Brian Acton and Jan Koum founded WhatsApp in 2009 as a cross-platform messaging app available on iPhone, BlackBerry, Windows, Android, and Nokia. It allows users to send messages, photos, and videos without incurring international charges. WhatsApp gained popularity quickly, reaching over 200 million active users by 2013 and 700 million by 2015. In 2014, Facebook acquired WhatsApp for $19 billion.

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2. What is WhatsApp
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3. Founder
• An invention by ‘two guys with an experience of 20
years at Yahoo! Inc.’, American Brian Acton &
Ukrainian Jan Koum as per the official website in
2009.
• A dream come true of talking to a friend sitting
oceans apart through radio-waves.
 In June 2009WhatsApp 2.0 was released with a
messaging component and the active users
suddenly swelled to 250,000.
 2011, WhatsApp was in the top 20 of all apps in
the U.S. App Store
 Feb. 2013, Whatsapp user base had swelled to
about 200 million active users and its staff to
50
In jan-2015,WhatsApp reached a new milestone
of 700 million monthly active users and 30 billion
messages being sent everyday.
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4. Key features
• Cross-platform mobile messaging app
• Available for iPhone,BlackBerry,Windows,Android,Nokia
• No Hidden Cost
• Multimedia
• Group Chat in Feb’2011
• No International Charges
• Say no to PINs and Usernames
• No need to Login/LogOut
• Offline Messages
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5. TECHNOLOGY
• Embodied Technology
• Technology Enablers
– Compatibility
– Interface
– Bandwidth
– Security
• Programming Language
– JavaScript
• Image Formats
– JPEG
– PNG 5

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7. Compression with other
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8. Largest markets
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9. Achievements
• Hits 400 million active users-& lashes out viciously at
rivals.
• 430 million monthly active users, over 35 million in
India.
• Achieved a new record of 27 billion messages in a
day.
• Obliterates its own record, processes 54 billion
messages on New Year’s Eve.
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10. SW
T
Strengths
•Loyal customers
•Market share leadership
•No need to log
•Group Chat
•Allow send videos, pictures,
voice notes
•No need to add friends
•No need PIN or user number
•Available for all platforms
Opportunities
•Advanced technology
•Increased demand for
smart phones
•New acquisitions
•New products & services
Threats
•Competition
•Product substitution
•Similar applications and
free
O
Weaknesses
•Not diversified
•Competitive market
•Only works with a data plan
or wi - fi
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11. Facebook owned WhatsApp
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