How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
The document discusses the use of social media for fundraising. It presents three propositions about organizations' ability to raise money with social media: 1) they can't, 2) you can, and 3) they can if leads are converted to email supporters who can then donate. While social media is good for acquisition, most new supporters don't directly donate through social media. The document concludes that social media can be a serious source of acquisition for organizations if leads are transitioned to email lists where donors can be acquired.
The document discusses how social media has become an important tool for recruitment. It notes that over 60% of job seekers use search engines to find jobs and that social networks like LinkedIn and Facebook provide ways for recruiters to source and engage with candidates. The document emphasizes that recruiters need to understand candidates' social media use and expectations in order to effectively use these tools for recruitment. It provides tips on using different social media platforms like LinkedIn, Twitter, Facebook, and Google+ for sourcing candidates and maintaining engagement.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
Why should businesspeople - especially small business owners - take precious time engaging in social media sites like Twitter, Facebook, LinkedIn, and YouTube?
To meet prospects. To have dialogs with customers, vendors, competitors - learn stuff, share information, mix it up.
I don't make MONEY on Twitter. Or Facebook. Or LinkedIn. But I do make key business contacts, develop relationships with key prospects, and get the word out about who I am, what I do, and what kind of person I am.
And it doesn't hurt a bit that Google, Bing and Yahoo can find me having those interesting conversations and help other people find me and join in.
Susan Price of Firecat Studio gave this presentation 11/19/09 at the San Antonio Women's Business Center's workshop series.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
The document discusses the use of social media for fundraising. It presents three propositions about organizations' ability to raise money with social media: 1) they can't, 2) you can, and 3) they can if leads are converted to email supporters who can then donate. While social media is good for acquisition, most new supporters don't directly donate through social media. The document concludes that social media can be a serious source of acquisition for organizations if leads are transitioned to email lists where donors can be acquired.
The document discusses how social media has become an important tool for recruitment. It notes that over 60% of job seekers use search engines to find jobs and that social networks like LinkedIn and Facebook provide ways for recruiters to source and engage with candidates. The document emphasizes that recruiters need to understand candidates' social media use and expectations in order to effectively use these tools for recruitment. It provides tips on using different social media platforms like LinkedIn, Twitter, Facebook, and Google+ for sourcing candidates and maintaining engagement.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Top 5 Social Media Tactics Every School Should Implementfrank barry
Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
Why should businesspeople - especially small business owners - take precious time engaging in social media sites like Twitter, Facebook, LinkedIn, and YouTube?
To meet prospects. To have dialogs with customers, vendors, competitors - learn stuff, share information, mix it up.
I don't make MONEY on Twitter. Or Facebook. Or LinkedIn. But I do make key business contacts, develop relationships with key prospects, and get the word out about who I am, what I do, and what kind of person I am.
And it doesn't hurt a bit that Google, Bing and Yahoo can find me having those interesting conversations and help other people find me and join in.
Susan Price of Firecat Studio gave this presentation 11/19/09 at the San Antonio Women's Business Center's workshop series.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
ASBTDC Social Media for Small Business by Stone WardEmily Reeves Dean
Emily Reeves, Director of Digital Strategy and Planning at Stone Ward presented to Arkansas Small Business and Technology Development Center on the topic of social media for small business.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
True Social Advertising - AdTech NY 2011 - Rustin Banks - BlogFrogRustin Banks
Rustin Banks discusses how social advertising has become the new search engine marketing. He argues that banner ads on social sites are not true social advertising and that companies need to start conversations to leverage the interest graph. Banks provides examples of how ABC News, Allstate, Horizon Dairy, and Intuit partnered with bloggers to seed conversations, generating millions of impressions and significant engagement for their campaigns at low costs. He concludes that brands must become publishers by working with bloggers to create owned content and have conversations in order to succeed with social advertising.
