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Customer Acquisition: Growth marketing for startups
The document discusses various customer acquisition strategies for startups, emphasizing the importance of methods like content generation, search engine optimization, and viral sharing. It highlights the need to identify core customers, build trust, and utilize repeatable marketing strategies, along with measuring and optimizing results. Additionally, it touches on the significance of creating shareable content and engaging with users through various marketing channels.
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Customer Acquisition: Growth marketing for startups
- 1. The field ofdreams gap If you build it they will come
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- 6. Field of dreamsgap http://chrisschultz.net/post/42363863885/testing-validating-your-market-assumptions
- 7. Ravikant thesis The only customer acquisition strategies that matter in a startup are: http://venturehacks.com/
- 8. Ravikant thesis The only customer acquisition strategies that matter in a startup are: Spending $25,000 on PR to get into TechCrunch http://venturehacks.com/
- 9. Ravikant thesis The only customer acquisition strategies that matter in a startup are: Spending $25,000 on PR to get into TechCrunch http://venturehacks.com/
- 10. Ravikant thesis The only customer acquisition strategies that matter in a startup are: Spending $25,000 on PR to get into TechCrunch • SEO • SEM •Viral http://venturehacks.com/
- 11. Create a lens Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
- 12. Create a lens “I’m a great photog” Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
- 13. Create a lens “I’m a great photog” Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links “I’m smart” •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
- 14. Create a lens “I’m a great photog” Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links “I’m smart” •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees “I’m hilarious” •sharing built into product Viral •shareable content (ie: says something about user)
- 15. Who is yourcustomer? (or no-nonsense growth hacking) 1) Who would be pissed if they could no longer use your product? 2) Where do they hang out? 3) What creates trust? a) referral b) “the crowd” c) an expert 4) Put high-trust experience in front of most- likely-to-be-interested people. Scale, repeat. http://www.quora.com/Growth-Hacking/Is-growth-hacking-nonsense/answer/Thomas-Knoll
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- 17. Devise scalable & repeatablestrategies You 1. Do it yourself 2. Did it work? Repeatable 3. Document it 4. Delegate it Editorial 5. Calendar it 6. Measure it
- 18. Measure & optimize AARRRR http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
- 19. Metrics that matter Createa dashboard of what matters in your business Map metrics to actions http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metrics/
- 20. User retention Lifecycle emailmarketing http://paulstamatiou.com/startup-user-retention-lifecycle-email
- 21. User retention Lifecycle emailmarketing Ego boost http://paulstamatiou.com/startup-user-retention-lifecycle-email
- 22. Use tools Outreach Measure Optimize
- 23. Simple, right? Let’s apply to BarNotes
- 24. Ravikant thesis Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
- 25. Ravikant thesis Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
- 26. Ravikant thesis Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
- 27. Ravikant thesis Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
- 28. Ravikant thesis Method Lens Y/N •accessible UGC SEO •content hub & authoritative •content generates links “I am a cocktail aficionado” •immediate path to revenue SEM •CPA < LTV • revenue≠affiliate fees •sharing built into product Viral •shareable content (ie: says something about user)
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- 34. Thanks! @flatstack @launchpad • Twitter: @cschultz • Blog: chrisschultz.net • Email: chris@flatstack.com