Uploaded byProquest Technologies
Real Estate Listing Presentation
The document outlines a unique selling approach for home sellers that emphasizes direct engagement with potential buyers driving through the neighborhood, rather than relying solely on traditional marketing methods like MLS listings and internet exposure. It argues that immediate communication with interested buyers significantly increases the chances of selling a home at a higher price and with fewer frustrations. The author claims to utilize advanced technology to facilitate this interaction, enabling them to connect with buyers 5 to 10 times more effectively than typical agents.
Real Estate Listing Presentation
- 1. THE BIG QUESTION Every Home Seller Should Be Asking… Clayton Williams Home Seller’s Advocate Proquest Technologies, Inc 800.959.3959 Prepared for Bob and Mary Jones 677 Oak Trail
- 2. “How Are YouGoing to Sell My Home for the Most Money?”
- 3. “…in the LeastAmount of Time?”
- 4. “…with the FewestFrustrations?”
- 5. What Most AgentsWill Tell You…
- 6. 6 We’ll puta sign in the yard… Pretty much the same for the last 40-50 years…
- 7. 7 We’ll putyour home on the MLS… Another common everyday tool any agent can use…
- 8. 8 And wedo LOTS of Internet marketing… More of the same things everyone else does…
- 9. 9 All thingsa trained chimp could do… It’s minimum wage stuff!
- 10. “But It’s MassiveExposure and 94% of All Real Estate Searches Start Online!”
- 11. Really? The BiggerQuestion is…
- 12.
- 13. Do you carewhere they start?
- 14. Or where they… FINISH?
- 15. 15 Isn’t ItAll About Where They Finish …With Them Buying YOUR Home? “Internet Mania” has agents missing the obvious.
- 16. The More ImportantQuestion: Who Is The “Most Likely” Prospect to Buy YOUR Home?
- 17. 17 Who IsOur Ideal Target? …And How Do We Attract Them?
- 18. Do you careabout the 1,000s of buyers who DON’T want to live in your area?
- 19. 19 With theInternet You’re Focusing on the 1,000’s “Out There” It’s an endless sea of NOISE!
- 20. 20 Or IsIt Better to Focus on Those People Who Love…this Area? There are buyers looking for a home in your area RIGHT NOW!
- 21. The Answer SeemsFairly Obvious…Doesn’t It?
- 22. So Where DoWe Find Those Home Buyers Interested in Buying in YOUR Neighborhood?
- 23. On The Internet? (Yes and No)
- 24. Yes, I’m Goingto Market Your Home on the Internet, But That’s Not My Main Focus…
- 25. On The InternetYour Home is Competing with 1,000’s Upon 1,000’s of Homes!
- 26. 26 Exposure onthe Internet is like finding a needle in a hay stack… …or having a conversation at a rock concert!
- 27. NOW INTRODUCING: TheMost Important Home Buyer in YOUR World!
- 28. 28 Home Buyersin Their Cars Driving Through YOUR Neighborhood… Serious buyers get in their cars and drive through your neighborhood!
- 29.
- 30. In That MomentWhen They Drive Up…
- 31. There is NOCOMPETITION!
- 32. Our Tiny Windowof Opportunity In fact, this tiny window may be your only chance! If they drive off, and no one talks to them, they are gone, back into the Internet noise…
- 33. 33 Technology, theInternet and “Lead Capture” are NOT Enough! We Need to TALK With These Buyers Immediately!
- 34. Why Am ISo Intensely Focused on Talking to Them RIGHT NOW?
- 35. It’s Perfect Timing!They’ve Got Questions and They’re Ready To Have Them Answered.
- 36. My Chances ofGetting Them Excited About Your Home Increase by at Least 10X!
- 37. It’s All AboutTalking to Them Immediately and Getting Them Excited About YOUR Home!
- 38. 38 If WeDon’t Talk to Them Right Away, It’s Back to the Internet Noise… Good luck talking to them once they drive away!
- 39. Again What MostAgents Will Do…
- 40. 40 Sign, MLSand “Internet Mania”… Blah, blah, blah…
- 41. 41 It’s whateveryone else is doing… Following the follower, with very few independent thinkers…
- 42. However, a fewagents do at least try, but they typically make two crucial mistakes…
- 43. Mistake #1 –They Chase Technology Thinking It’s The Key… 43 Technology is NOT what gets people to respond…
- 44. 44 Mistake #2– They Think It’s “All About Lead Generation!” They’ll say, “I’m capturing tons of leads!”
- 45.
- 46. Let’s Call ALLYour “Leads” Right Now and See How Many of Them Answer Their Phones!