The document provides an introduction to social media and how brands can leverage different social media platforms like Facebook, Twitter, and others. It discusses what social media is, why companies should engage in social media, and case studies of how companies like Dell, Nike, Coke, and Zappos have successfully used social media. It also covers measuring social media effectiveness, potential issues that can arise, and provides a group project proposal for students to partner with local non-profits.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
The document provides a summary of a presentation on impactful social media and fundraising in the digital space. The presentation discusses redefining leadership as being related to being a network weaver who builds healthy and inclusive networks. It also covers developing your own brand, online fundraising strategies, and two case studies on successful online fundraising campaigns including #GivingTuesday and a campaign led by Carter Gibson for the American Red Cross. The presentation emphasizes the importance of engagement, collaboration, and building communities online for effective digital fundraising and impact.
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
The document discusses key considerations for staffing social media efforts, including dedicating adequate staff time, establishing budgets, and fostering a collaborative organizational culture. It recommends allocating at least 0.25 FTE to social media and budgeting $500-1,000 annually for basic needs like graphics. Developing social media policies and responsive procedures is also important, such as monitoring channels and responding to issues within 24 hours. Creating a culture of experimentation and trust among staff can help social media initiatives succeed.
An overview of how social media is affecting newspapers, journalism, and the news cycle. This slide show highlights some key studies and trends about the role of crowdsourcing in newspaper reporting, the changing relationship between news consumers and reporters, how newspapers are using social media and to what end, how social media is changing the way newspaper audiences consume news, and the role of social media sharing on news consumption.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Social media-activating-your-employee-ambassadors william-tollWilliam Toll
This document discusses how companies can energize and incentivize their employee brand ambassadors on social media. It recommends having employees actively participate on social networks where B2B buyers are already talking. Employees should engage in conversations naturally and helpfully without overtly selling. When employees become influential members of online communities, it can help drive sales, conversions, referrals and lower customer acquisition costs for their employer. The document provides examples of companies that have successful social media employee brand ambassador programs and outlines an action plan for implementation.
Has Social Media Fundraising Finally Arrived?4Good.org
The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.
Social Media and Business - 10 things to get you startedChristian Brosstad
My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
This document contains statistics about social media usage globally and in various countries. It also contains information about the use of social media for recruitment and job searching. Finally, it discusses the professional social media platform LinkedIn, including its growth, features, and potential future directions.
1) 55% of HR professionals rate word of mouth as the best source of candidates, and 45% expect 50% of referrals to come through online communities in the next five years.
2) 45% of employers screen candidates' social media sites, and 35% reported finding content that caused them not to hire a candidate.
3) Social media provides businesses an opportunity to engage with potential candidates and employees by allowing participation from users.
The document discusses employment branding, which involves reducing workforce risk through engaging employees, strategic communication, and developing an employer brand. The key aspects of an employment brand are establishing a committed workforce, rewarding employees, developing a strong reputation, and connecting the employer value proposition to the consumer value proposition. An important part of employment branding is establishing a compelling brand that will help attract, develop, interview, and retain talent, especially as demographics change and the workforce ages.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
This document discusses social media usage and failures. It shows that 1 in every 4.5 minutes online is spent on social media. It then lists countries by their unique social media audience and reach percentage. Several examples of social media failures by companies are provided, such as inappropriate hashtags, misleading videos, and slow or nonexistent responses to criticism. The key lessons are that social media users don't like to be misled and engagements require credibility and responsiveness in order to manage risks to reputation and sales.
POEA cancels license 63 Recruit Agency AustraliaYangwha Global
MANILA – The Philippine Overseas Employment Administration has cancelled the permit of 63 recruitment agencies in its continuing drive to weed out unscrupulous and recalcitrant licensed agencies from its list.
Find out more and get involved with Join In at http://www.joininuk.org/
== About The Guide ==
Social media and local sport clubs were made for each other. You can update people on club news, while your members can keep the ‘social’ side going when they’re not in the clubhouse.
And of course, social media gives you a perfect opportunity to promote your Join In event.
This guide offers some quick ideas for attracting people to your event using Facebook and Twitter – two of the most widely-used networks in the UK.
