maps, etc)
Mobile Applications Development
WAP site enablement
Cross-channel campaign design and execution
Social Media Advertising
Twitter (Tweets/handles/hashtags)
Facebook (DirectServe, PPL model, others)
LinkedIn (InMail, Display ads)
YouTube

Editor's Notes

Let the audience know in the introduction how you will be dealing with questions (whether you'll respond to select questions at the end, try to take them during the session, etc.).
That’s 8-10 weeks from now. Got a plan?
While Google is not going to become obsolete overnight, the trend is now distinctly movingaway from Google's area of domination and toward the social media marketplace. Products like Facebook are emerging as platforms which can displace your need for a web site (why build a web site when all you need is on their platform?) or even email. Their referral networks have the ability to be more powerful than a generic web search when you seek information. And by tying you together with others like you, they can probably move you to products and buying locations you really want faster than a keyword Google-style search. BNet.comheadlined "How Facebook Intends to Supplant Google as the Web's #1Utility," and it just might happen - as we see users are increasingly spending more time on Facebook than Google (see chart)Source: Silicon Alley Insider
While the Circles feature is brilliant, simple, and useful in clustering groups, I’m not going to get my Aunt Cheryl to dump Facebook and master G+ any time soon, so home base for family etc. will stay in Facebook.
While the Circles feature is brilliant, simple, and useful in clustering groups, I’m not going to get my Aunt Cheryl to dump Facebook and master G+ any time soon, so home base for family etc. will stay in Facebook.
Launched June 28, 2011 in invite-only “trial phase”10 million users in 2 weeks; fastest-growing social net everOpen to individuals only… but individuals invited other individuals, so spread has been rapid - especially among influencers / enthusiasts / pundits / marketing & PR typesSpread has been strictly VIRAL, from initial invited group outward to their networksCan we compare Google Plus growth with other social networks?It took Facebook about 7 years to reach their current 750 millon users. Twitter, on the other hand, actually has about 200 million users, after about 3 years of life. We assume that it will take a year for Google Plus growth to surpass 200 million,the current twitter users number. Going a bit further we may propose that it will take not more than 5 years for Google Plus to surpass Facebook’s users count – however, the key requirement is that Google keep listening to users and improving their social network at an equal or faster rate than that of their competitors. Twitter and Facebook are not significantly different offerings today than they were at inception. Right now we are seeing relatively minor “new” features to emerge from Facebook, but -just as their chat system- they are not competition to Google+ Hangout multivideo chat features at this time. Google Plus growth is unstoppable !
Launched June 28, 2011 in invite-only “trial phase”10 million users in 2 weeks; fastest-growing social net everOpen to individuals only… but individuals invited other individuals, so spread has been rapid - especially among influencers / enthusiasts / pundits / marketing & PR typesSpread has been strictly VIRAL, from initial invited group outward to their networksCan we compare Google Plus growth with other social networks?It took Facebook about 7 years to reach their current 750 millon users. Twitter, on the other hand, actually has about 200 million users, after about 3 years of life. We assume that it will take a year for Google Plus growth to surpass 200 million,the current twitter users number. Going a bit further we may propose that it will take not more than 5 years for Google Plus to surpass Facebook’s users count – however, the key requirement is that Google keep listening to users and improving their social network at an equal or faster rate than that of their competitors. Twitter and Facebook are not significantly different offerings today than they were at inception. Right now we are seeing relatively minor “new” features to emerge from Facebook, but -just as their chat system- they are not competition to Google+ Hangout multivideo chat features at this time. Google Plus growth is unstoppable !
Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)
Current Business (quick overview of current EM work)New Concepts/Technologies (w/ focus on ways for Agency to capitalize)Current Opportunities (new business)Next Steps (agency initiatives)

[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

Recommended

More Related Content

Slideshows for you(15)

Similar to [Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations(20)

More from Gage Marketing Group(13)

Recently uploaded(20)

[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications and Recommendations

Editor's Notes