What makes mobile apps addictive?
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What makes apps like Candy Crush, Tinder, and Amazon so addictive to use? And how can you apply similar techniques in your own app to improve customer engagement and retention? This presentation dives into the wacky world of app addiction and provides and overview of BJ Fogg's behavioral model for designing persuasive technology. Learn how you too can apply similar techniques to make your customers truly addicted to your product!
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What makes mobile apps addictive?
- 2. 150 The number of times a person checks their phone every day. NY Times: Hooked on Our Smartphones, January, 9th 2017
- 3. What is addictive behavior?
- 5. Behavior = Motivation Ability Trigger at same time Fogg’s Behavior Model
- 6. Triggers succeed here Triggers fail here action line Ability Motivation High Motivation Low Motivation Hard to do Easy to do Fogg’s Behavior Model
- 7. B=MAT MOTIVATION Sensation | Acceptance | Belonging
- 9. Hope Fear&
- 12. Elements of Simplicity Time Money Physical Effort Social Deviance Non-Routine Brain Cycles
- 14. Triggers succeed here Triggers fail here action line Ability Motivation High Motivation Low Motivation Hard to do Easy to do
- 18. Music recommendation Advertisement for a sale Stop sign Pre-populated form Signal Facilitator Facilitator Spark Spark Growling Stomach Signal Motivational video Let’s identify some triggers
- 19. Motivation Sensation Anticipation Social Acceptance Ability Money Time Physical Effort Brain Cycles Social Deviance Non-Routine Triggers Spark Facilitator Signal B=MAT