This document discusses strategies for growing a business using digital and social media marketing. It addresses using Facebook, Twitter, content marketing and analytics to engage users and compares metrics of major tech companies. Triple media integration of paid, owned and earned strategies are outlined to maximize outreach. User engagement and contextual content are emphasized for effective social media campaigns.

1. @NetyearGroup
@bookslope
2011,1,14 #growdigi
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2. Facebook
Facebook
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3. 2002
IA Institute
HCD-Net
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4. 4

5. 5

6. SIPS
UXD
WCM
growDigi
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7. 7

8. 8

9. Socal Media Communication
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10. Earned Media
Paid Media Owned Media
Triple Media
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11. Earned Media
Paid Media Owned Media
Triple Media
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12. Paid Media Earned Media Owned Media
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13. 13

14. 1 13
2 12
3 5
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15. /
1 7 2
2 Yahoo! 2 9
3 Google 1 24
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16. !
Facebook !
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17. 17

18. URL 25 URL
http://www.facebook.com/pages/Netyear-Group-Corporation/#!/pages/Netyear-Group-Corporation/141045229261747?v=info&ref=
http://www.facebook.com/NetyearGroup
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19. 19

20. Facebook
Facebook
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21. USER CONTENTS
CONTEXT
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22. USER CONTENTS
CONTEXT
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23. 23

24. 24

25. 25

26. 26

27. PC
PC
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28. 28

29. 29

30. Facebook !
PC
PC
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31. 31

32. [BE A FAN]
Facebook
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33. USER CONTENTS
CONTEXT
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34. 4.
Facebook
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35. 35

36. Facebook
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37. 5
4
37

38. 38

39. 39

40. Facebook
40

41. OB
41

42. 42

43. USER CONTENTS
CONTEXT
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44. 44

45. 45

46. Twitter
Facebook
Facebook
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47. 47

48. Twitter
Facebook
Facebook
48

49. Facebook Twitter
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50. StarBucks
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51. Honda
51

52. Twitter
Facebook 1
Facebook
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53. Twitter
Facebook
Facebook
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54. Facebook
Facebook
+
Facebook + Google Analytics
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55. FBML
Facebook fb:google-analytics
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56. CheckFacebook.com
Facebook 1,854,800
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57. USER CONTENTS
CONTEXT
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58. 58

59. 59

60. (Engage your Users)
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61. 80
61

62. Facebook Facebook
Facebook
1,890 945 1,344 150 1,500
1,449
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63. 2011, 1, 15
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64. Thank you and Q&A
@NetyearGroup
@bookslope
2011,1,14 #netyear
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