Mobile Monkey FB Ads Summit - 5 super actionable ad optimization tips to try today!
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Run more successful Facebook ad campaigns that convert better and last longer by following these 5 overlooked keys to performance optimization. Each of the 5 tips are super actionable and illustrated with real-world Facebook Ad campaign examples across different business types and industries. There will be something sure to surprise you whether in audience targeting, budget optimization and delivery, landing pages and ad creative -- you'll leave Joel's session with a lightbulb moment or two and a page of notes to implement right away in your Facebook ad campaigns!
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5. Most people just guess.
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In this webcast, you’ll get
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3. Running reports like search query, negative keyword, and destination URL reports can help identify problem areas to fix or test, with the goal of improving customer experience and the bottom line.
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These are essential elements for any successful ecommerce site. You know you need them. The question is how to make them work for you, not against you.
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Tips For Increasing Conversion Rate
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Vikings The paid Media Department - TechWyse Internet marketing Solutions
https://www.techwyse.com
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Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy
by Chris Goward on Feb 07, 2012 Edit
0
views
Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue.
<a>Chris Goward</a>
Quick wins to higher conversion rates
Ecommerce Design,
ecommerce conversion rate optimization,
tips for ecommerce success,
how to generate more leads and find customers,
medical supply websites,
medical supply website design,
increase conversion rate ecommerce,
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7 Pillars of Modern Marketing
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
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Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
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Mobile Monkey FB Ads Summit - 5 super actionable ad optimization tips to try today!
- 2. Better Ad Optimization How to optimize campaings faster and cheaper Joel’s tips for massive scale and maximum profit. How to strive for the best traffic Keep your campaigns festive through the holidays THE 5IVE TIP`S
- 3. Grew up in Orlando Florida About Me Was one of Google AdWords first 300 users Somehow ended up living in the North of Brazil for 6 years Moved to Israel in 2009 Fell in love with PPC while working at Wix.com Briefly Worked at SimilarWeb PPC Designs will be launching soon Founded Quality Score late 2012 Grew up in Orlando Florida
- 4. 1# - FIRST TIP Joel’s step by step process for the most perfect ad
- 6. Image Test
- 7. Text Test
- 8. • Duplicate Ad Sets • Create an App that manages the test through the Facebook API • Create a Creative Split Test through Facebook Ad manager with a new campaign • Create a Creative Split Test through Facebook Ad manager with an existing campaign Setting Up A Facebook A/B Test
- 9. Creating an A/B Test Through Ad Manager
- 10. #2 - SECOND TIP How to use effective micro conversions to optimize faster and cheaper
- 11. Our goal are $ales Why Micro Conversions Micro conversions are actions that indicate a higher probability to purchase. • Test ads • Conversion Optimizer • Build lists There are countless actions that users take as they move down the sales funnel. More data helps: but sales are often not enough.
- 12. - Video playback - Chatbot - Order form visit - Combinations such as scroll 50% plus order form visit Examples Of Micro Conversions
- 13. TRACK AS MUCH YOU CAN EVENT EVENT EVENT EVENT EVENT EVENT EVENT EVENT Identifying Micro Conversions
- 14. PRICE PAGE ADD TO CART VIDEO PLAY 20% 1. Look backwards, not forwards 2. Start with the macro conversion 3. follow the path to the conversion $ $ $ Identifying Micro Conversions
- 15. #3 – THIRD TIP Joel’s tips for massive scale and maximum profit
- 16. Lookalike Audience Traffic Flows Lower Funnel Lists Grow Target New Audienced Audience Looses Effectiveness Keep Expanding Lookalike Audiences
- 17. • Check Delivery Insights Reports to make sure audience overlap isn’t hurting you Test And Observe • Increase Delivery Flexibility • A/B Test Creatives • A/B test Stages of your Sales Funnel • A/B test Targeting Strategies
- 18. #4 - FOURTH TIP Aim high Strive for the best traffic and pay for it with confidence • Not everyone in your targeting converts the same. • If you don’t pay for the good, you’ll get the bad
- 19. A low Bid Traffic From Low Converting Hours Lowest Conversion Rates Highest Conversion Rates Modest Conversion Rates
- 20. A Low Bid Traffic From Low Converting Locations Highest Conversion Rates Lowest Conversion Rates
- 21. A Low Bid Traffic From Low Converting Demographic Age 15 - 20 Age 22 - 25 Age 30 - 38 Age 26 - 29 Age 15 - 20 Age 40 - 45 -7% Conversion Rate +58% Conversion Rate -18% Conversion Rate +43% Conversion Rate -34% Conversion Rate +48% Conversion Rate
- 22. #5 – FIFTH TIP Stay festive by adapting your campaigns for holiday trends
- 23. Conversion Optimizer doesn’t remember what happened the year before HOLIDAY TIPS • Pay attention to trends from previous holidays. • Scale back or even pause campaigns
- 24. Conclusion
- 25. Questions?