- 47. Here are thefacts…
- 48. 48 Pew ResearchTelemarketing Study Outbound Call Results Call data was compiled by the American Association for Public Opinion Research with data gathered by Pew Research. 77% Voicemail or Hang Up Left voicemail or call terminated in less than 30 seconds 9% Viable Conversations Calls with a duration of longer than 30 seconds 14% No Answer After seven rings call Data Collection Group attempt was abandon
- 49. That means lessthan 1 in 11 “Leads” They Call Will Result in an Actual Conversation! Or...
- 50. 91% of theirtime, energy and sales resources are…
- 51. completely wasted… NOTtalking with prospects!
- 52. I Use aDifferent Approach …It’s a Very Unique Sales and Marketing Psychology!
- 53. 53 When aBuyer Drives Up in Front of YOUR Home… They’re thinking, “That’s a really nice home!”
- 54. 54 Now What’sthe Next Question They Are Always Thinking? “What’s the price?”
- 55. Here’s Where EveryOther Agent…Blows It!
- 56. They do whateveryone else does!
- 57. They waste alltheir ammunition…
- 58. They give outall the information…
- 59. …and they rarelyTALK to anyone!
- 60. 60 I actuallyTALK with 80%-90% of the buyers driving by YOUR home! While they’re in their car, in front of your home!
- 61. Not later…while they’rehaving dinner with their family!
- 62. 62 Here’s thepsychology I use during this tiny window of opportunity… While they’re thinking, “What’s the price?”
- 63. 63 I rampup curiosity…and I don’t make them think because… All I want is a RESPONSE!
- 64. 64 Then Igive them the fastest, simplest, easiest path to satisfaction… I help them answer the“Big Question”
- 65. Now I’ll ShowYou Exactly How I Do It, But First I Want to Warn You…
- 66. Some Agents WillSay the Approach I Use Is “Old and Outdated!”
- 67. Which is kindof funny! Because…
- 68. My Technology IsActually Far More Advanced Than What Other Agents Use!
- 69. 69 It’s thesame technology Apple uses with Siri and the iPhone… It’s called ASR technology!
- 70. However…Old vs. New Technology is NOT What’s Important Here!
- 71. 71 What’s mostimportant is TALKING to interested buyers and… Getting Them Excited About YOUR Home!
- 72. And While OthersMake Silly Comments...
- 73. I’ll be TALKINGwith the most important home buyers in YOUR world…
- 74. Let Me ShowYou How It Works!
- 75. 75 Imagine you’redriving up in front of YOUR home and see this… Anytime 24 Hours! 1-800-959-6550 Ext. 8900
- 76. You grab abrochure out of the box…
- 77. 77 It immediatelyfocuses your attention on “Recorded Info” and “Price”… Buyers don’t have to think…they just RESPOND!
- 78. 78 Grab YourPhone, Call This Number and I’ll Show You… Anytime 24 Hours! 1-800-959-6550 Ext. 8901
- 79. Are You aReal Estate Agent Reading this Listing Presentation? If so…
- 80. Call 1-800-959-6550 x8901 It’s a Short Recorded Message
- 81. Now Imagine YOUJust Spoke to Your Sellers this Way and It’s Back to Your Presentation!
- 82.
- 83. 83 Now I’min a live conversation with an interested buyer 80%-90% of the time! It’s quick, easy and I’m TALKING with them!
- 84. 84 The BestPart is I’m Talking with 5-10X More Buyers Than Other Agents… Here’s My System Call Report!
- 85. But… “What IfYou Can’t Answer?”
- 86. 86 I docapture their phone number and can call them back... But my focus is talking to them live most of the time!
- 87. But… “What Aboutthe Internet and Other Mobile Technology?”
- 88. This is whereagents focused on technology continue to FAIL!
- 89. They Miss ThePoint! If We’re Not Talking to People ...We’ve Got NOTHING!
- 90. 90 So WhileOthers Chase the Internet, Technology and Lead Generation... I’m talking to 5-10 times more buyers! Plus…
- 91. 91 I'm TALKINGwith the absolute best buyer prospects in YOUR world! Getting Them Excited About YOUR Home!
- 92. So Let MeAsk You…
- 93. Who do YOUthink will do a better job of…
- 94. Selling your homefor the most money?
- 95. ...in the leasttime?
- 96. ...with the fewestfrustrations?
- 97. What do yousay we go ahead and get your home listed and sold?
- 98. If You’re anAgent and Would Like to Learn More Call Us at 1-800-959-3959