This document provides instructions for adding a landing page from Infusionsoft to a Facebook page using an iframe, then promoting that landing page with Facebook ads. It explains how to create the landing page in Infusionsoft, copy the URL, and paste it into the iframe settings on Facebook. It also covers how to set up a Facebook ad campaign, including targeting options, and choosing between cost per click and cost per thousand impressions models.

1. Adding an Infusionsoft Landing Page to Facebook and
Promoting it with Facebook Ads

2. By the end of this module, you should be able
to do the following:
 Add an Facebook app landing page using an
Infusionsoft web form
 Promote the landing page using Facebook Ads

3. Basically, what you need to do is to create the landing
page using Infusionsoft. Get the URL for that landing
page and copy it to the Woobox Iframe you install in
Facebook.
URL address

4. 1. Type “iFrame” the Facebook searchbar and choose
Static Iframe Tab by Woobox.

5. 2. Click Install Page
Tab button.

6. 3. Select the fanpage where you want to install
the landing page, then click the Add Page Tab
button.

7. 4. Click the Authorize the Tab Application
button.

8. 5. Click the Go to App button.

9. 1. Visit https://developers.facebook.com/apps
2. Select the app to modify and click Edit Settings

10. 3. Under the Page Tab section, select Wide (810px)
and click Save Changes.

11. 1. Click the Enable option for the Timeline 810px
Wide Mode.

12. 2. Click the Change Tab Image link to customize your
app icon. (111px by 74px)
Tab Image
shows here

13. 1. Go to the Campaign Builder in
Infusionsoft.
2. Change the Landing Page Width to
770px.
3. Choose Ready to make it ready for
publishing.

14. 4. Copy and paste the Landing Page URL to the Woobox Iframe tab
settings.
Woobox Iframe

15. 1. Check the Hide Scrollbars box.
2. Check the Show Share button
at top of Tab box.
3. Adjust the Height tall enough
to completely display your
landing page.
4. Type the custom Tab Name.
5. Click Save Settings.

16. Here’s how the landing
page looks like for fans
(people who ‘liked’ your
page).

17. You can choose to display a different page for a non-fan
who visits your landing page.

18. 1. Go to www.facebook.com/advertising.
2. Click Create an Ad.
3. Follow the instructions and provide the
necessary information.
 Location
 Demographics
 Interests
 Connections on Facebook
4. You will notice the data on the Estimated
Reach box changes as you specify your target
audience/market for the ad you’re promoting.

20. Cost Per Click (CPC) vs. Cost Per
thousand impressions (CPM)
If you are paying on a cost per click basis,
you are charged each time someone clicks
on your ad or sponsored story. Cost per
thousand impressions (CPM) is the cost
per 1000 times your ad or sponsored
story is displayed.
Choosing between CPM or CPC depends
on your marketing goals. If you are
building a brand, then you want viewers
to see and remember your brand and you
may not be as concerned with getting
clicks. On the other hand, if you are trying
to sell a product, then you may be more
concerned with a high click-through ratio.

21.  Suggested Best Practices for Advertising on
Facebook
https://www.facebook.com/ads/best_practices
.php
 Campaign Cost and Budgeting
https://www.facebook.com/help/?page=21979
1638048948