At Facebook, everything we do is about making the world more open and connected. We think this has a profound impact on the way people communicate. We strive to find authentic ways for people to connect with one another as well as with businesses, brands and institutions they care about. These principles guide us when developing our tools and products for business. Our marketing products are constructed to
help people discover your brand through recommendations from their friends. Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale.
In this guide, you’ll find an overview of these products, including production guidelines and policies.
The document discusses strategies for engaging youth in marketing. It provides details on a marketing conference in May 2010 focusing on long-term engagement with youth. It also provides profiles of a 17-year-old Russian attendee of the conference and statistics on the performance of a website launched in November 2009.
The document discusses strategies for long term engagement with youth through marketing. It provides examples of social media campaigns and websites used to target younger audiences. Key points emphasized include focusing on the consumer, developing a systematic strategic approach, and linking online and offline tactics to maximize engagement at each stage.
Copy of my presentation on App Marketing 101 given at Google IO 2012. Note it does not include the videos that were part of the presentation due to size limitations. Please check out the full YouTube video before slide 1 if you'd like to see the videos as well. Enjoy!
GM took a decision to withdraw its advertising budgets from Facebook. Coming as it did, just a couple of days prior to Facebook's IPO, this caused a big stir and also posed questions on whether Facebook revenues are sustainable.
This presentation by Sanjay Mehta, Joint CEO, Social Wavelength, examines the issue.
Facebook has developed a robust advertising ecosystem centered around advertising as their core business model. Their advertising platform offers advertisers endless targeting possibilities across over 1 billion users through formats like page post ads, sponsored stories, and placements in the newsfeed, search, and other areas of Facebook. Advertisers can target users based on demographics, interests, behaviors and connections to maximize relevance and impact of their campaigns.
Cross-media convergence involves two companies collaborating on media projects, such as film production and distribution. Synergy is when non-media companies collaborate on complementary products to promote a film. For Marvel, collaborating with Disney expanded their audience reach and production capabilities. For Lionsgate, collaborating with Color Force improved film quality for The Hunger Games, while synergy with game/app companies expanded the franchise. Heyday Films benefited from Studio Canal's distribution expertise for Paddington, while synergy with iTunes expanded the film's audience. Warp Films' production of '71 benefited from funding from multiple film companies.
Dynamic Logic AdReaction 2009 - What Marketers Should Know About Who’s Gettin...Kantar
Results from the AdReaction 2009 survey conducted by Millward Brown's Dynamic Logic, which measured consumer opinions and perceptions of various types and formats of advertising.
The study focused on the social media realm:
–Consumers’ relationship with social media in general
–Reactions to advertising on social media sites
–Exploration into the types or segments of consumers who participate
–Implications for Marketers
The document discusses strategies for engaging youth in marketing. It provides details on a marketing conference in May 2010 focusing on long-term engagement with youth. It also provides profiles of a 17-year-old Russian attendee of the conference and statistics on the performance of a website launched in November 2009.
The document discusses strategies for long term engagement with youth through marketing. It provides examples of social media campaigns and websites used to target younger audiences. Key points emphasized include focusing on the consumer, developing a systematic strategic approach, and linking online and offline tactics to maximize engagement at each stage.
Copy of my presentation on App Marketing 101 given at Google IO 2012. Note it does not include the videos that were part of the presentation due to size limitations. Please check out the full YouTube video before slide 1 if you'd like to see the videos as well. Enjoy!
GM took a decision to withdraw its advertising budgets from Facebook. Coming as it did, just a couple of days prior to Facebook's IPO, this caused a big stir and also posed questions on whether Facebook revenues are sustainable.
This presentation by Sanjay Mehta, Joint CEO, Social Wavelength, examines the issue.
Facebook has developed a robust advertising ecosystem centered around advertising as their core business model. Their advertising platform offers advertisers endless targeting possibilities across over 1 billion users through formats like page post ads, sponsored stories, and placements in the newsfeed, search, and other areas of Facebook. Advertisers can target users based on demographics, interests, behaviors and connections to maximize relevance and impact of their campaigns.
Cross-media convergence involves two companies collaborating on media projects, such as film production and distribution. Synergy is when non-media companies collaborate on complementary products to promote a film. For Marvel, collaborating with Disney expanded their audience reach and production capabilities. For Lionsgate, collaborating with Color Force improved film quality for The Hunger Games, while synergy with game/app companies expanded the franchise. Heyday Films benefited from Studio Canal's distribution expertise for Paddington, while synergy with iTunes expanded the film's audience. Warp Films' production of '71 benefited from funding from multiple film companies.
