This document provides a guide to Facebook ads. It explains why Facebook ads are useful, including greater visibility, precise targeting, ROI measurement, and various cost models. It describes the types of Facebook ads and dimensions. It then outlines the three main steps to creating a Facebook ad: 1) designing ad copy and targeting, 2) further targeting based on demographics and interests, and 3) pricing options. It also defines important Facebook ad metrics and terms. Finally, it provides tips on optimizing Facebook ads, such as writing appealing text, using attractive images, being precise in targeting, and choosing the right pricing option.

1. Guide to Facebook Ads

2. Why Facebook ads?
 Greater visibility
 Precise targeting
 ROI measurement possible
 Various cost models available
 Generate quality leads

3. Type of Facebook ads

4. Ad dimensions
(Source : Jon Loomer blog)

5. How it works?
 Step 1: Ad copy design
 Targeting
 Pricing
Text
Imag
e
Call to Action

6. How it works continued…
 Step 2 : Targeting
Targeting based on
Geography, Demograp
hy and Interest
Reach

7. How it works continued…
 Step 3 : Pricing

8. Important terms
 CTR : Click Through Rate
CTR = Clicks
Impressions
 CPC : Cost per click
 CPM : Cost per Mile
 Reach : Total fans reached through ad
 CPF : Cost per Fan
CPF = No. of Likes
Total budget spent

9. Facebook premium ads
 Best way to reach your target audience
from most visited page on Facebook.
 Placements are through News feeds, Right
hand column and Mobile news feed
 How to buy these ads :
- Through Insertion Order via Facebook
representative
- By Power editor tool
- Via Facebook API or Preferred marketing
developers

10. Premium ads – Right hand
column
Page post text ad Page post photo ad
Page post video ad Page post link ad

11. Premium ads – Right hand
column
Domain ad Offer ad
Event ad App ad

12. How premium ad looks?
 Page post video ad :
These ads appears on user’s logout page.
Suggested resolution – 1920X1080p
Suggested format – MP4
Max duration – 3 minutes

13. How premium ad looks?
 Page post link ad:
These ads appears on user’s logout page.
Suggested resolution – 851X315
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14. Tips to optimize Facebook
ads
 Write appealing ad text
 Provide proper call to action
 Use attractive images
 Try to be precise in your targetting if
your product or service is niche
 Choose the right pricing option
according to your objective

15. THANK YOU
Rushikesh Patil
Social Media Marketer
rishipatil16@gmail.com