There is no point being on social media as a brand if you are not using it effectively. This talk goes through some ideas as to how to get the most from social media, with lots of clear examples to illustrate the points made.

1. GETTING RESULTS FROM SOCIAL
MEDIA
By: Laurel Robbins @Laurel Robbins
Michael Hodson @GoSeeWrite
Laurence Norah @Lozula
travelbloggersassociation.com Twitter: @PTBAssoc

2. Key Elements of Getting Results From
Social Media in 15 Minutes a Day
• Give Your Audience What They Want
• Capitalize on Trends
• Incorporate Hashtags
• Convert Followers Into Consumers
travelbloggersassociation.com Twitter: @PTBAssoc

3. Align Your Efforts with
What Your Audience Wants
So….what does your audience want?
travelbloggersassociation.com Twitter: @PTBAssoc

4. Reasons Why Consumers Interact with
Brands on Facebook
How often do you do
these things?
Exercise: Think of how
you could incorporate
one of these reasons
with your brand
travelbloggersassociation.com Twitter: @PTBAssoc

5. Capitalize on Trending Items
• How to
find out
what’s
trending?
travelbloggersassociation.com Twitter: @PTBAssoc

6. Capitalize on Trending Items
travelbloggersassociation.com Twitter: @PTBAssoc
• For best results find a way to link it
to your brand.
• It’s easier than you think.
• I.e. What is the link between football
and cookies?

7. Capitalize on Trending Items
• Oreo made their brand
relevant to what was
happening at the Super
Bowl in 2013.
travelbloggersassociation.com Twitter: @PTBAssoc

8. Capitalize on Trending Items
What is the link between a made-for-
TV movie and frozen pizza?
travelbloggersassociation.com Twitter: @PTBAssoc

9. Capitalize on Trending Items
DiGiorno linked their
pizza to a popular TV
movie.
Generated 4000 new
followers in less than
24 hours.
14,000 tweets
mentioning their
name in the same
time frame
travelbloggersassociation.com Twitter: @PTBAssoc

10. Feeling Inspired? Your Turn
• Write one post that links your brand one of
the following trending topics:
– The Amazing Spiderman 2
– The Dubai Mall
– Starbucks
– Snapchat
– Skype
• Share your post.
travelbloggersassociation.com Twitter: @PTBAssoc

11. Why You Want to Use Hashtags In Your
Posts
• Get much higher interaction
• Enables your target audience to find you on relevant
key words, i.e. #beach, #palmtrees, #resort, etc.
• Limit to 2 hashtags per post
• Posts with more than 2 hashtags have a decrease in
engagement. I.e.
Need a #holiday? Check out our exclusive #beach
#resort for your next #vacation.
travelbloggersassociation.com Twitter: @PTBAssoc

12. Why You Want to Use Hashtags in Your
Posts
travelbloggersassociation.com Twitter: @PTBAssoc

13. Converting Followers Into Consumers
travelbloggersassociation.com Twitter: @PTBAssoc
• Your social media profile shouldn’t
look like an endless sales pitch.
• For every sales pitch include at least
4 non-sales related posts .
• Drive emotion. I.e. what pain point
can you relieve for your followers?

14. Converting Followers Into Consumers
Encourage
interaction, i.e.
share your
followers photos
that are related to
your brand.
travelbloggersassociation.com Twitter: @PTBAssoc

15. Converting Followers Into Consumers
• Contests
• Enticing photos
• Text that doesn’t sound
like a sales pitch
travelbloggersassociation.com Twitter: @PTBAssoc

16. Summary
• Give Your Audience What They Want - EVERY day.
• Link your brand to a trending item
on a regular basis.
• Incorporate hashtags into your posts, but no more than 2
per post
• Advertise your product/service/destination to your
followers, but don’t oversell.
• Aim to solve a problem in your sales posts for best results.
travelbloggersassociation.com Twitter: @PTBAssoc

17. Thank You! Questions
• Laurel Robbins MonkeysandMountains.com
@Laurel_Robbins, info@monkeysandmountains.com
• Michael Hodson GoSeeWrite.com @GoSeeWrite,
michaelshodson@yahoo.com
• Laurence Norah FindingtheUniverse.com @Lozula,
laurence@findingtheuniverse.com
• For PTBA inquiries
contact@travelbloggersassociation.com
travelbloggersassociation.com Twitter: @PTBAssoc