10月8日に行われた、大元隆志氏主催の勉強会で使用した資料です。「Facebook」のススメよりやや事例よりの作りになっています。 間違いのご指摘やお問い合わせは okamura@looops.net (「o」は3つ)、または@okamuranaoto(Twitter)までお願い致します。

1. Facebook
[okamura@looops.net]
TEL:03-6438-0311
FAX:03-6438-0920

2. Social Media

4. ※18
•
➡
➡ Creators Collectors
29 42
➡
➡ Collectors
Japanese Social Media Technographics Revealed

5. 2
2010 2009
Social Networks
Online Games
E-mail
Portals
Instant Messaging
Videos/Movies
Search
Software Manufactures
Multi-Category Entertainment
Classifieds/Auctions
0 7.5 15 22.5 30
source :The Nielsen Company
2009 43%

6. BP

7. DYMP 2010

8. Facebook

9. Facebook
• SNS
5 1000
• 3.8 (Inside Facebook)
6 10 1 5000
• 2009 8 400
9 10
• Facebook 1 2000
Facebook Facebook

10. Facebook
2010
3,834,792 93,584 2% 828,930 22%
1,013,779 17,607 2% 110,948 11%
813,319 162,104 20% 475,121 58%
550,924 68,189 12% 195,042 30%
344,124 149,054 43% 266,224 77%
212,336 11,698 6% 63,240 30%
41,632 3,925 9% 10,055 24%
34,700 11,596 33% 21,272 61%
6,845,609 517,760 8% 1,970,837 29%
Internet World Stats 2010.8
3

11. • 2008 2010
Javier Olivan
• 140 450 UV 2010 9
2009 5 33 1 4
• 2010 6 10
PR
3 5 SNS

12. Twitter
4 1
Face You Ustrea
Twitter mixi blog
book Tube m
315 79 141 128 223 79
49% 42% 41% 37% 50% 32%
41% 34% 36% 37% 43% 25%
31% 20% 20% 15% 23% 23%
27% 18% 31% 24% 34% 25%
23% 15% 19% 26% 26% 23%
17% 17% 15% 15% 18% 18%
8% 13% 9% 8% 12% 10%
1% 1% 0% 0% 0% 0%
NTT
Twitter 315

14. Facebook

15. • ROI
6%
➡
84
➡ 68
26%
➡
68
➡ 57
➡ 68%
43
King Fish Media

16. FB
$136
•$71.84
•28%
•41%
Syncapse 20 4000
6
THE VALUE OF A FACEBOOK FAN www.syncapse.com 2010.6

17. Social Plugins
• 2008
Facebook Connect
• Like
8
• Like
• 4 21 1 5 5 11 10
• Washington Post 54,470 Facebook 290%
ABC News 47,998 290%
• IMDB 179,477 3 350,000Like

18. SocialPlugins
◆ ◆Facebook
Facebook
Like
◆
WEB Facebook
Facebook

20. Coca-Cola
Youtube
Dusty Michael
2

21. • 4 R
• Review: 5000
• Respond:
• Record:
• Redirect:
•
•
•
• ( )
•
:AMN http://blog.tokuriki.com/2010/05/4.html

22. LEVI STRAUSS & CO
( )
Levis New Friends Store Social Shopping Site
http://www.youtube.com/watch?v=23KLU2hnB0s
4 UU 45
Facebook 15.83% 1

23. FRIENDS STORE Levi’s
Like
Facebook
9
Facebook
Facebook Social Plugins
Ajax
JavaScript API

24. • DB

•
 90%
• Facebook
 Facebook
•
 Facebook

25. Facebook Levi’s
10 25
Facebook

26. • 140

•
 RSS Twitter Youtube

•

 Facebook
 Facebook FacebookAd

27. Sunkist
Facebook

28. Vitamin Water
URL
Facebook
Connect

29. Victoria’s Secret Pink

30. Facebook Ads

31. →
↑

32. •
•

33. Google V.S. Facebook
Google AdWords Facebook Ad
•
•
•
•
•
•
• •
• •
•
•
Google Facebook

34. Social Media
Social
WEB Media
Cost per Clicks Cost per fan
Revenue per click Revenue per fan
CTR
CVR cross-channel
distribution
WOMMA

35. •
•
• SEM
SMM

36. Tips
•
• CTR 1
• Facebook
• Facebook
•

37. Facebook Credit

38. FB (β )
2010 10 β
%
Facebook
MOL Global

39. Facebook Groups

40. •
• Group
• Group Wiki("Docs" )
• Graph API for Groups

42. •
•
•
•
•
• 14
•
•

43. •
•
•
•

44. •API
•
※
•
16

46. Social Plugins
• Activity Feed
Facebook
Facebook Like
• Recommendation
Facebook

47. Social Plugins
• Login with Faces
※XFBML JavaScriptSDK
• Facepile
Login with Faces

48. Social Plugins
• Comments
• Live Stream
Ustream

49. @okamuranaoto
okamura@looops.net “o” 3

50. • Web
• In the looop
http://blogs.itmedia.co.jp/saito/
• Famecount
http://www.famecount.com/
• Facebackers
http://www.facebakers.com/
• SlideShare
• Facebook Marketing(Jason Cormier)
http://www.slideshare.net/jcormier/facebook-marketing-4629751
• Facebook for Business BIN2010(Chad Richards)
http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461
• Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of
Mouth Marketing Association)
http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck?
src=related_normal&rel=5034461
• Image
• MorgueFile
http://www.morguefile.com/
• Dreamstime
http://www.dreamstime.com/free-photos