Dynamic Logic AdReaction 2009 - What Marketers Should Know About Who’s Gettin...Kantar
Results from the AdReaction 2009 survey conducted by Millward Brown's Dynamic Logic, which measured consumer opinions and perceptions of various types and formats of advertising.
The study focused on the social media realm:
–Consumers’ relationship with social media in general
–Reactions to advertising on social media sites
–Exploration into the types or segments of consumers who participate
–Implications for Marketers
This document discusses cross-media convergence, synergy, and provides examples of how they benefit film production companies. Cross-media convergence involves two companies collaborating on film production, distribution, or marketing. Synergy involves two companies from different industries collaborating on complementary media products. The document then analyzes benefits of cross-media convergence and synergy for Marvel collaborating with Disney, Lionsgate collaborating with other companies, Heyday Films collaborating with Studio Canal and iTunes, and Warp Films collaborating with other production companies.
Viral marketing uses sharing through social networks to exponentially spread marketing messages at low cost. A successful viral video can reach millions with little spending compared to traditional ads. While only a small percentage of viral clips succeed, the potential for widespread exposure among active audiences makes viral marketing attractive to advertisers. Case studies show how viral videos for Air New Zealand and YouTube personalities like Alex Day and the VlogBrothers boosted their brands through millions of online views. Overall, the low costs and sharing potential of viral videos, when executed well, make it a highly effective marketing method.
Integrate Pitcha Kucha: "Breaking Down the Barriers between Paid, Owned and E...Digiday
This document discusses paid, owned, and earned media and breaking down barriers between them. It defines paid media as advertising the brand pays for to leverage channels. Owned media includes a brand's owned channels they control like websites and social profiles. Earned media involves customers spreading messages through word-of-mouth and social sharing. It outlines challenges and benefits of each channel and how brands can analyze metrics, audiences, and apply learnings across channels to optimize integrated marketing strategies.
Gumtree wished to increase brand awareness and engagement on Facebook. They developed a sweepstakes app with a celebrity ad guessing game and prize of £500. Users were prompted to like the page and enter personal details. The app increased likes by 41.8% and those talking about it by 6,000%. Promoted posts reached current fans and their friends, boosting entries. While not all potential fans saw it, the viral sharing incentivized organic growth. Gumtree should continue incentivized competitions across platforms for engagement.
Vivogig: Fan engagement and content sharing for bands, venues, festivals and ...Daniel Senyard
Vivogig is a fan engagement platform based on user generated photos that allows bands, festivals, venues and brands to benefit from the co-creation that happens on stages all around the world.
Add fan photos to your band website, run "best photo" contests, expose your band or brand to potential new fans everywhere!
Here are the key steps for viral marketing through social media:
1. Create engaging and shareable content around your product/service
2. Encourage existing customers to share the content through their social networks
3. Optimize the content for sharing (e.g. make it easy to share with a single click)
4. Track how the content spreads from person to person through different social networks
5. Continually create new engaging content to keep the viral spread going
6. Consider incentives for users to share (contests, discounts etc.) to increase virality
7. Analyze metrics like shares, likes, comments to understand what content and messaging works best
8. Refine your strategy based on learnings from
This document provides best practices for using Facebook to build your brand and community. It recommends:
1) Understanding your consumers and defining your brand's value before launching a Facebook page.
2) Building awareness and acquiring fans through both traditional marketing channels and within Facebook.
3) Delivering value and engaging your fan base through unique content, promotions, contests and recognition.
4) Analyzing performance through available metrics and optimizing efforts based on learnings.
Personalized multichannel in digital world_BGregory Birgé
Engagement platform
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. It then provides more details on the 1:1 experience session, which will discuss how to approach customers as a whole package across channels, multichannel campaign planning and roadmapping, and sample campaign illustrations.
The document outlines a 7-step battle plan for small and medium agencies to use digital tools to keep clients and grow. It discusses: 1) bought advertising like display, pay-per-click, video, and mobile advertising; 2) earned advertising including search engine optimization and email; and 3) viral advertising through social media. The document provides definitions, benefits, limitations, and examples of platforms for each of the 7 steps for agencies to understand online advertising options and formulate an effective strategy.
Increasing Marketing Campaign Responses with 1:1 campaignsL2, Inc.
Download this whitepaper at: http://www.L2soft.com/whitepapers.aspx
The essence of one to one marketing campaigns is relationship marketing.
