This is a real estate listing presentation that drives home our clients’ USP built around our core focus of talking to buyers and sellers immediately. Agents need to quit chasing prospects, battling voicemail and talk with people. As an agent, if you’re not talking with people you’re failing. The most successful agents are talking with people all day, every day. The key is talking to the right people, at the right time, in the right way. Proquest Technologies goes beyond lead generation to delivering perfectly-timed live conversations with buyers and sellers. While the rest of the industry focuses on capturing more lead data, our clients are having quality conversations! The best part is their lead conversion rates are skyrocketing! To learn more go to www.ConversationsFirst.com

1. THE BIG QUESTION
Every Home Seller Should
Be Asking…
Clayton Williams
Home Seller’s Advocate
Proquest Technologies, Inc
800.959.3959
Prepared for
Bob and Mary Jones
677 Oak Trail

2. “How Are You Going to Sell My
Home for the Most Money?”

3. “…in the Least Amount of Time?”

4. “…with the Fewest Frustrations?”

5. What Most
Agents Will
Tell You…

6. 6
We’ll put a sign in the yard…
Pretty much the
same for the last
40-50 years…

7. 7
We’ll put your home on the MLS…
Another common
everyday tool any
agent can use…

8. 8
And we do LOTS of Internet
marketing…
More of the same
things everyone
else does…

9. 9
All things a trained chimp could do…
It’s minimum
wage stuff!

10. “But It’s Massive Exposure
and 94% of All Real Estate
Searches Start Online!”

11. Really?
The Bigger Question is…

12. WHO CARES?

13. Do you care where
they start?

14. Or where they…
FINISH?

15. 15
Isn’t It All About Where They Finish
…With Them Buying YOUR Home?
“Internet Mania”
has agents missing
the obvious.

16. The More Important Question:
Who Is The “Most Likely” Prospect
to Buy YOUR Home?

17. 17
Who Is Our Ideal Target?
…And How Do We
Attract Them?

18. Do you care about the 1,000s
of buyers who DON’T want to
live in your area?

19. 19
With the Internet You’re Focusing
on the 1,000’s “Out There”
It’s an endless
sea of NOISE!

20. 20
Or Is It Better to Focus on Those
People Who Love…this Area?
There are
buyers looking
for a home in your
area RIGHT NOW!

21. The Answer Seems Fairly
Obvious…Doesn’t It?

22. So Where Do We Find Those
Home Buyers Interested in Buying
in YOUR Neighborhood?

23. On The Internet?
(Yes and No)

24. Yes, I’m Going to Market Your
Home on the Internet, But That’s
Not My Main Focus…

25. On The Internet Your Home is
Competing with 1,000’s Upon
1,000’s of Homes!

26. 26
Exposure on the Internet is like
finding a needle in a hay stack…
…or having a
conversation at a
rock concert!

27. NOW INTRODUCING:
The Most Important Home
Buyer in YOUR World!

28. 28
Home Buyers in Their Cars Driving
Through YOUR Neighborhood…
Serious buyers get
in their cars and
drive through your
neighborhood!

29. The Best Part?

30. In That Moment When
They Drive Up…

31. There is
NO COMPETITION!

32. Our Tiny
Window of
Opportunity
In fact, this tiny
window may be your
only chance!
If they drive off, and no
one talks to them, they
are gone, back into the
Internet noise…

33. 33
Technology, the Internet and
“Lead Capture” are NOT Enough!
We Need to TALK
With These Buyers
Immediately!

34. Why Am I So Intensely
Focused on Talking to Them
RIGHT NOW?

35. It’s Perfect Timing! They’ve Got
Questions and They’re Ready
To Have Them Answered.

36. My Chances of Getting
Them Excited About Your Home
Increase by at Least 10X!

37. It’s All About Talking to Them
Immediately and Getting Them
Excited About YOUR Home!

38. 38
If We Don’t Talk to Them Right Away,
It’s Back to the Internet Noise…
Good luck talking
to them once they
drive away!

39. Again What
Most Agents
Will Do…

40. 40
Sign, MLS and “Internet Mania”…
Blah, blah, blah…

41. 41
It’s what everyone else is doing…
Following the
follower, with very
few independent
thinkers…

42. However, a few agents do at
least try, but they typically make
two crucial mistakes…

43. Mistake #1 – They Chase Technology
Thinking It’s The Key…
43
Technology is NOT
what gets people
to respond…

44. 44
Mistake #2 – They Think It’s “All
About Lead Generation!”
They’ll say, “I’m
capturing tons of
leads!”

