Find out more about the latest updates in Facebook Ads.

1. Updates in
Facebook Ads

2. Sponsor posts in
Facebook groups
Admins of public groups can now publish
posts sponsored by advertisers, giving
companies access to a highly valuable
currency: visibility to Facebook users with
relevant interests, posted by the group
admin who is a trusted source to group
users.

3. Ad targeting
options removed
due to low usage
Facebook removed over a
thousand ad targeting options that
were not used regularly or widely
enough. Most of them were
duplicates, so this shouldn’t impact
your social media strategy!

4. Facebook introduces a
political ad spending
tracker
Facebook is working to increase
transparency in the run-up to the US
Presidential elections by creating a political
ad spending tracker. This aims to allow
researchers and journalists to better
understand how much politicians spend on
Facebook, and where.

5. Ad Preferences
Hub changes
Facebook is working on an update
of its Ad Preferences Hub to help
simplify the process and provide
users with more information on
how each preference modification
will affect them.

6. Read more
kontentino.com/blog