One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness.The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and manage the upswing in responses.
This white paper will address these issues through L2’s execution of a personalized 1:1 marketing campaign and the lessons learned from that process.
Mokono is a European blog network specializing in blogger engagement. It owns the largest blog portals in Europe and sources independent blogs. It offers display advertising, social media ads, and 360 degree blogger engagement services. For engagement, it identifies influential bloggers, invites them to events, publishes their reviews, and amplifies the content across its network and beyond. It aims to build loyal brand communities through ongoing dialogue and participation.
Social Media and Facebook Advertising Insights - Kenshoo Social and Resolutio...Kenshoo
Presentation from the October 23rd webinar based on recent research reports published by Resolution Media and Kenshoo Social, distilling insights and best practices for more effective social media campaigns and featuring Kenshoo CMO, Aaron Goldman and Viji Davis, VP of Marketing and Erica Barth, VP Products and Partnerships, both of Resolution Media.
The document summarizes the key findings of a study on the impact of social media exposure on sales and brand perception. The study tracked 400 restaurant consumers over 5,295 interactions with 5 brands across various media channels. It found that:
1. Social media exposure was directly linked to increases in sales, especially when integrated with other channels like PR, TV or OOH advertising.
2. Integration of social media with other channels had the most consistent impact on sales and consumption.
3. Among the 20 channels analyzed, social media was one of the top drivers of impact on spending and consumption.
MMM Chocolate: Digital Consumer Experience StrategyCarla Franke
This document outlines a strategy to engage millennials and drive sales of MMM Chocolate through digital experiences. It recommends focusing on millennials as influencers and speaking to them authentically. A mobile app and website would allow users to locate products, share experiences, and feel involved in the brand. If MMM Chocolate builds memorable digital interactions that facilitate sharing, it can increase awareness, loyalty, and sales through word-of-mouth among millennials.
The document discusses Facebook Ad Exchange. It notes that people spend on average 7 hours and 45 minutes per month on Facebook compared to other websites. It also provides statistics on Facebook users in Thailand and globally. The document then discusses how retargeting ads on Facebook can re-engage potential customers who visited a site but did not complete a purchase. It provides examples of positive results for clients using Facebook Exchange, including a 16x return on investment. Additional topics covered include cost per action campaigns, Facebook commerce statistics, examples of personalized ads, and a comparison of web retargeting versus Facebook Ad Exchange.
PixTV 25: YouTube Advertising - 5 and a Half Things Brands, Marketers, and Ag...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/VWUMDo
We know more than a few things about YouTube Advertising. In fact, we’ve put together some powerful and effective campaigns that delivered results 500% higher than our closest competition. We also know that most marketers and agencies just aren’t doing it right. Good thing we can help.
In this hard-hitting, no-fluff webinar, we’ll show you how to:
-Incorporate organic optimization to accelerate paid search
-Execute effective advertising and seeding strategies
-Determine which ad formats work best
-Move from broadcast mentality to hyper-targeting
-Avoid ad-buying scams and black hat techniques
So, what’s the ½? Sign up and you’ll learn more about the critical piece that ties it all together.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
iGiving offers tools to help companies combine corporate social responsibility initiatives and marketing campaigns on Facebook. It launched in Singapore in 2012 and has since partnered with charities across Asia. iGiving's platform allows company fans to choose which charities receive donations, empowering fans and increasing engagement. This helps companies improve their Facebook page's "edge ranking" and get a higher return on marketing investments.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
The poem describes a mother's emotions as her son leaves home to go to war. On the day of his departure, she pins a poppy to his lapel and helps prepare his uniform, resisting her maternal instincts to care for him as a child. After he leaves excitedly, she wanders places that remind her of him, hoping to hear his voice on the wind. Birds are used as symbols of freedom and loss, reflecting her conflicting feelings of worry for his safety and pride in his independence. The poem conveys the mother's sadness, anxiety, and fear through domestic and war imagery as she comes to terms with his departure.
Future of Money - Silicon Valley Inspiration TourMarko Haschej
Money is a key driver of our society. Where does the journey go? We are having conversations about ethics and exponential technology, cryptocurrency and community. Everything sounds big and no body really knows. The Silicon Valley has grown strong in showing directions and giving outlooks.
We are introducing you to some key players in the field and want to seed a new understanding of innovation, ignite new conversations and invite you to being the virus of a new era, when you go back home, with a backpack of fresh thinking.
