これから求められる自社メディアの最適化・効果分析について

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The document discusses analytics and optimization group (AOG), which was established in 2006. It focuses on being data-oriented and using a plan-do-check-act (PDCA) cycle to achieve key success factors (KSFs) and key performance indicators (KPIs) related to goals. AOG measures factors like click-through rate and page views from platforms like Google and Omniture to monitor conversion rates and other important metrics.

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2011.6.24.

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AOG

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AOG

Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved !
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AOG

KSF
KGI KPI

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AOG

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Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved !
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Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved !
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Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved !
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PDCA

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Attention Acquisition Search Consideration Decision

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Attention Acquisition Search Consideration Decision

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Social

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scenario
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goal
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measurement
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indicator
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practice
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✓KGI

✓ KSF ✓ KSF ✓KSF

✓ KPI ✓ KPI ✓KPI

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Role & Goal

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Google
Omniture CVR
PDCA
CTR

PV
KPI

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The 3Q12 Global TPI Index, which measures commercial outsourcing contracts with an annual contract value (ACV) of $5 million or more, totaled $4.8 billion, the second-highest third-quarter total on record but a decline of 6 percent from the third quarter of 2011 and 10 percent from the second quarter of 2012. Excluding the Atos-Siemens mega-deal awarded a year ago, third-quarter ACV would have been up 18 percent year-over-year. Through the first three quarters of 2012, ACV has grown 3 percent to $14.8 billion, led by the ongoing surge of outsourcing activity and contract values in Asia Pacific, a continued climb in the value of contracts for business process outsourcing (BPO) globally, and an increase in large contract activity, especially in emerging markets. The number of mega-relationships, defined as contracts with an ACV of $100 million or more, is up 100 percent year-to-date and has already exceeding the full-year total from 2011.

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