Take a look at what great email marketing looks like in 2014, from length to copy to video in emails. Presented by emfluence Digital Marketing Evangelist, Jessica Best.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Marketing Automation - Taking your business to the next levelPromptCloud
Marketing automation is a great way to streamline businesses and make you more efficient, giving you time to focus on the work that needs to be done: the face-to-face work, the phone calls, and the stuff that simply cannot be automated.
After all, why would you want to do the manual labor if you don’t have to?
Fortunately, in the past few years, a wide variety of ways & tools have launched that can really speak to the needs of startups, SMEs and larger businesses, giving them what it takes to be successful so they don’t have to worry about all that other stuff.
We will be talking about various ways in which Marketing Automation can help you take your business to next level. We will discuss lots of important tools & services which will help you increase efficiency of your business, save time & much more.
Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
How to Use SEO to Maximize Online Course SalesRebecca Gill
This document provides guidance on using search engine optimization (SEO) strategies to maximize online course sales. It recommends formulating a structured SEO plan that involves extensive research on keywords, competitors, and target audiences. The plan should include writing long-form, optimized content around targeted keyword phrases and regularly promoting content through linking and social sharing to improve search rankings and sales.
This document provides an introduction to paid search advertising. It discusses how paid search allows marketers to target customers during online research, test ads and pages in real time, and drive sales cost-effectively. It recommends determining business goals, researching keywords, writing effective ad copy, choosing relevant landing pages, and setting up accounts properly. It emphasizes the importance of measuring performance with analytics and constantly testing and optimizing campaigns.
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your website’s architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your website’s visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
Take a look at what great email marketing looks like in 2014, from length to copy to video in emails. Presented by emfluence Digital Marketing Evangelist, Jessica Best.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Marketing Automation - Taking your business to the next levelPromptCloud
Marketing automation is a great way to streamline businesses and make you more efficient, giving you time to focus on the work that needs to be done: the face-to-face work, the phone calls, and the stuff that simply cannot be automated.
After all, why would you want to do the manual labor if you don’t have to?
Fortunately, in the past few years, a wide variety of ways & tools have launched that can really speak to the needs of startups, SMEs and larger businesses, giving them what it takes to be successful so they don’t have to worry about all that other stuff.
We will be talking about various ways in which Marketing Automation can help you take your business to next level. We will discuss lots of important tools & services which will help you increase efficiency of your business, save time & much more.
Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
How to Use SEO to Maximize Online Course SalesRebecca Gill
This document provides guidance on using search engine optimization (SEO) strategies to maximize online course sales. It recommends formulating a structured SEO plan that involves extensive research on keywords, competitors, and target audiences. The plan should include writing long-form, optimized content around targeted keyword phrases and regularly promoting content through linking and social sharing to improve search rankings and sales.
This document provides an introduction to paid search advertising. It discusses how paid search allows marketers to target customers during online research, test ads and pages in real time, and drive sales cost-effectively. It recommends determining business goals, researching keywords, writing effective ad copy, choosing relevant landing pages, and setting up accounts properly. It emphasizes the importance of measuring performance with analytics and constantly testing and optimizing campaigns.
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your website’s architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your website’s visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
Google uses both paid and organic search. Paid search (pay-per-click or PPC) allows advertisers to bid on keywords, with ads appearing above or next to organic search results. Advertisers only pay when users click ads. Organic search (search engine optimization or SEO) involves optimizing websites to be found naturally through keyword research, content updates, and link building. SEO takes longer but rankings can last for years. Both require identifying keywords, writing targeted content, and optimizing landing pages.
Optimising pages and writing good copy is an essential part of the SEO process with client sites. However, there can be a bit more to content than a few well-written headings and paragraphs. Here I delve a little deeper..
The document provides information and tips for web designers, including:
- Design sites to be 984px wide or less and use readable fonts no smaller than 12px.
- Flash is bad for SEO but can be used for contained interactive elements. Consider JavaScript or HTML5 alternatives.
- Use content management systems to make updating content easy and encourage frequent updates.
- Research keywords thoroughly to find topics with high search volume but low competition. Implement keywords naturally in page titles, text, and links.