The game is changing. Be part of it
This document discusses cross-media convergence, synergy, and provides examples of how they benefit film production companies. Cross-media convergence involves two companies collaborating on film production, distribution, or marketing. Synergy involves two companies from different industries collaborating on complementary media products. The document then analyzes benefits of cross-media convergence and synergy for Marvel collaborating with Disney, Lionsgate collaborating with other companies, Heyday Films collaborating with Studio Canal and iTunes, and Warp Films collaborating with other production companies.
Viral marketing uses sharing through social networks to exponentially spread marketing messages at low cost. A successful viral video can reach millions with little spending compared to traditional ads. While only a small percentage of viral clips succeed, the potential for widespread exposure among active audiences makes viral marketing attractive to advertisers. Case studies show how viral videos for Air New Zealand and YouTube personalities like Alex Day and the VlogBrothers boosted their brands through millions of online views. Overall, the low costs and sharing potential of viral videos, when executed well, make it a highly effective marketing method.
Integrate Pitcha Kucha: "Breaking Down the Barriers between Paid, Owned and E...Digiday
This document discusses paid, owned, and earned media and breaking down barriers between them. It defines paid media as advertising the brand pays for to leverage channels. Owned media includes a brand's owned channels they control like websites and social profiles. Earned media involves customers spreading messages through word-of-mouth and social sharing. It outlines challenges and benefits of each channel and how brands can analyze metrics, audiences, and apply learnings across channels to optimize integrated marketing strategies.
Gumtree wished to increase brand awareness and engagement on Facebook. They developed a sweepstakes app with a celebrity ad guessing game and prize of £500. Users were prompted to like the page and enter personal details. The app increased likes by 41.8% and those talking about it by 6,000%. Promoted posts reached current fans and their friends, boosting entries. While not all potential fans saw it, the viral sharing incentivized organic growth. Gumtree should continue incentivized competitions across platforms for engagement.
Vivogig: Fan engagement and content sharing for bands, venues, festivals and ...Daniel Senyard
Vivogig is a fan engagement platform based on user generated photos that allows bands, festivals, venues and brands to benefit from the co-creation that happens on stages all around the world.
Add fan photos to your band website, run "best photo" contests, expose your band or brand to potential new fans everywhere!
Here are the key steps for viral marketing through social media:
1. Create engaging and shareable content around your product/service
2. Encourage existing customers to share the content through their social networks
3. Optimize the content for sharing (e.g. make it easy to share with a single click)
4. Track how the content spreads from person to person through different social networks
5. Continually create new engaging content to keep the viral spread going
6. Consider incentives for users to share (contests, discounts etc.) to increase virality
7. Analyze metrics like shares, likes, comments to understand what content and messaging works best
8. Refine your strategy based on learnings from
This document provides best practices for using Facebook to build your brand and community. It recommends:
1) Understanding your consumers and defining your brand's value before launching a Facebook page.
2) Building awareness and acquiring fans through both traditional marketing channels and within Facebook.
3) Delivering value and engaging your fan base through unique content, promotions, contests and recognition.
4) Analyzing performance through available metrics and optimizing efforts based on learnings.
Personalized multichannel in digital world_BGregory Birgé
Engagement platform
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. It then provides more details on the 1:1 experience session, which will discuss how to approach customers as a whole package across channels, multichannel campaign planning and roadmapping, and sample campaign illustrations.
The document outlines a 7-step battle plan for small and medium agencies to use digital tools to keep clients and grow. It discusses: 1) bought advertising like display, pay-per-click, video, and mobile advertising; 2) earned advertising including search engine optimization and email; and 3) viral advertising through social media. The document provides definitions, benefits, limitations, and examples of platforms for each of the 7 steps for agencies to understand online advertising options and formulate an effective strategy.
Increasing Marketing Campaign Responses with 1:1 campaignsL2, Inc.
Download this whitepaper at: http://www.L2soft.com/whitepapers.aspx
The essence of one to one marketing campaigns is relationship marketing.
One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness.The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and manage the upswing in responses.
This white paper will address these issues through L2’s execution of a personalized 1:1 marketing campaign and the lessons learned from that process.
Mokono is a European blog network specializing in blogger engagement. It owns the largest blog portals in Europe and sources independent blogs. It offers display advertising, social media ads, and 360 degree blogger engagement services. For engagement, it identifies influential bloggers, invites them to events, publishes their reviews, and amplifies the content across its network and beyond. It aims to build loyal brand communities through ongoing dialogue and participation.