(And if you’re completely new to social media, we’ll point you in the right direction for getting started.)
You’ll even find some ready-to-go Facebook posts and tweets to add to your profiles.
== About Join In ==
On 18/19th August 2012, Join In will encourage the nation to head down to where it starts for every great champion: their local sports club. Find out more at http://www.joininuk.org/
ASBTDC Social Media for Small Business by Stone WardEmily Reeves Dean
Emily Reeves, Director of Digital Strategy and Planning at Stone Ward presented to Arkansas Small Business and Technology Development Center on the topic of social media for small business.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
True Social Advertising - AdTech NY 2011 - Rustin Banks - BlogFrogRustin Banks
Rustin Banks discusses how social advertising has become the new search engine marketing. He argues that banner ads on social sites are not true social advertising and that companies need to start conversations to leverage the interest graph. Banks provides examples of how ABC News, Allstate, Horizon Dairy, and Intuit partnered with bloggers to seed conversations, generating millions of impressions and significant engagement for their campaigns at low costs. He concludes that brands must become publishers by working with bloggers to create owned content and have conversations in order to succeed with social advertising.
The document provides an introduction to social media and how brands can leverage different social media platforms like Facebook, Twitter, and others. It discusses what social media is, why companies should engage in social media, and case studies of how companies like Dell, Nike, Coke, and Zappos have successfully used social media. It also covers measuring social media effectiveness, potential issues that can arise, and provides a group project proposal for students to partner with local non-profits.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
The document provides a summary of a presentation on impactful social media and fundraising in the digital space. The presentation discusses redefining leadership as being related to being a network weaver who builds healthy and inclusive networks. It also covers developing your own brand, online fundraising strategies, and two case studies on successful online fundraising campaigns including #GivingTuesday and a campaign led by Carter Gibson for the American Red Cross. The presentation emphasizes the importance of engagement, collaboration, and building communities online for effective digital fundraising and impact.
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
The document discusses key considerations for staffing social media efforts, including dedicating adequate staff time, establishing budgets, and fostering a collaborative organizational culture. It recommends allocating at least 0.25 FTE to social media and budgeting $500-1,000 annually for basic needs like graphics. Developing social media policies and responsive procedures is also important, such as monitoring channels and responding to issues within 24 hours. Creating a culture of experimentation and trust among staff can help social media initiatives succeed.
An overview of how social media is affecting newspapers, journalism, and the news cycle. This slide show highlights some key studies and trends about the role of crowdsourcing in newspaper reporting, the changing relationship between news consumers and reporters, how newspapers are using social media and to what end, how social media is changing the way newspaper audiences consume news, and the role of social media sharing on news consumption.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Social media-activating-your-employee-ambassadors william-tollWilliam Toll
This document discusses how companies can energize and incentivize their employee brand ambassadors on social media. It recommends having employees actively participate on social networks where B2B buyers are already talking. Employees should engage in conversations naturally and helpfully without overtly selling. When employees become influential members of online communities, it can help drive sales, conversions, referrals and lower customer acquisition costs for their employer. The document provides examples of companies that have successful social media employee brand ambassador programs and outlines an action plan for implementation.
Has Social Media Fundraising Finally Arrived?4Good.org
The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.
Social Media and Business - 10 things to get you startedChristian Brosstad
My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
This document contains statistics about social media usage globally and in various countries. It also contains information about the use of social media for recruitment and job searching. Finally, it discusses the professional social media platform LinkedIn, including its growth, features, and potential future directions.
1) 55% of HR professionals rate word of mouth as the best source of candidates, and 45% expect 50% of referrals to come through online communities in the next five years.
2) 45% of employers screen candidates' social media sites, and 35% reported finding content that caused them not to hire a candidate.
3) Social media provides businesses an opportunity to engage with potential candidates and employees by allowing participation from users.
