This document provides an introduction and overview of different types of Facebook advertising, including page post engagement, page likes, clicks to website, website conversions, app installs, app engagement, event responses, and offer claims. It describes places of advertisement on Facebook and provides details on targeting audiences based on location, age, gender, interests, connections, relationship status, language, education, and workplace. The document also covers bidding and pricing models for Facebook ads, including cost per click (CPC) and cost per thousand impressions (CPM).

2. Facebook Advertising Introduction
Types of Advertising on Facebook
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Page Post Engagement
Page Likes
Clicks to Website
Website Conversions
App Installs
App Engagement
Event Responses
Offer Claims
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3. PLACES OF ADVERTISMENT
Due to the size of Facebook’s user base, ads can be
a powerful and affordable marketing option for
your page or website

4. Types of Advertising on Facebook with description
To boost your post and increase likes
For creating ads to build your audience
To encourage people to visit our Website
To promote peoples to take action on your website
To encourage people to install our application
To Get more activity on our application
To promote our Event
To promote offer you created on facebook*

5. Starting with 3rd option
This Ad is to encourage people to visit our
Website
Can upload images for campaign, Maximum 6 images

6. To Edit Headline, Text, and Ad Placement

7. To optimize your Target Audience
Audience, Location (within ___ miles of a certain city), Age, Gender, Interests, Etc.

8. To optimize your Target Audience
Connections, Relationship status, Language, Education, Workplace

9. Setting Budget and Account

10. Bids and There Pricing
CPC: Cost per click
CPC simply means that you pay when someone clicks on the ads.

11. Bids and There Pricing
• CPM: Cost per thousand impressions (M =
thousand in Latin)
CPM: Cost per thousand impressions (M = thousand in Latin)
CPM means that you pay for each 1,000 people who have seen it.

12. To boost your post and increase likes

13. It’s next Slides is same of “Click To Website”

14. For creating ads to build your audience

15. It’s next Slide is same of “Click To Website”

16. To promote peoples to take action on
our website

17. To encourage people to install our
application

18. To Get more activity on our
application

19. To promote our Event

20. To promote offer you created on
facebook*
It also Depends up on number of likes on facebook