Introduction to Intempt

1. OWN THE VISITOR LIFECYCLE.
MASTER THE VISITOR EXPERIENCE.
Sid Chaudhary
Founder & CEO, Intempt Technologies

2. THE WAY PEOPLE
BUY HAS CHANGED
FOR GOOD
They expect relevancy NOW -
when they’re at high intent
Brand loyalty is on the decline – you need to
offer relevancy at a compelling price point or
they’re going to a competitor
They comparison shop
High bar on relevant
products and services
Expose me to relevant products when I’m high
intent , don’t email or re-target me later
Marketing to broad segments doesn’t work
anymore; personalize me 1:1
Speak 1:1

3. Make the experience
engaging/relevant to
ensure conversion
Grow the relationship
by personalizing for
repeat purchases
Provide value via a personal
experience before you transact
MARKETING IS RESPONDING BY MOVING A FUNNEL BASED
MINDSET TO A FLYWHEEL BASED APPROACH
User

4. SITE BEHAVIOR/PURCHASE
VARIABLES
• Customer/prospect
• New/ Return visitor
• Previous visit patterns
• Previous product interests
• Searches
• Previous online purchases
• Previous campaign exposure
• Revenue
ENVIRONMENT VARIABLES
• IP address
• Country of origin
• Time zone
• Operating system
• Browser type
• Screen resolution
• Device
TEMPORAL VARIABLES
• Time of day
• Day of the week
• Recency
• Frequency
REFERRER VARIABLES
• Referring Domain
• Campaign ID
• Affiliate
• PPC
• Natural search
• Direct/bookmark
CRM VARIABLES
Retroactive &
Predictive profile
VISITOR 360 - DATA IS THE FORCE ON THE FLYWHEEL
Harnessing user data and extracting predictive power, applies force to the flywheel

5. VISITOR 360 – MODELS MUST BUILD/PREDICT REAL TIME
Harnessing user data and extracting predictive power real time and continuously

6. Collect
behavior data
Collect
CRM data
Collect user interaction data from
first page, first visit to all returning
visits and CRM/offline collection
into ONE activation platform; this
provides the fuel to the flywheel
Identify
KPI
Ideate
Personalize
Measure
Adapt
Personalize to each stage of the
user lifecycle, from first visit
awareness, to engagement to
repeat visit conversion/purchase
Identify the core metric for each lifecycle
phase, from time on site (on first visit) to
basket size (AOV or Conversion Rate)
through a purchase process to RPV
(Revenue per Visitor) re-engagement
campaigns triggered over email
PERSONALIZATION PROCESS

7. Revenue Per Visitor
Added: Lost:
Total:
Conversion Rate
Added: Lost:
Total:
Time on Site per Visit
Added: Lost:
Total:
Average Order Value
Added: Lost:
Total:
Time on Site per Visit, Conversion Rate, Average
Order Value and Revenue per Visitor
IDENTIFY THE GOVERNING METRIC
FOR EACH LIFECYCLE PHASE
Note: “Added” and “Lost” are
weekly/monthly/quarterly metrics
(depending on how your company
tracks results.
User

8. System collects and stores data
during the first visit / first minute (on
the site)
ATTRACT
Day 0: Pre-Purchase
ENGAGE
Day 1 to n: Stay within the
conversion path
GROW
Day n+1 on: Ongoing retention
System collects and stores
data on the funnel the visitor
is in
System has stored past
purchase behavior
PERSONALIZATION TYPES
Behavioral Messaging
Which segment should I target and what’s the
personalized offer to get them to make their
first purchase?
Behavioral Merchandising
How can I re-merchandize products on based
on browse behavior to make the shopping
experience relevant on the first visit?
PERSONALIZATION TYPES
Form Flow Optimization
What are the major process steps on my
website, where do people get stuck and
can I move them along?
PERSONALIZATION TYPES
Prospect Purchase Prediction
Which of my prospects are on the fence? Now.
What can I do with those that are and are on my
website?
Re-engagement Campaigns
For customers I sent emails to and have CRM
data on, does my website automatically
personalize to their specific needs?
Personalization types are designed to attract, engage and grow your traffic
MICRO SEGMENTATION CAN IMPROVE EVERY INTERACTION