The document discusses employment branding, which involves reducing workforce risk through engaging employees, strategic communication, and developing an employer brand. The key aspects of an employment brand are establishing a committed workforce, rewarding employees, developing a strong reputation, and connecting the employer value proposition to the consumer value proposition. An important part of employment branding is establishing a compelling brand that will help attract, develop, interview, and retain talent, especially as demographics change and the workforce ages.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
This document discusses social media usage and failures. It shows that 1 in every 4.5 minutes online is spent on social media. It then lists countries by their unique social media audience and reach percentage. Several examples of social media failures by companies are provided, such as inappropriate hashtags, misleading videos, and slow or nonexistent responses to criticism. The key lessons are that social media users don't like to be misled and engagements require credibility and responsiveness in order to manage risks to reputation and sales.
POEA cancels license 63 Recruit Agency AustraliaYangwha Global
MANILA – The Philippine Overseas Employment Administration has cancelled the permit of 63 recruitment agencies in its continuing drive to weed out unscrupulous and recalcitrant licensed agencies from its list.
This is a presentation I made to the Young Executives in the Marine Industry in March 2012.
The presentation covers the best strategies for using Facebook for business, how to build relationships through LinkedIn, how to monitor what is being said online, marketing and business opportunities for YouTube videos, my favorite social media secret weapon and the best strategy for succeeding in Social Media if you are already way too busy.
This document discusses how brands can leverage Facebook to connect with consumers in a social media world. It provides examples of how brands like Oreo, Starbucks, and Disney have built large engaged fan bases on Facebook. It also outlines the various tools Facebook offers for brands to interact with fans, such as pages, posts, tabs, insights, applications, places, and open graph. The overall message is that marketing in today's world is about forming personal relationships with people through social platforms like Facebook.
Twitter, Facebook and Social Data PortabilityAmit Klein
• Why is Twitter important?
• Why businesses should engage in Twitter
• Case Studies on Zappos, Iranian Elections plus a few other smaller innovative Examples
• Facebook Fan Page – Why create them, good examples
• Facebook Connect / Open Social / Sign in with Twitter – What are these services, why use them, examples
How Big Brands Turn Social Data to Insights
How do large brands listen and engage with millions of customers and billions of conversations across social channels to gain measurable business insights? Learn from leading marketers who have created industry changing models that support their product launches and major campaigns. How are they communicating the impact of social media to executives and establishing consistency in measurement across a large enterprise? What works/ doesn’t work? How are they measuring success and what can marketers learn from them? What’s next?
The document discusses latest trends for using Facebook pages to engage customers. It provides data on Facebook user growth and number of businesses with pages. The key points are that brands should dominate the Facebook feed by publishing engaging content, understand important metrics like user interactions and stories to increase visibility and engagement, and empower fans by going beyond just the page wall. Advanced strategies discussed include using contests and coupons to drive sales.
The document discusses how social media has changed marketing by giving consumers more power and influence over brands. It outlines the objectives of a social media strategy such as listening to customers, building relationships, and promoting products. It then reviews some of the major social media platforms like Facebook, Twitter, and YouTube and how marketers can use them to target consumers through advertising, engagement, and building communities.
Social Media Marketing for Hotels: Performance and ConversionsAvvio
This month’s free online seminar will help you focus on the networks producing the best results, provide you with key metrics to measure your success and templates for benchmarking your social media presence against your competitive set. We will also discuss the positive effect integrating social into your marketing campaigns can have on your return on investment. At the end of the session we will give you a campaign action list, so you can start a social media campaign for your own hotel.
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Getting More From Your Social Media EffortsAnthony Zarro
This presentation was given by Anthony P. Zarro of Drive Action Digital to the Westchester Chapter of Fund Raising Professionals on September 18, 2012.
The purpose of the presentation was to provide valuable information, tips, tactics and tools to assist attendees in their use of social media for fund raising initiatives.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media for the Confectionery IndustryPete Healy
How candy companies can use social media to build business, from New Product Development to retail merchandising. Presented at the 65th annual PCMA Industry Conference, April 2011.
