オムニチャネルとは - 顧客体験からすべてが始まる -
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The document discusses how digital is the future and mentions apps and customer experience organizational reform. It appears to be about transitioning to digital and reforming an organization to focus on customer experience through apps and digital means.
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Enterprise Solution development, Internet of Things (IoT), Artificial Intelligence (AI), Big Data Machine Learning & Enterprise Mobility.
Our Technology-headed brains are always taking up the challenges of serving various domains with perennially emerging technologies such as Internet of Things (IoT), Artificial Intelligence (AI), Big Data Analytics, Machine Learning, AR/VR, enterprise mobility and much more that can enable their digital transformation to become more competitive in shaping the revitalized ecosystem of their choice. The industries we cater to are..
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What product made today isn't a system? As products get "smarter" and combine hardware and software, building them right becomes a matter of managing complexity. Products have more requirements, and companies have globally distributed teams and more products in their portfolios. When a single product has thousands of requirements and interdependencies, the process of defining, engineering and managing them grows exponentially more complicated. In this infographic, leading technology analysts' crunch the numbers to explain why embedded systems engineers must adopt modern requirements management or get left behind.
”FaceBookと企業サイト" netyear seminar 20101008
ネットイヤーグループ・セミナー
2010年10月08日（金）
ソーシャルCRMを何から始める？Facebookはどう活用すべき？
http://www.netyear.net/news/event_seminar/20101008s.html
第2部 講演
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ネットイヤーグループ株式会社
プランニンググループ 坂本 貴史
「ソーシャルメディアがもたらす変化と企業戦略 ～ビジネスチャンスを活かす組織づくり～」
ネットイヤーグループ株式会社 代表取締役社長兼CEO 石黒 不二代
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最新版はこちらにあります。
http://www.slideshare.net/smashmedia/ver-20-49646596
このバージョンは「ソーシャル×カスタマーサービス・サミット（2012.7.27）」での講演スライド。ちょっと短めに編集したバージョン。
音声を追加しました。途中で音が割れたりしていて聞きづらい点もあるかと思いますがご容赦ください。
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Hinemosは、システム運用管理で要求される各種機能を備えた、「統合運用管理ソフトウェア」です。
本資料は、2015/6/2(火)に、AWS Summit Tokyo 2015
「Enterprise Advance」セッション
「クラウドを活用したオムニチャネル基盤と、それを支えるAWS運用ノウハウの伝授」の後半で発表しました、
「AWSを使ったシステム運用ノウハウ」の、発表資料となります。
AWS監視ソフトウェアの決定版 Hinemosが実現するAWS統合監視の全て
Hinemosは、システム運用管理で要求される各種機能を備えた、「統合運用管理ソフトウェア」です。
本資料は、2014/12/12(土)に開催されました
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今、顧客体験を向上させるために取り組むべきこと ～Experience Business時代を迎えて～
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grow Digital ～ビジネスの未来をデジタルで～
「顧客のソーシャル化に企業は追いついているのか？～企業内のソーシャルビジネスプラットフォームの実現へ～」より
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最新版はこちらにあります。
http://www.slideshare.net/smashmedia/ver-20-49646596
このバージョンは「ソーシャル×カスタマーサービス・サミット（2012.7.27）」での講演スライド。ちょっと短めに編集したバージョン。
音声を追加しました。途中で音が割れたりしていて聞きづらい点もあるかと思いますがご容赦ください。
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https://eventdots.jp/event/597518
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.The What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverSEO as the Backbone of Digital Marketing
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
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10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly NathanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideasSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsMay 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
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