This document summarizes updates to paid search marketing from a presentation given at the SESCHI conference in November 2012. It outlines new developments in mobile marketing, sitelinks for Google and Bing, ad rotation options in Google and Bing, integration of Google Analytics data into AdWords, and new features in Bing Ads like geotargeting and keyword level URLs. The presentation provides an overview of these changes and a checklist for marketers to review in their accounts.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
The document provides guidance on selecting a domain name and social media marketing (SMM) strategy for a blog. It recommends brainstorming keywords, choosing a unique, short, memorable .com domain that avoids copyright issues. It also suggests following the SMILE criteria for domain names - being suggestive, meaningful, imagery, having legs, and being emotional. The document outlines tools for generating domain name ideas and provides tips for registration, web hosting, branding, and integrating social media profiles.
The Future of Mobile SEO - SMX Munich 2015Suzzicks
This presentation is about how advanced mobile SEO tactics for driving rankings and web traffic from Google. It talks about things you need to know for Single Page Web Apps, App SEO, Deep Linking, Google Cards and Google Now, and the future of mobile SEO for predictive search and wearables - The future is about Feeds, Schema, and getting into Universals, Google Card Results and Google Now.
Search engine optimization (SEO) provides the highest return on investment (ROI) across industries through organic traffic from search engines. Some key SEO best practices include optimizing page titles, URLs, meta descriptions and header text by including target keywords. It is also important to naturally include keywords throughout content, use image alt text and calls to action, and link internally between pages. When optimizing a website for an international audience, considerations must be made for cultural differences in colors, dates, currencies, and language.
Search Engine Optimization is critical to your nonprofit’s marketing efforts. When done correctly, search can be your biggest referrer of traffic. In this session, we’re going to cover the various aspects of SEO, local SEO basics, how to increase your search ranking and more. Learn how to optimize your Website, digital ads, content and overall Web presence for SEO.
Creating email campaigns that convert by Courtney Todd Anton Shulke
Courtney Todd
Courtney Todd is Vice President of Marketing for Distribion, Vertical Nerve and MarketingFX, the digital services division of A.H. Belo.
Distribion provides the industry-leading local marketing automation solution. National brands can easily create, control, measure and promote marketing programs that local agents, franchisees, and sales teams can instantly personalize and distribute to their prospects and customers, resulting in highly targeted campaigns with higher performance and expanded reach.
About Webinar
Learn how to write, design and deliver email campaigns that will make it to your reader’s inbox. We will cover all the email essentials and latest tracking methods to maximize engagement and improve success rates.
The document provides tips and resources for conducting keyword research. It lists various keyword research tools and their purposes. It defines different types of keywords and recommends prioritizing keywords by demand and competition levels. It also provides tips for creating a keyword list and choosing a domain name.
This document discusses different types of keywords from SEO and PPC perspectives. There are three main types of keywords from an SEO perspective: informational, navigational, and transactional. From a PPC perspective, keywords can be broad, phrase, or exact match. It also provides tips on how to find keywords for SEO, such as using keyword research tools and analyzing search demand and difficulty.
This document provides best practices for optimizing email campaigns at each step of the customer journey from delivery to conversion. It discusses optimizing delivery rates through proper authentication and IP addresses. It recommends optimizing open rates through personalized subject lines that address pain points and create urgency. For click rates, it suggests responsive design, powerful calls to action, and balancing images and text. Finally, it advises optimizing conversion rates by creating recognition on the landing page through similar headers, colors, products, prices and themes and focusing on a single clear call to action to avoid confusion.
SEO copywriting and unique content - presentation on SEO conference 2015 from Eduard Dimitrov - http://3dwebdesign.org
Author: 3D Web Design: Bulgaria, Sofia, Panayot Volov Street 25, Phone: +359898615736
This document provides tips and techniques for effective searching on Google. It discusses how to use advanced search features like refining by date, location, reading level, and file type. Boolean operators like phrases, exact terms, and exclusions are explained. Tips are provided for searching images, videos, news sources, and more. Various "fun searches" and Google products like Google Voice and widgets are also mentioned. The document aims to teach students and teachers how to optimize their searches on Google.
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
The document provides an overview of pay per click (PPC) advertising. It discusses:
- How PPC works, including advertisers creating ads and keywords, and ads being shown when relevant searches are made.