Social Media and Facebook Advertising Insights - Kenshoo Social and Resolutio...Kenshoo
Presentation from the October 23rd webinar based on recent research reports published by Resolution Media and Kenshoo Social, distilling insights and best practices for more effective social media campaigns and featuring Kenshoo CMO, Aaron Goldman and Viji Davis, VP of Marketing and Erica Barth, VP Products and Partnerships, both of Resolution Media.
The document summarizes the key findings of a study on the impact of social media exposure on sales and brand perception. The study tracked 400 restaurant consumers over 5,295 interactions with 5 brands across various media channels. It found that:
1. Social media exposure was directly linked to increases in sales, especially when integrated with other channels like PR, TV or OOH advertising.
2. Integration of social media with other channels had the most consistent impact on sales and consumption.
3. Among the 20 channels analyzed, social media was one of the top drivers of impact on spending and consumption.
MMM Chocolate: Digital Consumer Experience StrategyCarla Franke
This document outlines a strategy to engage millennials and drive sales of MMM Chocolate through digital experiences. It recommends focusing on millennials as influencers and speaking to them authentically. A mobile app and website would allow users to locate products, share experiences, and feel involved in the brand. If MMM Chocolate builds memorable digital interactions that facilitate sharing, it can increase awareness, loyalty, and sales through word-of-mouth among millennials.
The document discusses Facebook Ad Exchange. It notes that people spend on average 7 hours and 45 minutes per month on Facebook compared to other websites. It also provides statistics on Facebook users in Thailand and globally. The document then discusses how retargeting ads on Facebook can re-engage potential customers who visited a site but did not complete a purchase. It provides examples of positive results for clients using Facebook Exchange, including a 16x return on investment. Additional topics covered include cost per action campaigns, Facebook commerce statistics, examples of personalized ads, and a comparison of web retargeting versus Facebook Ad Exchange.
PixTV 25: YouTube Advertising - 5 and a Half Things Brands, Marketers, and Ag...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/VWUMDo
We know more than a few things about YouTube Advertising. In fact, we’ve put together some powerful and effective campaigns that delivered results 500% higher than our closest competition. We also know that most marketers and agencies just aren’t doing it right. Good thing we can help.
In this hard-hitting, no-fluff webinar, we’ll show you how to:
-Incorporate organic optimization to accelerate paid search
-Execute effective advertising and seeding strategies
-Determine which ad formats work best
-Move from broadcast mentality to hyper-targeting
-Avoid ad-buying scams and black hat techniques
So, what’s the ½? Sign up and you’ll learn more about the critical piece that ties it all together.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
iGiving offers tools to help companies combine corporate social responsibility initiatives and marketing campaigns on Facebook. It launched in Singapore in 2012 and has since partnered with charities across Asia. iGiving's platform allows company fans to choose which charities receive donations, empowering fans and increasing engagement. This helps companies improve their Facebook page's "edge ranking" and get a higher return on marketing investments.
Kuliza is a social technology firm that helps companies leverage social media, mobile apps, and cloud services to improve business performance, customer engagement, and communication. It offers solutions for building social platforms, mobile apps, and cloud infrastructure. Specifically, Kuliza designs Facebook engagement solutions, online communities, social commerce sites, mobile CRMs, and loyalty programs to help companies connect with customers on new channels.
The poem describes a mother's emotions as her son leaves home to go to war. On the day of his departure, she pins a poppy to his lapel and helps prepare his uniform, resisting her maternal instincts to care for him as a child. After he leaves excitedly, she wanders places that remind her of him, hoping to hear his voice on the wind. Birds are used as symbols of freedom and loss, reflecting her conflicting feelings of worry for his safety and pride in his independence. The poem conveys the mother's sadness, anxiety, and fear through domestic and war imagery as she comes to terms with his departure.
Future of Money - Silicon Valley Inspiration TourMarko Haschej
Money is a key driver of our society. Where does the journey go? We are having conversations about ethics and exponential technology, cryptocurrency and community. Everything sounds big and no body really knows. The Silicon Valley has grown strong in showing directions and giving outlooks.
We are introducing you to some key players in the field and want to seed a new understanding of innovation, ignite new conversations and invite you to being the virus of a new era, when you go back home, with a backpack of fresh thinking.