9. HOW DO MARKETERS CURRENTLY PERSONALIZE?
Attract
1. Exit Popups
2. A/B Testing (Elements)
3. Facebook/Intercom Messenger
Chat/Targeting
1. Recommendations
2. Display Ad Retargeting
3. Email Retargeting/Nurturing
4. Page Layout Testing /
Multivariate
5. Site Search & Merchandising
Engage
Time/Resource Commitment
Sophistication
Grow
1. Visitor Personalization (1:1)
2. Personalized Search
3. Omnichannel Messaging
4. Data Management/360
Platform

10. Blog Reviews Promotion
Pages
Home Page Category &
Product Pages
Checkout
Pages
Purchase Page Repeat
Purchase
Rate &
Review
Cross Sell
Pages
BERT & PAULA ARE NOT THE SAME - STOP TREATING THEM LIKE THEY ARE…..
ATTRACT
Day 0: Per-Purchase
ENGAGE
Day 1 to n: Stay within the
conversion path
GROW
Day n+1 on: ongoing retention

11. VISITOR MANAGER
01
AUDIENCE
ANALYZER
02
CAMPAIGN
MANAGER
03
EXPERIENCE
COMPOSER
04
TECHNOLOGY STACK
Website & CRM
Cross Domain &
Device
Visitor Journeys Predictive Modeling
Segmentation
Events Audience Targeting
Dayparting, Frequency
Caps & Delays
Experiences & Variants
Campaign & Variant
Templates
Embeds & Overlays
HTML & CSS
Templates
ANALYTICS
05
Funnel Analytics
Campaign Analytics
Event & Segment Analytics
DATA + PERSONALIZATION IN ONE PLATFORM

12. It takes 15 minutes to a few hours to deploy the JS
Tracker on your website that includes visitor tracking,
ecommerce product and category tracking, custom
properties and custom pods. CRM data is imported
periodically
JS Deployment takes < 1 working day
HOW IT WORKS - OPERATIONALLY
Deploy the Tracker and Pods on your website –
Intempt captures all visitors all visits and all behavior
including purchase; import CRM data if necessary
Step one
Marketers & designers configure a
series of Campaigns targeted at
acquiring, engaging and growing
traffic
Step two
Each user gets their specific set of 1:1
experiences as they browse the website.
They appear in demarcated pods
enabling a personalized, converting
experience
Step three

13. Fabian May
PERSONALIZATION AS A SERVICE
DEDICATED GROWTH PRO IS HANDS ON WITH YOU ON
IDENTIFYING SEGMENTS, DESIGNING EXPERIENCES &
GENERATING REVENUE
GROWTH PRO
Month 0 Month 3 Month 6 Month 9 Month 12
Installation & Setup
Segmentation & Campaign
Planning
Creative & Execution
Marketing & Sales KPI’s
Quarterly Program Strategy & ROI

14. Kickoff Call
• Introduction
• Objectives &
KPIs
• Personalization
Blueprint
Week01 Tracking Call
• Tracking Code
• eCommerce
Tracking
• Custom Tracking
Week02
Journeys Call
• Understand Key
Drop-offs points
• Create Events &
Segments
• Formulate 1st
Campaign Strategy
Week03
Campaigns Call
• Experience Design
• Campaign
Messaging
• Campaign Goal/KPI
Week04
Launch Call
• Test, Preview &
Launch
Week05
Analytics Call
• Campaign
Analytics
• Define Key
Funnels
• Funnel Analytics
Week06
ONBOARDING - KICKOFF TO REVENUE IN 6-8 WEEKS

15. At Kukun, the Intempt platform
allows us to personalize
interactions with our visitors at
an individual level, leading to
more estimates and loan
origination for our business
- Raf Howery, CEO Kukun
“1.83%
Lift for Attracting
visitors in the funnel
5.67%
Lift for Engaging
visitors in the funnel
1.07%
Conversion Rate
for Growing LTV
CASE STUDY

16. 16
sid@Intempt.com
WE ENVISION A WORLD WHERE EVERY MARKETER
BECOMES A PERSONAL CONCIERGE
We provide companies the infrastructure
to harness fast moving visitor intent and
serve timely experiences that convert