- Pros and cons of PPC, such as quick results but need to closely monitor spending.
- Key aspects of managing a PPC account, like structuring campaigns and ad groups, choosing the right keywords and match types, creating effective ads, and optimizing quality score.
- Tips for setting up and managing an account successfully, like separating networks, adding negative keywords, regularly checking performance, and focusing on an optimized user experience.
Google uses both paid and organic search. Paid search (pay-per-click or PPC) allows advertisers to bid on keywords, with ads appearing above or next to organic search results. Advertisers only pay when users click ads. Organic search (search engine optimization or SEO) involves optimizing websites to be found naturally through keyword research, content updates, and link building. SEO takes longer but rankings can last for years. Both require identifying keywords, writing targeted content, and optimizing landing pages.
Optimising pages and writing good copy is an essential part of the SEO process with client sites. However, there can be a bit more to content than a few well-written headings and paragraphs. Here I delve a little deeper..
The document provides information and tips for web designers, including:
- Design sites to be 984px wide or less and use readable fonts no smaller than 12px.
- Flash is bad for SEO but can be used for contained interactive elements. Consider JavaScript or HTML5 alternatives.
- Use content management systems to make updating content easy and encourage frequent updates.
- Research keywords thoroughly to find topics with high search volume but low competition. Implement keywords naturally in page titles, text, and links.
This document summarizes updates to paid search marketing from a presentation given at the SESCHI conference in November 2012. It outlines new developments in mobile marketing, sitelinks for Google and Bing, ad rotation options in Google and Bing, integration of Google Analytics data into AdWords, and new features in Bing Ads like geotargeting and keyword level URLs. The presentation provides an overview of these changes and a checklist for marketers to review in their accounts.
YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload.
In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.
The document provides guidance on selecting a domain name and social media marketing (SMM) strategy for a blog. It recommends brainstorming keywords, choosing a unique, short, memorable .com domain that avoids copyright issues. It also suggests following the SMILE criteria for domain names - being suggestive, meaningful, imagery, having legs, and being emotional. The document outlines tools for generating domain name ideas and provides tips for registration, web hosting, branding, and integrating social media profiles.
The Future of Mobile SEO - SMX Munich 2015Suzzicks
This presentation is about how advanced mobile SEO tactics for driving rankings and web traffic from Google. It talks about things you need to know for Single Page Web Apps, App SEO, Deep Linking, Google Cards and Google Now, and the future of mobile SEO for predictive search and wearables - The future is about Feeds, Schema, and getting into Universals, Google Card Results and Google Now.
Search engine optimization (SEO) provides the highest return on investment (ROI) across industries through organic traffic from search engines. Some key SEO best practices include optimizing page titles, URLs, meta descriptions and header text by including target keywords. It is also important to naturally include keywords throughout content, use image alt text and calls to action, and link internally between pages. When optimizing a website for an international audience, considerations must be made for cultural differences in colors, dates, currencies, and language.
Search Engine Optimization is critical to your nonprofit’s marketing efforts. When done correctly, search can be your biggest referrer of traffic. In this session, we’re going to cover the various aspects of SEO, local SEO basics, how to increase your search ranking and more. Learn how to optimize your Website, digital ads, content and overall Web presence for SEO.
Creating email campaigns that convert by Courtney Todd Anton Shulke
Courtney Todd
Courtney Todd is Vice President of Marketing for Distribion, Vertical Nerve and MarketingFX, the digital services division of A.H. Belo.
Distribion provides the industry-leading local marketing automation solution. National brands can easily create, control, measure and promote marketing programs that local agents, franchisees, and sales teams can instantly personalize and distribute to their prospects and customers, resulting in highly targeted campaigns with higher performance and expanded reach.
About Webinar
Learn how to write, design and deliver email campaigns that will make it to your reader’s inbox. We will cover all the email essentials and latest tracking methods to maximize engagement and improve success rates.
The document provides tips and resources for conducting keyword research. It lists various keyword research tools and their purposes. It defines different types of keywords and recommends prioritizing keywords by demand and competition levels. It also provides tips for creating a keyword list and choosing a domain name.