The game is changing. Be part of it
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
Social Media Marketing Solution for Realtorssocialraver
Capture and channel client opinions using social media into powerful word-of-mouth marketing to generate referrals and recommendations to grow your business.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements such as performance graphs, real-time measurements, and inline ad management. The guide explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad performance. It encourages users to visit their Ads Manager and opt into the new interface to take advantage of these updates.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements such as performance graphs, real-time measurements, and inline ad management. The guide explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad performance. It encourages users to visit their Ads Manager and opt into the new interface to take advantage of these updates.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements like improved performance graphs, new real-time measurements, and inline ad management. It explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad and audience performance. The guide encourages users to explore the new interface and opt into the automatic upgrade scheduled for May 25, 2011.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements like improved performance graphs, new real-time measurements, and inline ad management. It explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad and audience performance. The guide encourages users to explore the new interface and opt into the automatic upgrade scheduled for May 25, 2011.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements such as performance graphs, real-time measurements, and inline ad management. The guide explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad performance. It encourages users to visit their Ads Manager and opt into the new interface to take advantage of these updates.
The document provides an overview and guide to the new Facebook Ads Manager interface. It highlights improvements such as performance graphs, real-time measurements, and inline ad management. The guide explains new metrics like targeted audience, reach, frequency, and connections that provide insights into ad performance. It encourages users to visit their Ads Manager and opt into the new interface to take advantage of these updates.
The document discusses Unruly's Social Video Lab and the services it provides to help brands better understand, measure, and increase ROI from social video advertising campaigns. The Social Video Lab offers strategic consulting, tools to test video content, and platforms to distribute videos and analyze analytics. Its goal is to help advertisers optimize every stage of the social video process from developing strategies to measuring results.
FlickMe is launching a marketing strategy to drive acquisition of 10,000 new users by 2012. The strategy includes owned, earned, and paid media channels working together. Key elements are optimizing social media presences, building influencer relationships, and incentivizing sharing and referrals through contests and promotions. The rollout plan has four phases starting with awareness and moving to engagement, conversion promotion, and reaching the 10,000 user goal. Bigger ideas proposed include virtual watch parties, scavenger hunts, voting promotions, and influencer events.
This white paper provides tips for search marketers to successfully use Facebook ads. It recommends to first understand your existing audience on Facebook through their page Insights. Then to identify initial ad targeting using keywords from top performing search terms and translating them to relevant Facebook interests and likes. It also advises targeting existing page fans and their friends to reach a similar audience likely to convert. The key is to balance expanding the audience while refining traffic quality by testing different ad creatives, landing pages, and targeting parameters.
Transforming traditional outreach by leveraging web media. Web users make quick judgments about credibility based on website design. Most consumers trust peer recommendations and bloggers' opinions about products and brands. Creating an engaging website is important for building brand awareness, promoting new products/services, and community engagement. Participating in web media allows shaping positive discussions that are already happening online about a company or brand. Word-of-mouth is the top influencer of purchases and viral marketing through web media can reach many people at low cost compared to traditional media. Building trust and credibility through website design helps visitors feel confident purchasing from a company.
Transforming traditional outreach involves leveraging web media. Web users quickly judge credibility based on website design. Peer recommendations and word of mouth are powerful influencers of purchases. Web media allows for targeted, two-way conversations at lower costs than traditional media and can shape positive discussions about a company. Website design is critical to building trust for online purchases.
This document provides an overview of Facebook advertising options. It describes Facebook's strengths such as its large audience size and strong targeting capabilities. It also outlines weaknesses like non-standard analytics. The document then details the different types of ads Facebook offers, including Marketplace and Premium ads, and how ads would be placed on the site like in the news feed or on profile pages. It also explains how advertisers can target specific audiences by leveraging the detailed profile data users provide.
This document discusses online advertising and new marketing strategies on social media platforms like Facebook. It notes that traditional online advertising is declining while more targeted approaches using social media are on the rise. Specific strategies covered include using Facebook pages, groups, events, apps, and the news feed to engage customers and promote brands in a viral manner. The document advocates developing a social media presence and strategy to take advantage of new opportunities for online marketing.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
This document summarizes a webinar about secrets of social media and word-of-mouth (WOM) marketing for B2B companies. It introduces Justin Dorfman, a CDW support engineer who generated over $300K in sales for CDW through his product recommendations without being paid. The webinar objectives are to share secrets of B2B social media success, review real-world case studies, and provide practical tips. Laura Messerschmitt from Outright is a guest speaker. The webinar promotes Zuberance's system for identifying, energizing, and tracking brand advocates to generate leads, sales, and marketing ROI through social and digital channels. Examples are given of how companies like
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
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Like Premium Ads, Sponsored Stories for Premium are the only piece of
sponsored content on the Page. Sponsored Stories are also available to
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