The document outlines a Facebook marketing strategy for a film called "The Indian American: Unconditional Love" aimed at converting Indian American prospects into paying customers. The goals are to acquire 100,000 customers within 5 months and 1 million customers within 12 months. Marketing costs per customer conversion are estimated at $0.25, allowing for profits of $900,000 from 100,000 customers or $9 million from 1 million customers. The strategy involves using targeted Facebook ads to drive viewers to a landing page where they can download the film for $10. Key benefits of the Facebook approach include targeting the ideal audience, low ad costs, uncovering new brand advocates, generating leads, and driving website conversions.

1. Facebook Film Marketing Strategy
The Indian American:
Unconditional Love
A Randhir Reddy Film
Green Chiles Pictures Production
Executive Producer: Shawn Rae
This document will include details regarding Facebook Marketing Strategies and how it will apply to
our films marketing and sales efforts. We will include information that will help our team achieve
our goals. We have included detailed information about our marketing methods to achieve
maximum success through Facebook Advertising and Social Engagement with prospects online.
Marketing Goal’s
Our long-term goal is to convert Indian American prospects into paid movie buyers($10 per
movie download). We want to acquire one million customers within12 months from the day
we start marketing the film on Facebook.

2. Our short-term goal is to convert 100,000 Indian American prospects into movie buyers($10
per movie download). We want to achieve this goal within 5 months from the day we start
marketing the film on Facebook.
Marketing Budget
Based on our research we can estimate marketing costs for our film. Niche marketing cost less
compare to mainstream marketing. We expect to pay less per click on Facebook.
We estimate that each prospect conversion to paying customer will cost about .25 on average
with Facebook Ads. Which translate to $25,000 Facebook Ad costs per 100,000 customers.
Overall profit after costs/fees/expenses can be estimated at $900,000. One million paying
customers will equate to nine million dollar profit with will cost $250,000 in Facebook Ad
costs.
Key to our success depends on proper Facebook Marketing Strategy. Please read the rest of
this document to see the details on our Facebook Marketing Strategy.
Profits from Sales
We estimate great profits due to low cost of digital download delivery system.
After subtracting 10% processing/setup fee from Vimeo we would have a net profit of
$900,000 after acquiring 100,000 customer purchases. Each direct download online film
purchase cost $10.
1,000,000 customers will equate to $9,000,000 profit with will cost $250,000 in Facebook Ad
costs.

3. Benefits of Facebook Marketing
1. Facebook ads help you target your ideal customer: Whether your customers are local or
international, men or women, old or young, college or high-school educated, Facebook ads
help you advertise precisely and efficiently so ads for your business are seen by the people
who are most likely to patronize it.
2. Facebook ads are inexpensive: Having an ad platform that successfully reaches new
potential customers is great, but if the ads aren’t affordable then they are only an option for
a certain demographic. Facebook ads can cost just a few dollars a day, putting them within
reach of virtually every business. And even with a minimal investment, the ads can still
bring positive results.
3. Facebook ads uncover new brand advocates: Facebook ads help expose your business’s
Page and brand to people who wouldn’t have otherwise known it existed. And as a result,
these ads can lead to new brand advocates.
For instance, if an ad generates 10 new likes, what is that worth? Even if those new fans
don’t end up becoming customers, it doesn’t diminish the power of the ads. One of those
new Likes could have already been a loyal customer
who religiously shares your content and promotes your brand, leading to two, three or four
new customers.
4. Facebook ads drive new leads: Best practices for Facebook ads suggest you provide
value in exchange for Liking your page. For example, businesses that have created
resources like eBooks or PDFs that feature industry
tips, can use their resources as “ad bait.” Create a Facebook ad that redirects to a fan-gated

4. app. Once a user lands on the app they will have to Like the Page (thus creating a new lead
for your business) to gain access to the content.
5. Facebook ads drive website conversions: Facebook allows you to create inexpensive ads
that redirect to an external site like your business’s website or blog. Let’s say you have a
$10 Movie download, if you can target your ideal customers with Facebook ads and drive
them to a landing page, it can be incredibly
profitable.
WHO ARE OUR IDEAL TARGET AUDIENCE/CUSTOERS AROUND THE WORLD.
* One of the World’s largest ethnic consumer markets, estimated to be 3.7 million. Asian Indians
lead among the South Asian community with 83% presence in US.
* Asian Indians far surpass the national average for all aspects of education. Almost 67% of all
Indians have a bachelors or a higher degree. (Compared to 28% nationally)
* Almost 40% of Indians have a masters, doctorate, or professional degree which is five times the
national Average.
* Indians have the highest income of all immigrant groups in the US, and they over-index the
national median HH income by a staggering 83%. One in every nine Indians in the United States is a
millionaire, comprising 10% of all US millionaires.
* Indians are expected to reach even higher level in the future, as many of them are professionals in
the field of medicine, IT, and entrepreneurship.

12. Facebook Film Marketing Strategy Explained in detail below.
Please note: the pages below are in image file format. Not in word text format.