This document provides tips for using social media to build a brand and relationships with customers. It recommends posting regularly to increase exposure through the mere exposure effect. Engaging with customers by commenting on their posts and having conversations helps build relationships. It also suggests finding local events through chambers of commerce and newspapers to post about. Tracking keywords and signing up for alerts informs content. Instructions are given for running a contest on Facebook and announcing a winner. Certain topics like oversharing or controversy are advised against for business pages. Boosting posts is also mentioned as a paid option to increase reach.