The document provides tips for optimizing a Facebook business page timeline. It includes recommendations such as using a custom cover photo that is periodically changed and features clients, adding custom app buttons, creating a landing page with content partitions for fans and non-fans, and pinning important posts. Guidelines are also given for cover photo, profile photo, and tab image dimensions.
3. Cover Photos Cannot Contain:
• Price or purchase information, such as "40% off" or
"Download it at our website"
• Contact information, such as web address, email, mailing
address or other information intended for your Page's
About Section
• References to user interface elements, such as Like or
Share, or any other Facebook site features
• Calls to action, such as "Get it now" or "Tell your friends"
4. COVER PHOTO AND PROFILE
Cover Photo: 851 x 315 Profile: 180 x 180
7. THERE ARE OTHERS
But this is one of the more popular page builders
http://apps.facebook.com/static_html_plus/
8. For example, I
got some code
from MailChimp
to create a
subscription form
and pasted it in
the top box.
CREATE A LANDING PAGE
Add HTML (with images), CSS, Javascript, etc.
9. Put gateway
content in the
top window
Put your fans
only content in
the bottom
window
FANS ONLY PAGE?
11. CREATE YOUR BUTTON
Text •Click Edit Page
•Click on Apps
•Find Static HTML App
•Click Edit Settings
•Upload Tab Image
•ChangeTab Name
12. Pinning posts allows you to have a selected post appear in the
upper left of your page and
have a flag icon on it.
They stay pinned for seven days.
PIN POSTS
