This document discusses how to analyze and compare key social media metrics and insights from Brand24's social listening tool. It outlines several important metrics to track, including number of mentions, sentiments, social media reach, interactions, and share of voice. It also provides guidance on comparing metrics over different time frames and between projects or competitors. The document recommends generating PDF or Excel reports to share insights with stakeholders. Brand24's software allows customizing alerts to notify users of important changes or negative mentions.

1. PRESENTATION By TIJANIMAS DIGITAL

2. Brand24
QUERIES 10
MENTIONS 400K
USER 10
KEYWORDS 10

3. ANALYSIS OF INSIGHT-
THE PR VALUES
Number of mentions
Sentiments
Social media reach
Social Media interactions
Share of Voice / Influencers

4. NO OF MENTIONS
This is the first and basic social media stat you should take a look at.
Volume of mentions shows how many times the name of your brand,
hashtag, or any other keyword you’re monitoring HAS BEEN USED ON
THE INTERNET.
Volume of mentions can be examined within specified time frames.
The stat will fluctuate, as it depends whether you’re running a social
media campaign, are experiencing a social media crisis or just
conducting regular social media activities.

6. SENTIMENTS
Sentiment analysis tells you how people feel about your brand on the
INTERNET.
The tool recognises words with positive and negative meaning and
categorises the mentions accordingly
Engaging with users who speak highly of your company will also have
a positive impact on your company.
It will help you build loyalty among your existing customers and could
turn them into brand ambassadors.

8. SOCIAL MEDIA REACH
Social media reach determines how many people could have seen your
content.
The social media listening tool takes into account the number of shares
and followers a social media account has.
The more people share your content, the higher the social media
reach,.
More popular content will build your brand awareness and establish
your company position as an industry leader.

10. SOCIAL MEDIA INTERACTION
Social media interactions are combined number of likes, comments,
and shares under your social media posts.
One of the factors you should take into account is how people react to
your content.
Are they willing to leave a comment or share the post with their family
and friends?
The more social media interactions your posts have, the higher they will
rank on your followers feeds.

12. SHARE OF VOICE
The share of voice indicates how many online conversations were
initiated by a certain social media account.
A high share of voice means that given social media account has an
influence over its followers and could spark conversation in which
people are willing to participate.
The share of voice tells you which social media platforms are best for
growing your social media presence.
It might turn out that some other social media account is generating a
higher social media share of voice than yours. This person is probably
an influencer in their niche you could possibly work with to promote
your brand.

14. HOW TO COMPARE THE SOCIAL MEDIA
STATS.
There are three ways you can
compare social media stats

15. Comparing different time frames within the
same project
You can compare different time ranges within the same project. All you
have to do, is go to the Summary tab.
It will always be compared to the time period you currently analyse,
e.g., if you want to analyse the last three months, the tool will also
generate social media stats of the previous three months.

17. Comparing different projects
You might want to compare two different projects.
This feature is useful if you have two separate marketing campaigns
and want to know which one was more successful.
You could compare two campaigns run on different social media
platforms, with different hashtags, and different content.
All you have to do is set up two separate project and compare the
results once the campaigns ended.

18. Comparing your results with your competitors
The beauty of this social media monitoring software is that it gathers all
publicly available mentions for any keyword you choose.
Which means you can easily compare your marketing efforts to your
competitors.

20. How to report social media stats.
Now that you have all the data you need, it’s time to present them in a
comprehensible way.
Sharing the data with your team or showing the results to your C-suite
is a necessary step to a successful social media campaign.
That’s why we developed an option to generate a PDF report , xls files
and infographics.

22. ALERTS
Be the first to discover changes in the volume of discussion
around your brand.
Customize your alerts the way you need - as an example, you can
get email or in-app notifications of negative mentions of your
company from blogs with more than 400,000 monthly visits.

24. OVER 100,000 COMPANIES USE
BRAND24 TO MONITOR THE
WEB.

25. DIGITAL
PARTNERING WITH
TIJANIMAS DIGITAL
IN MALAYSIA