This document discusses different types of keywords from SEO and PPC perspectives. There are three main types of keywords from an SEO perspective: informational, navigational, and transactional. From a PPC perspective, keywords can be broad, phrase, or exact match. It also provides tips on how to find keywords for SEO, such as using keyword research tools and analyzing search demand and difficulty.
This document provides best practices for optimizing email campaigns at each step of the customer journey from delivery to conversion. It discusses optimizing delivery rates through proper authentication and IP addresses. It recommends optimizing open rates through personalized subject lines that address pain points and create urgency. For click rates, it suggests responsive design, powerful calls to action, and balancing images and text. Finally, it advises optimizing conversion rates by creating recognition on the landing page through similar headers, colors, products, prices and themes and focusing on a single clear call to action to avoid confusion.
SEO copywriting and unique content - presentation on SEO conference 2015 from Eduard Dimitrov - http://3dwebdesign.org
Author: 3D Web Design: Bulgaria, Sofia, Panayot Volov Street 25, Phone: +359898615736
This document provides tips and techniques for effective searching on Google. It discusses how to use advanced search features like refining by date, location, reading level, and file type. Boolean operators like phrases, exact terms, and exclusions are explained. Tips are provided for searching images, videos, news sources, and more. Various "fun searches" and Google products like Google Voice and widgets are also mentioned. The document aims to teach students and teachers how to optimize their searches on Google.
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
The document provides an overview of pay per click (PPC) advertising. It discusses:
- How PPC works, including advertisers creating ads and keywords, and ads being shown when relevant searches are made.
- Pros and cons of PPC, such as quick results but need to closely monitor spending.
- Key aspects of managing a PPC account, like structuring campaigns and ad groups, choosing the right keywords and match types, creating effective ads, and optimizing quality score.
- Tips for setting up and managing an account successfully, like separating networks, adding negative keywords, regularly checking performance, and focusing on an optimized user experience.
Dominating Local Search Rankings with Relevance, EEAT, & More by Kevin Mullet...MarketSnare
Why would I pick this image of weak aurora over the many other photos I have with better aurora displays and in more exotic locations? Relevance!
Are you locally relevant? Does Google agree? Local SEO is not limited to Google Business Profiles (GBP) and the map pack. In this session, we'll empower you with tips, techniques, tasks, and tools to improve your local visibility in your primary market and beyond. How? With relevance, reviews, business listings, citations, backlinks, E-E-A-T, and more. Whether you're a small business owner, digital marketer, or SEO specialist, this session will help you improve what you're already doing well and provide you with the actions you need to dominate your local search rankings.
Created and presented by Kevin R. Mullett (@kmullett) at the 2023 Zenith Digital Marketing Conference in Duluth, MN on 4/20/2023
#Zenith2023
Matthew Sauer is the Head of Paid Media at Search Factory | iProspect in Brisbane, Australia. He has over 5 years of experience managing paid advertising campaigns for large Australian brands. In this presentation, he will cover keyword research processes, campaign structuring, and writing effective ad copy. For keyword research, he discusses creating seed terms, expanding keywords using tools, refining terms through competitor analysis and identifying opportunities. For campaign structure, he recommends segmenting campaigns by themes and objectives.
In this complimentary webinar, we explore:
The importance of relevance in user experience and how matching intent with content enhances happiness and increases conversions.
How integrating big data – your site data with the data of the worldwide web – is critical to user happiness.
How applying big data helps predict intent and helps influence content changes that reflect what consumers actually want (versus what they may have typed). Having big data is not enough
Jeffrey Eisenberg, Author "Call to Action" and "Waiting For Your Cat to Bark?" and Joelle Kaufman, Head of Marketing from BloomReach are the presenters
From Alex Wolk at WordCamp St. Louis 2012: covers shortcuts to keyword research and implementing the Yoast SEO Plugin. Visit us at http://www.insiteadvice.com
earch engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
In this session we will be talking about Google Ads and why it’s such an amazing platform for testing our ideas.
Including 12 ways to improve your Google Ads Campaign.
And a simple five point check list that you can implement to improve your Google Ads Campaign.
