Facebook was launched in 2004 by Mark Zuckerberg for Harvard students and soon expanded to other universities. It now has over 1.7 billion monthly active users and generates billions in annual revenue primarily from advertising. Facebook has pursued an international strategy including customizing the platform for other languages and cultures. It has grown through strategic alliances and acquiring other companies to expand its features and functionality.

2. • Launched by Harvard student Mark Zuckerberg - 2004.
• The service was initially only available to Harvard students
• Soon expanded to regional universities
History

3. Old
Existing
Identity

4. 1.71 billion monthly active users
User Base

5. Revenue grew from 7.87 billion in 2013 to 17.93 billion US dollars in 2015

6. Biggest Spenders On Facebook

11. 2014
• 92.2% of the total, from advertising.
• 7.8% of the total, from payment and other fees.
Million$
Revenues from various business segments

12. Sidebar ads
The most common ads, these appear on the side of the site.
Sponsored stories
Status updates from businesses turned into ads.
Promoted posts
Posts that are targeted to fans and friends of fans.
What advertisers pay for

13. Winning Steps
• International strategy
• Standardization
• Customization
• Strategic Alliances

14. • Facebook available to every country in their native language.
• Facebook did this by enabling user to personalize Facebook in their
own native language.
International strategy

15. Standardization
• Uniform user experience & Product offerings
• Global accessibility
• World as single entity.
• Global brand awareness
• Connect people around the world.

16. • Localized in 140+ languages
• Adapting to low internet accesibility.
• Adapting to difficult markets.
Customization
Universality and Local Market balance

17. Google - has enabled Facebook to translate their messages from language
to language
Skype- has enabled Facebook to have video chats with people from
around the world directly on Facebook,
Zygna -Created games that are playable on Facebook,
This has made many individuals spending a significant larger amount of time
on Facebook.
Microsoft & Yahoo-Helps to combat phishing.
Pishing is fraudulent practice of sending emails purporting to be from
reputable companies in order to induce individuals to reveal personal
information, such as passwords and credit card numbers, online.
Strategic Alliances

18. Constantly growing through acquisitions

19. Takeovers have been aimed at increasing Facebook's functionality and
features

20. Face Book acquires companies for their technologies and teams

21. Friend Feed -2007
Facebook bought Friend Feed for $15 million in cash
The acquisition later helped Facebook to focus on real-time news feed
updates as well, without requiring users to manually refresh their page.

22. Next Stop -2009
Featured short recommendations of places around the world, along with
photos, maps and factual information.

23. Hot Potato -2010
Facebook acquired Hot Potato, a New York-based startup that specialized in
social activity updates

24. Drop .io-2010
Facebook acquired most of the assets of Drop.io, a start-up that allowed
users to privately share files through a drag-and-drop interface with
additional options like phone calls and faxing,

25. • Facebook acquired Friend.ly in 2009.
• It's social Q&A website allows users to post questions on different subjects
and get them answered.
• It also has a similar Facebook app designed to help users pose questions to
online friends
Friend.ly-2009

26. Instagram-2012
• Instagram lets users share photos and apply stylized filters, and it has
become one of the most downloaded apps
on iphone and Android.
• Instagram also gave Facebook another avenue for pushing ads.
• In 2013, Facebook officially launched an Instagram ad platform.

27. Light box.com
Android photo-sharing app developer

28. Karma-2012
Mobile gift-giving app
Facebook launched Facebook Gifts in 2012

29. Facebook bought Israeli startup specializing in facial recognition
technology known as Fece.com
software that allowed Facebook's members to identify and tag
photos of their friends.
The software scanned photos Facebook users upload, and then it
suggested friends you may wish to tag.
Face.com

30. • Speech recognition and translation
• The software to select from over 25 languages and record a voice clip or
type in text
Jibiggo

31. Branch
Social discussion tool

32. Wats app- 2014
• Face book bought messaging app WhatsApp for a $16 billion,
• This helped in accelerating growth and user engagement
across both companies.
• With the buyout, Facebook gained access to the 450 million
people using the WhatsApp service monthly

33. Goal is to first develop immersive VR gaming and then expand to
include all sorts of virtual experiences, including social networking.
Oculus VR

34. Proto Geo oy-2014
the fitness tracking application

35. First ad
Announcement of 1 billion users/month
TVC: 90sec
Story:
Facebook is compared to chairs, doorbells, bridges and airplanes as
"things that people use to get together so they can open up and
connect.“
Ad roll out: Across 13 countries including America, the UK, Japan and
Indonesia.
Agency : Wieden + Kennedy, best known for its Nike work

36. Facebook Friends campaign

37. Facebook Friends campaign
"Friends" campaign also includes Facebook and Instagram ads, outdoor
billboards, print ads and off-Facebook digital advertising to connect with
people at different points

39. Objective :-social media site's ability to help create and sustain friendships.
Outdoor Campaign-UK
Outdoor ad in Oxford Street station in London.

43. Working on…..