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8 Ridiculously Powerful Facebook Audience Targeting Tactics

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It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.

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8 Ridiculously Powerful Facebook Audience Targeting Tactics

  1. 1. STAYING AHEAD IN 2017 8 Ridiculously Powerful Audience Targeting Tactics
  2. 2. Event Logistics • Submit Questions In the Chat Box to the Right • Session Recording Will Be Sent 3/22/2017 • More Resources In the Handouts Section to the Right • Poll Questions Throughout Presentation Event Coordinator Nick Cotter Marketing Operations Coordinator
  3. 3. OVERVIEW • Recognized as an Official Google Shopping Partner • Recognized as a Google Premier Partner • 350+ Active Retail Clients • Top 50 fastest growing company in San Diego 4 years • Recognized as one of the Top 10 best places to work in SD CLIENTS SOLUTIONS • Retail-focused Paid Search (PPC) • Google Shopping Management • Shopping Channel Management • Amazon Sales Acceleration • Facebook Advertising Management About CPC Strategy
  4. 4. Today’s Event Speakers Sarah Rogers Manager, Performance Social Stephen Kerner Sr. Retail Search Manager
  5. 5. POLL QUESTION
  6. 6. Course Overview  Website Visitors  Email List Segments  Lookalike Audiences  Page Engagers  Video Viewers  Behaviors  Interests  Demographics www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  7. 7. Audience Targetin Tactic #1 Website Visitors
  8. 8. www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com Facebook Pixel Data
  9. 9. Dynamic Ad Audiences www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  10. 10. Targeting All Website Visitors www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  11. 11. Targeting Specific Web Pages (Targeting and Excluding) www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  12. 12. Audience Targetin Tactic #2 Email List Segments
  13. 13. Targeting Email List Segments or Tags (Targeting or Excluding) www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  14. 14. Audience Targetin Tactic #3 Lookalike Audiences
  15. 15. Targeting Lookalike Audiences www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  16. 16. Targeting Lookalike Audiences www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  17. 17. Audience Targetin Tactic #4 Page Engagers
  18. 18. Targeting Page Engagers www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  19. 19. Audience Targetin Tactic #5 Video Engagers
  20. 20. Targeting Video Viewers www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  21. 21. Audience Targetin Tactic #6 Behaviors
  22. 22. Targeting Behaviors www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  23. 23. Audience Targetin Tactic #7 Interests
  24. 24. Targeting Interests www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  25. 25. Audience Targetin Tactic #8 Demographics
  26. 26. Targeting Demographics www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  27. 27. Targeting Layering Audiences www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  28. 28. Finding Your Audience www.CPCStrategy.com | 619.677.2453 | contact@cpcstrategy.com
  29. 29. Questions for the Experts? Submit your questions in the chat box on the right www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com cpcstrategy.com/facebook-advertising-management Schedule A Free 60 min. Audit

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