The document outlines the agenda for the 2019 AMA Bootcamp in New Orleans. The agenda covers topics like metrics and conversions, email marketing, user interface and experience, online advertising, search engine optimization, and content marketing. It provides an overview of what will be covered under each topic area to help attendees learn skills that can be applied to successfully measure marketing performance, maximize email campaigns, drive revenue through user experiences, implement online advertising strategies, optimize websites for search engines, and use content to attract and engage audiences. The document contains 533 slides that will be covered over the course of 4 hours, averaging about 2.2 minutes per slide.
Ready to explore how content marketing applies to each stage of the B2B buying cycle? Through best practices and real life examples, you’ll learn which content approaches work best for converting visitors to prospects, transforming prospects to engaged leads, and qualifying engaged leads as sales-ready.
This document discusses search engine marketing strategies. It covers organic search engine optimization techniques like on-page optimization of titles, descriptions, content and coding as well as off-page optimization through link building. It also discusses paid search advertising on search engines like Google through pay-per-click campaigns and local search optimization through listings, citations and reviews. Finally, it discusses measuring search marketing success through analytics tools like Google Analytics.
Zaddle Internet Marketing Google Ads Presentationzaddlemarketing
The document provides an overview of Google AdWords, including how to structure an effective AdWords campaign. It discusses researching keywords, writing ads, and ensuring the landing page matches the ad. The key aspects covered are targeting the right audience, extensively researching keywords, writing attention-grabbing ads, and testing and refining campaigns on an ongoing basis.
Radically Improve Conversion Rates - eMSF 2009Kayden Kelly
See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
MarketingBitz Bootcamp Phoenix: Paid Search: What You Can Do, When You Should...Localogy
This presentation was given to an audience of small businesses at the MarketingBitz Bootcamp in Phoenix 3/22/17 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Putting The Brand Bidding Debate To Bed - HeroConf London 2016 - ArianneArianne Donoghue
The document discusses testing whether to bid on brand keywords for paid search advertising. It summarizes the results of a company's test of not bidding on certain brand keywords. They found organic traffic and click-through rates increased for those keywords, with no loss in call volumes. However, measurement was challenging. The document provides tips for determining keyword intent, monitoring competitors, creating automated rules to adjust bidding, and outlines next steps to continue testing and applying learnings.
SEO - the future is content. Again. Workshop & Exercise. Traverse 15.Adrian Land
This document provides an overview of search engine optimization (SEO) techniques. It begins by introducing the speaker and their experience in SEO. The rest of the document discusses what SEO is, how search engines have evolved over time, and tips for creating optimized content, including performing keyword research and planning content around keywords and the user's intent. The focus is on how SEO has shifted to prioritizing high-quality, engaging content over other optimization techniques and the importance of content in driving search traffic.
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
http://www.lawyerseomarketing.org
Ethical SEO Consulting
5350 DTC Parkway, Suite 204
Greenwood Village, CO 80111
888-789-4198
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Similar to 3 PPC Mistakes Costing You Money | KeyMedia Solutions (20)
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
8. KEYWORD TYPES
Match Type The Keyword What It Means Ads Can Show In These
Queries
Broad Alaska Cruise Word or phrase plus variations;
can appear in any order.
• Alaska Cruise
• Cruise in AK
• Alaska Cruises
Broad
Modifier
Alaska+Cruise Word or phrase with a close
variant of the modified term (in
any order).
• Alaska Cruise
• Cruise Alaska
• Alaska Glacier Cruise
Phase “Alaska Cruise” Word or phrase with close
variation; can include additional
words before and after.
• Alaska Cruise
• Alaskan Cruises
• 10-Day Alaskan Cruise
• Alaska Cruise Luxury
Exact [Alaska Cruise] The word or phrase plus close
variants. Cannot include
additional words before or after.
• Alaska Cruise
• Alaskan Cruises
Negative -Cheap
-Jobs
-Tom
Ads cannot appear when this
word or phrase is in the query.
Cannot show for:
• Cheap Alaska cruise
• Alaskan Cruise Jobs
16. WHAT MAKES A GOOD AD
Details that
Sell
• Discover
wildlife
• Amenities
• Offer/price
point time
Differentiation
• Worlds only…
• Free concierge
• Awarded best
service
Call-To-
Action
• Buy now!
• Get a free quote
• Click to download
• Learn more
23. A/B TESTING
In a 2013 BING/Yahoo! Study on Travel Searches Found:
Travel searchers are task orientated and search is specific to decisions already
made (destination, dates, and activities).
