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Facebook - WhatsApp Acquisition
By
Kanai lal saha
NEHU
SHILLONG
Acquisition details
 Date : 18th February 2014
 Acquirer company : Facebook inc
 Acquiree company : WhatsApp inc
 Acquisition amount : $19 billion
It includes
- $ 4 billion in cash
- $ 12 billion worth of Facebook shares
- $ 3 billion in restricted stock units
WhatsApp inc details
 Founded : 24th February 2009
 Head Quarter : Mountain View, California
 Founder : Jan koum and Brain Acton
 Employee : 55
 Services : text messaging, users can send each other
images, video, and audio media messages as well as their
location using integrated mapping features.
Vision : “let’s make WhatsApp available to everyone
in the world˝
WhatsApp-SWOT Analysis
Strengths
• Loyal customers
• Market share leadership
• Group Chat
• Available for all platforms
• No need to remember PINs
and Usernames
• No need to Login/LogOut
• Free voice calls
Weakness
• Not diversified, because
other applications offers the
same service and also
function as social media
• Only works with a data plan
or wifi
Opportunities
• Advanced technology
• Recognized application
• Modernization of people
• Increased demand for smartphones
Threats
• Competitors like Wechat, Skype,
Line
• Similar applications and free
whatsAps- Porter five force model
analysis
Why facebook press like button on
whatsApp
 Phenomenal growth
 Stronghold in mobile market
 Facebook was getting old
 WhatApp getting hotter
 Technical power
 FB massenger losses its grip
Benefits enjoy by Facebook
 Entry into emerging market
 Keeps the Apps out of the hand of rival like google
 Benefits from better integration
 Diversify with a broad based of mobile servises
Conclusion
 WhatsApp Vision : “let’s make WhatsApp
available to everyone in the world˝
 Facebook mission : “ make the world more open and
connected” & built a multi sided platform(MSP) that
serves different customer segment with different
proposition.
 WhatsApp will help Facebook do this by continuing to
develop a service that people around the world love to
use every day.
References
 http://en.wikipedia.org/wiki/WhatsApp
 http://en.wikipedia.org/wiki/Facebook
 Forbes: The World's Billionaires - Jan Koum (http:/ /
www. forbes. com/ profile/ jan-koum/ ) March 2014
 Forbes: The World's Billionaires - Brian Acton (http:/ /
www. forbes. com/ profile/ brian-acton/ ) March 2014
 http://finance.yahoo.com
 http://WhatsApp.com
 http//google.co.in
 http://slideshare.net

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Facebook whatsapp acquisition

  • 1. Facebook - WhatsApp Acquisition By Kanai lal saha NEHU SHILLONG
  • 2. Acquisition details  Date : 18th February 2014  Acquirer company : Facebook inc  Acquiree company : WhatsApp inc  Acquisition amount : $19 billion It includes - $ 4 billion in cash - $ 12 billion worth of Facebook shares - $ 3 billion in restricted stock units
  • 3. WhatsApp inc details  Founded : 24th February 2009  Head Quarter : Mountain View, California  Founder : Jan koum and Brain Acton  Employee : 55  Services : text messaging, users can send each other images, video, and audio media messages as well as their location using integrated mapping features. Vision : “let’s make WhatsApp available to everyone in the world˝
  • 4.
  • 5.
  • 6. WhatsApp-SWOT Analysis Strengths • Loyal customers • Market share leadership • Group Chat • Available for all platforms • No need to remember PINs and Usernames • No need to Login/LogOut • Free voice calls Weakness • Not diversified, because other applications offers the same service and also function as social media • Only works with a data plan or wifi Opportunities • Advanced technology • Recognized application • Modernization of people • Increased demand for smartphones Threats • Competitors like Wechat, Skype, Line • Similar applications and free
  • 7. whatsAps- Porter five force model analysis
  • 8. Why facebook press like button on whatsApp  Phenomenal growth  Stronghold in mobile market  Facebook was getting old  WhatApp getting hotter  Technical power  FB massenger losses its grip
  • 9. Benefits enjoy by Facebook  Entry into emerging market  Keeps the Apps out of the hand of rival like google  Benefits from better integration  Diversify with a broad based of mobile servises
  • 10. Conclusion  WhatsApp Vision : “let’s make WhatsApp available to everyone in the world˝  Facebook mission : “ make the world more open and connected” & built a multi sided platform(MSP) that serves different customer segment with different proposition.  WhatsApp will help Facebook do this by continuing to develop a service that people around the world love to use every day.
  • 11. References  http://en.wikipedia.org/wiki/WhatsApp  http://en.wikipedia.org/wiki/Facebook  Forbes: The World's Billionaires - Jan Koum (http:/ / www. forbes. com/ profile/ jan-koum/ ) March 2014  Forbes: The World's Billionaires - Brian Acton (http:/ / www. forbes. com/ profile/ brian-acton/ ) March 2014  http://finance.yahoo.com  http://WhatsApp.com  http//google.co.in  http://slideshare.net