Intel is considering ways to improve their social media presence, search engine optimization (SEO), online advertising, inbound marketing, and mobile apps. For social media, they aim to establish stronger fan relationships and regular online activities. For SEO, they plan to focus more attention and spend $2,500-5,000 per month. A new type of micro movie advertisement is proposed. For inbound marketing, they could create technical blog posts. Finally, consolidating existing apps into a single, easy to use mobile app is suggested.

1. Better Intel
build a better customer experience

2. • Social Media
• Facebook
38 million fans on Facebook
$2,500-$5,000 per month.
• Twitter
4.84 million fans on Twitter
$2,000-$4,000 per month
• Weibo
98 million fans on Weibo
$6000 per month

3. • What should we do？• timely participation in fan interaction (non-official language)
Now：Answer some product related question with official language.
Future：Establish fan friendships, and expansion of brand loyal fan circles.
• launch social media activity regularly to make surethe fan will
keep follow us.
Now：Near no online activity.
Future: e.g. Monthly lottery online for some products or customer services.
• strengthen the use of Weibo
Now：Simply move the content from Facebook and twitter, then translate
into Chinese.
Future：Finish information localization. Make Chinese people feel Intel is focus on this
huge market.
KPI: Each platform should own at least 1/5 of
the totally number of followers click per week

4. • Website
• Technical homepage.
https://www.intel.com/content/www/us/en/homepage.html
The homepage has the link to the social media and support various languages. Typesetting according to the
importance of the event. Customers can view all the products and recently events from the homepage.
• SEO (Searching Engine optimization)
Searching engine like Google can goes to the related website by searching the “Intel” and “Core” series.
However, the words related to the category like “computer”, “Memory & Storage” and “Chipsets”, cannot find
the link to Intel related web in the first 5 pages.

5. • What should we do？
• pay more attention about SEO
Nowadays, internet has become the most useable and normal way to find people’s demand by the
searching engine. It is very important to let the Intel be shown under the search of key words in
searching engine. Moreover, not only be shown by google, but also other searching engine.
Customers will not be interrupt and receive the brand promotion.
The researches show that most us company pay $500-$10000 for SEO. The majority of businesses
are spending less than $5,000 per month on SEO in the US based on this survey. Forty percent of
these people are spending less than $1,000. Those paying less than $500 per month are probably
local businesses. Thus, the budget of SEO will be $2500-$5000.
KPI: when we use the searching engine to search some keywords that Intel choose to
represent themselves, we can see one of Intel pages in 10 results of the first page of
search engine.

6. • Online advertising
• YouTube
Intel post their advertising to YouTube for view and share. All of them are traditional ads. Some of them are the interview to promote
the company culture.
https://www.youtube.com/watch?v=f-Bj5zX88_Y
https://www.youtube.com/watch?v=wFi5SkhUjR8
• Related web with game match
Last year, Intel held the Intel Extreme Master. There is a link in IEM
homepage about what kind of product the players use from Intel.
In this way, they attract the attention form people who crazy about
the game and promote their brand.

7. • What should we do？
• New type of ad: Micro Movie
People always would like to be tell story than see a 30s ad. It is a good way to catch the online
market. Make the ad become an interesting and attractive micro movie. The original fans will be
happy to see it and the ad will also reach to the potential customers effectively. We can use the
social media and video site to promote our ad.
Budget: preparation costs($1200), casting staff emoluments($7000), production costs($8000), post-
production($3400) and advertising platform fee(Social media cost).
KPI : The micro movie should be forwarding or watch at
least 1/5 of the YouTube channel and social media
followers as the KPI.

8. • Inbound
• Persona
Name: Alex Jackson
Background: Account Manager of the bank. Married with 2 kids (10 and 15).
Work for the bank for 5 years.
Demographics: Male, aged 35-45, income $60 thousands per year.
Identifiers: very thoughtful and not easy to decide. Love his family members so much.
Goals: choose a computer for both his own business use and family entertainment use.
Challenges: cannot decide what brand to buy and how much price should be chosen.
How we help: offer him a deep impression of the Intel in the Computer categories. And use some examples
about the best suitable price for him and many people share the same problems like him already choose the
price we suggest with the reasons.
Common objections: suddenly difficult to choose the higher price with the better performance or the small and
not important shortcomings with a lower price.
Real quotes: “What about this one, I see it cheaper $300 with some function that I think I don’t need”

9. What should we do？
• Build the professional blog.
Building the blog like “10 configurations for the computer” or “10 most important part of combine a
computer” to attract this kind of customer’s attention.
e.g.
• Budget
The research about such blog is about $150 per blog. It is good to make sure we will
have outstanding blogs once a week, so the budget is $600 per month.
KPI： At least 20 billion click per blog.

10. • Mobile
• Apps
Intel have too many APPs for different usage. It is so confused for consumers to download.
• What should we do？
Launching a new APP that contain nearly all the features the old APPs have. In other words, integrate all features
together and make a new one. The targets will be the retailers and costumer who are willing to use mobile to
finish the deal. Thus, the APP must be concise and easy to use. The APP can make order online, can view all the
products, can located the retail shop around, can do service for the customer and offer physical devices and
Retail Sales Person (RSP) training to the retailers.
BUDGET： To
develop an
APP is about
$3500
KPI： If
the APP
goes to
the app
store, we
need at
least 70%
of 5 stars
comment.