User intent varies based on the device they are using.
PC users are more likely to click on an official page.
Mobile users are more likely to click on a “book now” interface.
24. A/B TESTING
Best Practice
Only test one thing at a time so you can pinpoint what is affecting the success of
Test your ad variations simultaneously to minimize time-based factors that might
results.
Test early and test often.
Pay attention to the hard data you collect.
Make sure you let your tests run for long enough to collect enough results to get
results.
26. IN SUMMARY
1. Identify 15-20 relevant keywords/phrases per ad group.
2. Develop ads that help you stand out and include an action.
3. Test. Test. Test.
A little bout me…. But more important tell me about you.
ninety-three percent of online experiences begin with a search engine.
Currently using Paid Search?
Do you manage your own campaigns?
Have a staff member do it?
Have an Agency or other company managing your campaigns?
Keywords – If you aren’t following keyword best practices, then your ads might be showing up for a lot of irrelevant searches and also might result in misuse of valuable budget.
A common mistake for SEM ads is bidding on too many keywords.
If you have too many keywords, you are more than likely target a very broad audience.
- Remove keywords that are not specific to your brand or products
- If you can not remove, break down keyword list into separate ad groups to create more narrow targeting
Best practice is to bid on 10-20 specific keywords.
Too Broad of Keywords
Broad match types include most variations for that specific keywords (misspellings, synonyms, related searches, and other variations) – this can be ideal for some campaigns but for most it will result in ad serves for a lot of irrelevant searches.
A simple way to avoid this mistake is to utilize phrase match and exact match.
Too Broad of Keywords
Broad match types include most variations for that specific keywords (misspellings, synonyms, related searches, and other variations) – this can be ideal for some campaigns but for most it will result in ad serves for a lot of irrelevant searches.
A simple way to avoid this mistake is to utilize phrase match and exact match.
Too Broad of Keywords
Search Conducted: “Wedding Cakes”
All of these ads are bidding on the broad term Wedding
Coffeehouse ad bidding on broad term Cakes
No Negative Keywords
Example: This wedding cake ad with no negative keywords would show up for these searches. When it really only would want to show up for the first one.
How to avoid each mistake:
Too many keywords: Target 10-20 relevant keywords
Too broad of keywords: Utilize phrase and exact. Avoid the broad match keywords cake and wedding. Target keywords like +wedding +cakes, [wedding desserts], “unique wedding cakes”
No negative keywords: Add birthday, dresses, shoes, decorations
Including the keywords you’re bidding on in your copy helps to make searches more relevant to the ad.
Just like including keywords in the copy of your ad, there is another technique you can also do; Dynamic Keyword Insertion. This feature allows you to customize an ad to a searcher’s search query. If the search query is an exact match with one of your keywords it will insert it into the ad.
Bidding on the keywords that are in your copy helps to increase your position. But when you try to overstuff your ads with a keyword you’re bidding on decrease the quality of your ad.
No CTA
-If your ad doesn’t tell the viewer what action to take, then they will be much less likely to click through. An ad without a Call To Action is simply just an informational ad.
-A CTA creates urgency which increases the chances the viewer will take action.
Relevant to the keywords in the ad group
Uses long-tail keywords
Separates you from your competitors
Includes a call to action
Links to a relevant page within your website
Good call to action, includes a phone number and site links, add credibility, and states what you will get.
Testing out different ads, ad groups, and groups of keywords gives insight into which elements result in more web traffic. But many people do not set up multiple ads or ad groups. Testing will lead you which ads drive the most traffic and action, which then you can optimize accordingly.
Testing out different ads, ad groups, and groups of keywords gives insight into which elements result in more web traffic. But many people do not set up multiple ads or ad groups. Testing will lead you which ads drive the most traffic and action, which then you can optimize accordingly.
Example: Testing Headlines with different offers
These ads could have call extension and test which ad receive more calls/clicks
You need at least a few thousand impressions in order to get any kind of accurate data.
Remember, with PPC, you’re only paying when people click, not for impressions.
Dynamic Keyword Insertion: Match your ad to specific searches
Paid search is a critical part of your marketing plan – after all 57% of liesur travelers and 64% of business travelers START their travel shopping on a search engine.