45. Wonderful!

46. Let’s Call ALL Your “Leads” Right
Now and See How Many of Them
Answer Their Phones!

47. Here are the facts…

48. 48
Pew Research Telemarketing Study
Outbound Call Results
Call data was compiled by the
American Association for Public
Opinion Research with data
gathered by Pew Research.
77%
Voicemail or Hang
Up
Left voicemail or call
terminated in less than
30 seconds
9%
Viable Conversations
Calls with a duration of
longer than 30 seconds
14%
No Answer
After seven rings call
Data Collection Group attempt was abandon

49. That means less than 1 in 11
“Leads” They Call Will Result in
an Actual Conversation! Or...

50. 91% of their time, energy and
sales resources are…

51. completely wasted…
NOT talking with prospects!

52. I Use a Different Approach
…It’s a Very Unique Sales and
Marketing Psychology!

53. 53
When a Buyer Drives Up in
Front of YOUR Home…
They’re thinking,
“That’s a really
nice home!”

54. 54
Now What’s the Next Question
They Are Always Thinking?
“What’s the
price?”

55. Here’s Where Every Other
Agent…Blows It!

56. They do what everyone else does!

57. They waste all their ammunition…

58. They give out all the information…

59. …and they rarely TALK to anyone!

60. 60
I actually TALK with 80%-90% of the
buyers driving by YOUR home!
While they’re in
their car, in front
of your home!

61. Not later…while they’re having
dinner with their family!

62. 62
Here’s the psychology I use during
this tiny window of opportunity…
While they’re
thinking, “What’s
the price?”

63. 63
I ramp up curiosity…and I don’t
make them think because…
All I want is a
RESPONSE!

64. 64
Then I give them the fastest, simplest,
easiest path to satisfaction…
I help them
answer the“Big
Question”

65. Now I’ll Show You Exactly
How I Do It, But First I Want
to Warn You…

66. Some Agents Will Say
the Approach I Use Is
“Old and Outdated!”

67. Which is kind of funny!
Because…

68. My Technology Is Actually
Far More Advanced Than What
Other Agents Use!

69. 69
It’s the same technology Apple uses
with Siri and the iPhone…
It’s called
ASR technology!

70. However…Old vs. New
Technology is NOT What’s
Important Here!

71. 71
What’s most important is TALKING
to interested buyers and…
Getting Them
Excited About
YOUR Home!

72. And While Others Make
Silly Comments...

73. I’ll be TALKING with the most
important home buyers
in YOUR world…

74. Let Me Show You
How It Works!

75. 75
Imagine you’re driving up in front
of YOUR home and see this…
Anytime 24 Hours!
1-800-959-6550
Ext. 8900

76. You grab a brochure
out of the box…

77. 77
It immediately focuses your attention
on “Recorded Info” and “Price”…
Buyers don’t have
to think…they just
RESPOND!

78. 78
Grab Your Phone, Call This
Number and I’ll Show You…
Anytime 24 Hours!
1-800-959-6550
Ext. 8901

79. Are You a Real Estate
Agent Reading this Listing
Presentation? If so…

80. Call 1-800-959-6550 x8901
It’s a Short Recorded Message

81. Now Imagine YOU Just Spoke
to Your Sellers this Way and It’s
Back to Your Presentation!

82. Isn’t That Amazing?

83. 83
Now I’m in a live conversation with an
interested buyer 80%-90% of the time!
It’s quick, easy
and I’m TALKING
with them!

84. 84
The Best Part is I’m Talking with 5-10X
More Buyers Than Other Agents…
Here’s My System
Call Report!

85. But…
“What If You Can’t Answer?”

86. 86
I do capture their phone number
and can call them back...
But my focus is
talking to them live
most of the time!

87. But…
“What About the Internet and
Other Mobile Technology?”

88. This is where agents
focused on technology
continue to FAIL!

89. They Miss The Point!
If We’re Not Talking to People
...We’ve Got NOTHING!

90. 90
So While Others Chase the Internet,
Technology and Lead Generation...
I’m talking to 5-10
times more buyers!
Plus…

91. 91
I'm TALKING with the absolute best
buyer prospects in YOUR world!
Getting Them
Excited About
YOUR Home!

92. So Let Me Ask You…

93. Who do YOU think will
do a better job of…

94. Selling your home for
the most money?

95. ...in the least time?

96. ...with the fewest frustrations?

97. What do you say we go
ahead and get your home
listed and sold?

98. If You’re an Agent and Would
Like to Learn More Call Us at
1-800-959-3959