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Design Concepts and Web Design

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Updated Feb. 9, 2014. This PPT is a review of color and fonts as used with HTML5 and CSS. Used in an undergraduate journalism class called Advanced Online Media Production.

Published in: Education, Technology, Design
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Design Concepts and Web Design

  1. 1. Fonts, color, Web design Some design concepts related to the use of HTML and CSS
  2. 2. {CSS} background-color, color, a:link, a:hover, etc. COLOR
  3. 3. Color • Choose 2 to 5 key colors for your palette • Specify colors for page background, wrapper background, and main text • Specify all pseudo classes (a:link, a:visited, a:hover, a:active, a:focus) – Look up a:focus if you don’t know about it • Test all colors for text legibility with a Photoshop graphic (is your text easy to read?)
  4. 4. This example shows very minimal specifications for color in a CSS style sheet.
  5. 5. http://kuler.adobe.com/
  6. 6. http://kuler.adobe.com/ Always find and USE the hexadecimal codes for colors!
  7. 7. Photoshop’s Color Picker Always find and USE the hexadecimal codes for colors!
  8. 8. {CSS} font-family, font-size, line-height TYPOGRAPHY
  9. 9. sans-serif All shown at 48px
  10. 10. serif All shown at 48px
  11. 11. monospace All shown at 48px
  12. 12. Match the generic • The generic comes at the end of the declaration • There are three acceptable generics: – serif – sans-serif – monospace • The fonts specified must be the same classification as the generic; e.g., Verdana and Arial are sans-serif fonts, and Georgia and Times are serif fonts
  13. 13. Consider the context • When creating a CSS “font stack”—is it a declaration for body or caption text (small) or heading text (large)? • The order of the fonts in the stack should reflect this difference • Certain fonts work well for paragraphs (small text size), while others work better at larger sizes. • Example: Verdana and Arial read slightly better than Helvetica at smaller sizes on the screen. Source: Nathan Ford, “Better CSS Font Stacks”
  14. 14. There are not many fonts that you can expect most online users to have installed on their devices.
  15. 15. http://www.jtoolkit.com/wp/2012/11/typography-for-the-web/
  16. 16. Make sure you have seen it • Many typography Web sites that seem to be showing you typefaces are only showing you the faces that are already on your computer. • To be certain you have really seen a typeface (before specifying a font family)—Google it! • The major type foundries (Adobe, Bitstream, Linotype, etc.) show online samples in PDF format so you can get an accurate view of the typefaces. Go to their sites.
  17. 17. Use of quotation marks • Use quotation marks around any font-family name that includes a space. • Make certain the quotation marks in CSS are “straight,” not “curly” (this is necessary for ALL code). "Book Antigua" (yes) “Book Antigua” (no) • Make sure the comma comes after the closing quote: Baskerville, "Times New Roman", Times, serif;
  18. 18. Limit use of different fonts • A good rule of thumb is to never use more than three typefaces on any page, and preferably to stick to only one or two. • For CSS, this would mean only two different fontfamily “stacks.” (You can have more than two declarations in the style sheet.) Source: Susan G. Miller, “Selecting and Combining Typefaces”
  19. 19. Limit use of different fonts • In selecting two fonts to use, it’s a good practice to select one serif and the other from the sans-serif group. – Allows for a nice contrast – Ensures that the page is attractive and easy to read Source: Susan G. Miller, “Selecting and Combining Typefaces”
  20. 20. Online design is more than code DESIGN THINKING
  21. 21. “Design in its most effective form is a process, an action, a verb not a noun. A protocol for solving problems and discovering new opportunities. Techniques and tools differ and their effectiveness [is] arguable, but the core of the process stays the same.” —“Design Thinking ... What Is That?” Fast Company, March 2006
  22. 22. Design thinking 1: Define the problem 2: Create and consider many options 3: Refine selected directions 3.5: Repeat (optional) 4: Pick the winner, execute —quoted from “Design Thinking ... What Is That?” Fast Company, March 2006
  23. 23. A five-page student website has little in common with a news organization’s 10,000-page site.
  24. 24. {CSS} div and other selectors MORE CSS
  25. 25. Linked on our syllabus: Checklist for your HTML5 and CSS knowledge http://bit.ly/html_css_checklist
  26. 26. Fonts, color, Web design Presentation by Mindy McAdams University of Florida [2014]

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