The document outlines the importance of Facebook for small businesses, emphasizing the platform's ability to connect with customers and showcase their offerings. It provides practical tips for branding Facebook pages, creating effective posts, and boosting posts for greater reach and engagement. Additionally, it includes contact information for local partnership resources to assist small businesses.

1. Facebook for
Small Businesses
Downtown Partnership
Livingston County

2. Why is Facebook important?
● Connect quickly to customers
● Respond to personal messages & inquiries
● People can “see” your business before they go there
● Boosting posts can show off specials
● More than 1 billion users are on Facebook
○ It’s the new business website

3. Brand Your Facebook Page
● Profile picture should be logo
○ Picture of storefront
○ Edit the thumbnail
● Cover photo more changeable
○ Use color scheme similar to logo
○ Consistent fonts
○ Hashtag repetition
● Post consistently
● Use Canva.com

5. Design Cover Photos
Add in photos, elements, text, and backgrounds
● Upload downloaded photos from Google
● Explore fonts
● Don’t pay for anything

6. Golden Post
● The perfect Facebook post
● One picture that is clear, straightforward
● Two to three lines of text about/related to the picture
● Two hashtags
○ One general
○ One specific
● Best time to post
○ Weekdays 1-4PM and 7-7:30PM
○ Before and after 8AM/PM

7. Boosting Posts
What is it? When you put money behind a post to reach more people
When should you boost? Important events - New specials - Interesting Facts -
Holidays
How much? Between $5 and $20 depending on content
Why should you boost? Every little bit helps when reaching customers, it’s going
to reach people who will be interested

9. Find Your Audience

10. Budget Yourself

11. Track Your Success

14. Find New “Likes”
● Boosted posts will reach new people on Facebook
● When they like a post, get them to like your page
● Draw in more viewers as you boost
● The more likes on the page, the more people engaged

16. Livingston County Development
Downtown Partnership
585-243-7124
Molly Downey
Main Street Manager
mainst.manager@gmail.com
Louise Wadsworth
Downtown Coordinator
wadsworth@livingstoncountydevelopment.com
Questions?