This document outlines 10 things that financial executives need to know about social networking. It discusses using Facebook for networking and building relationships, how to create profiles and pages on Facebook, and how Facebook advertising is beating Google advertising. It also covers using LinkedIn to create a great profile, build a network, and answer questions. Other topics include following people on Twitter and using the "three E's" of social media. The document recommends using video on YouTube and cascading content across different social networks. It concludes by encouraging the reader to try one new thing and connect with the author on various social networks.
This document discusses using Facebook for recruitment. It provides demographics of Facebook users such as age ranges and education levels. It also discusses how job seekers use Facebook and the tools available for recruitment on Facebook, including business pages, career pages, apps, ads, and applicant tracking systems. The presentation encourages companies to post jobs on their Facebook page, draw audiences through targeted ads, and build talent communities through campaigns.
Indiana minority health Coalition June 2013Eric Anderson
This document provides an overview of social media and strategies for using different social media platforms for business purposes. It discusses the major platforms like Facebook, Twitter, YouTube, LinkedIn and Pinterest. It emphasizes that developing a social media strategy with clear objectives and understanding your audience is important. The document also provides tips on content creation, consistency, listening to your audience and focusing on engagement over direct selling. Hands-on activities are included to demonstrate setting up pages on Facebook and using Twitter.
This document contains a summary of key findings from a study on the types of Facebook marketing campaigns that are most effective at driving earned media. The study found that while campaigns like coupons and giveaways attract the most entries, campaigns that encourage sharing opinions and preferences, like quizzes and polls, generate the most earned media through sharing. Tips for campaigns that drive sharing include emphasizing user personality, considering the user perspective, incentivizing sharing, using appropriate metrics, and varying campaign types. The document also provides a brief overview of some recent Facebook news articles.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. The year that was 2004
• John Howard beats Mark Latham to be re-elected as Prime Minister
• George W Bush wins his second term as President in a landslide victory
• Roger Federer becomes world #1 for the first time
• Athens hosts the Summer Olympic Games
• The Indonesian tsunami kills over 200,000 people across Asia
• Port Adelaide wins its first Premiership
• Boston Red Sox end the Curse of the Bambino and win the World Series
• Facebook is founded at Stanford University
3. 1.3 billion
312 million
1.2 billion
800 million
Source: Facebook
4. 1 in every 9 people in the world
has a Facebook account
5. During this 45 minute presentation …
… on Facebook …
• 2,250,000 links will be shared;
• 3,339,000 events invites will be sent out;
• 3,570,750 wall posts will be made;
• 4,164,750 status updates will be posted;
• 4,437,000 friend invites will be accepted;
• 6,111,000 photos will be uploaded; and
• 22,968,000 comments will be posted.
6. Australia on Facebook
• 10,659,580 Australian’s with Facebook accounts
• 50.13% of the total population
• 62.58% of regular Australian internet users
• Only 0.15% lower penetration than the US
Source: Socialbakers.com
17. Brands Aussies are passionate about
Total Australian brands on Facebook. Number of Facebook Likes on Page
1 1,277,675
2 1,137,485
3 907,723
4 634,223
5 594,802
Source: Socialbakers.com
29. Hot Spots in Social Recruiting
•Facebook; Twitter; LinkedIn
•Mobile Recruiting; mobile optimised websites
•Blogging; candidate relationship development
•Talent Pool Development
32. Case Study: IT Sector
• Reactive recruitment not working, too
expensive: job boards, recruiters
• Requirement: a significant no. of new hires
• Technical; phone based, call centre
• Single source solution: Facebook Page
33.
34. Case Study: IT Sector – Campaign Outcome
• 4 week initial campaign, which was completed in 2 weeks
• Significant volume of applications and a high %age of new hires
• Feedback from existing staff: positive impact on culture
• New pool of prospective talent willing to engage
• Reduced cost-per-hire
35. Internet browsing via mobile booms
52%
2010
29%
2009 34
Source Nielsen Australia Online
www.twosocial.com
36. 19% of online Australian households
predicted to own an Apple iPad by
December 2012
Source Nielsen Australia Online
www.twosocial.com
37. Business use of Facebook
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services