Ever since its 2012 launch, Facebook custom audiences has been an incredible tool… It’s currently used by thousands of companies and millions of marketers from around the world. THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers. If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW: 1. Leverage Category-Based Custom Audiences 2. Play with Durations 3. Facebook Pixel Custom Audience 4. Individual Traffic Sources 5. Increase Reach & Profitability with an Upsell Audience 6. Target Based on Behavior 7. WCA Re-Engaging There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!

2. Ever since its 2012 launch,
Facebook custom
audiences has been an
incredible tool…

3. It’s currently used by
thousands of companies
and millions of marketers
from around the world.

4. THIS is a strategic tool that
you can leverage to fine-tune
your targeted prospects and
reach out to more customers.

5. If you’re having trouble getting
engagement from your audience, this
article highlights 7 effective
Facebook custom audience
techniques that you can use to
increase your marketing engagement
and reach starting RIGHT NOW.

6. 1. Leverage Category-Based
Custom Audiences

7. Go to “Custom Audiences” and
then Choose “People who visit
specific web pages” in the “Create
Audience” tab to create category-
based website custom audiences.

9. If you have a blog, you
probably create content
on varied topics.

10. For instance, an insurance blog
may have categories such as
auto insurance, health insurance,
home insurance, life insurance,
etc.

11. Use website custom audiences
to create a Facebook audiences
based on the category of content
people read on your blog.

12. This makes it easy for you
to target a very relevant
group with your Facebook
marketing…

13. If you want to sell a short guide on
available auto insurance packages,
direct your sales marketing to the
particular custom audience that’s
relevant to that category!

14. This is an incredible way
to increase Facebook
reach and as well improve
conversions.

15. 2. Play with Durations

16. When you create website custom
audiences, Facebook defaults the
duration to 30 days. This means your
audience is going to comprise of people
who visited particular pages on your
website within the last one month.

18. That’s valuable, because it
gives you fairly recent
data that you can really
count on.

19. But 30 days is just a tip of the ice
berg. To get a clearer picture of
what’s happening on the long-
term, try switching to a longer
duration.

20. You might want to
try 180 days and
see what happens.

21. If you’re getting less than 5,000
visitors to your website in one
month, increasing this duration
can also help you identify drops
or improvements in performance.

22. However, for purposes of
crafting ads, stick to
shorter durations. It works
best that way.

23. 3. Facebook Pixel Custom Audience

25. Facebook now makes it
super easy for you to
track conversions. This is
BIG!

26. You can directly track how many of the
people who saw your ads actually
converted. You do this easily by creating a
conversion tracking pixel in the Adverts
Manager>Adverts Create Tool or Power
Editor (using the Chrome Browser). Once
this is done, you get a couple of lines of
code that you then add to your website.

27. The good thing about Facebook Pixel
is that it can easily track conversions
such as checkouts, leads, registrations
and key page views, as well as
customers adding products to cart.

28. Just make sure you place
the pixel in an actual
conversion page! The
pixel code will do the rest.

29. Before the first conversion, the
pixel status will read as
‘unverified’, but after that it’ll
switch to ‘verified’ so you can
see what’s going on.

30. If you are serious optimizing
relevant reach for every
dollar spent on Facebook,
you really have no excuse!

31. 4. Individual Traffic Sources

32. Mailing lists are the
hallmark of
sustainable marketing.

33. Smart marketers focus on building a
landing page, and then creating customer
remarketing lists for each of these landing
pages. This works great particularly
where you’re creating campaigns based
on links people have visited, through
website custom audiences.

34. Segmenting traffic sources with landing
page URLs helps analyze your audiences
and establish where the most relevant
users are coming from. For instance, by
having a different landing page for
Facebook, and a different one for visitors
from Google, you’ll have two lookalike
audiences that you can easily compare.

35. After you have set up the landing
pages, Go to Facebook Custom
Audience dashboard and then
select the “People who visit
specific web pages” option.

36. Use Facebook custom audiences
to bring order to your marketing
and distinguish between your
traffic sources so you can focus
on what works best.

37. 5. Increase Reach & Profitability with
an Upsell Audience

38. Facebook is a great place
to engage customers and
develop brand authority…

39. But it’s also a hotspot for
increasing profitability
through upsells.

40. Simply create a custom Facebook
audience enveloping all customers who
bought something from your business
in recent times, and then target this
particular group with upsells!

41. For instance, find customers who
recently purchased a PC and then
upsell them with accessories. It has
to be relevant to the product that
was purchased in the first place.

42. You can also upsell services. If
you’re offering insurance
subscriptions on your website,
upsell related packages.

43. You might want to find out
whether a customer who JUST
purchased an auto insurance
package would also be
interested in home insurance!

44. 6. Target Based on Behavior

45. Fine-tune your Facebook ads based on
visitor behavior. Navigate to
Campaigns>Power Editor and make
use of behavioral factors to craft ads
that will increase your Facebook reach.

46. Start with custom audiences and then
narrow down to fine-tune the group by
interest and behavior. Facebook
provides auto-suggestions that you can
easily use on both the ‘Interests’ and
‘Behaviors’ field.

48. Consider targeting your audience
based on digital activities, mobile
device use, events attended, travel
behaviors, etc. This gives you more
control over who your content gets to.

49. Ultimately, you can design your
Facebook marketing in such a way
that every piece of content you throw
away is only seen by the right group,
thus increasing relevant reach.

50. Most marketers overlook split
testing based on interests and
behaviors, but this can be an
instrumental way to better
understand your audience.

51. Try creating different custom audiences
based on different interests or
behaviors that are pertinent to your
niche. The more you understand your
audience, the easier you can tailor-make
your marketing!

52. 7. WCA Re-Engaging

53. You can increase your Facebook
reach by leveraging website
custom audiences to re-engage
prospects who haven’t visited
your site in the recent past.

54. How?

55. Facebook custom audiences
has an option called “People
who haven’t visited in a
certain amount of time.”

57. Use this option to drive content to a group
that has visited your site in the past, but
not during the most recent “X” days. It’s
good to bring back these people before
they completely lose interest and
unsubscribe from your dealings.

58. Conclusion

59. There’s just no limit to what you can do to
increase your reach with Facebook custom
audiences. If you aren’t already leveraging
these techniques, get started now to make
sure that every single advertising dollar
reaps maximum results for you!

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