We'll show you why member engagement is vital, how to increase it, and how to measure it in order to increase revenue at your gym.

1. How To
Engage Your
Members To
Improve Your
Bottom Line

2. Housekeeping
•Webinar will last about 20 minutes
•No replay will be sent!
•Live chat if you have questions

3. Why It’s Important

4. Increases Life Time Value
More engaged members stay longer, and you make more money.
+ 6 Months + 12 Months + 24 Months
10 members $6,000 $12,000 $24,000
20 members $12,000 $24,000 $48,000
50 members $30,000 $60,000 $120,000
100 members $60,000 $120,000 $240,000
*assuming $100/mo membership
Members
At Your
Gym
Increase In LTV

5. Easier To Up-sell Your Members
Engaged members are more likely to:
• Purchase gear
• Upgrade their membership
• Attend extra classes

6. Get More Referrals
Engaged members are
more likely to tell their
friends about your
gym and leave
positive reviews.

7. Ways To
Measure
Engagement

8. Measure With These 4 Metrics
• Member Retention (how long do your members stay?)
• Referral Rate (how many of your members have referred
someone?)
• Member Attendance (how frequently do your members come to
the gym?)
• Net Promoter Score (how likely are members to tell their friends?)

9. How To
Increase
Engagement

10. Know Your Engaged Members
(And Reward Them)
• Give them discounts
• Send them swag
• Offer them special referral
incentives
• Make sure they know that
you know they’re engaged

11. Create Events For Members
• Movie nights
• Happy hours
• Baseball games
• Ice skating

12. Give Fitness Challenges
• Weekly fitness
“throwdowns” -
have people
compete
• Encourage
people to write
PR’s on the board

13. Get To Know Your Members
• Know your members’ names!
• Show you know them by commenting on
their progress, or ask them about their life.
• Ask them where they’ve been if you haven’t
seen them in a while.

14. Give Them Something To Rally Around
• Support causes together
• Have a goal to try to reach
each month, like giving
back a certain amount, or a
certain number of check-ins

15. Want a tool to help you
engage your members every
time they come to your gym?

16. We incentivize your guests to
“check-in” on social media by
supporting a great cause on
their behalf.

17. Facebook
Check Ins
Instagram
Location Tags

18. Facebook and Instagram check-ins are the most
powerful way to generate social media referrals.
Each social media
is seen by 200+
Personal referral
Link to your FB page
Map location
Business rating
Every check-in presents valuable information about your
business as a friend-to-friend referral.

19. Causely helps fitness businesses generate
more Facebook and Instagram check-ins with
3steps…

20. 1 Each month, we pick a new cause
for our community to support.

21. We regularly provide new custom
print and digital material that
encourages your guests to check in.
2

22. 3
When members check in, hundreds of
their friends hear about your business.
And your business gets to support a
great cause in the process.

23. Our world-class non-profit partners help us create
compelling stories around the good we do.
We only work with partners who are designated 501(c)(3) charities, have at least $2 million in
annual funding, and have a quality rating on Charity Navigator. In addition, non-profits working
with Causely must be able to designate funding the we provide and message their programs in a
way that our community can easily relate to.

24. Here’s How Many People You'd Reach With
The Cost of A Causely Membership
8,000
16,000
24,000
32,000
40,000
Causely Print Facebook Ads Television Direct Mail
Causely
generates up
to 14x more
impressions
than traditional
advertising
A single-location Causely member paying $139.99/location/month would typically generate
200 social media check-ins/month, which would normally reach about 40,000 people.

25. Not All Marketing Is Equal
Standard Social Media Marketing Marketing With Causely
Brand to consumer
Recognized as ads
Subject to market rates
Requires ongoing creative resources
Friend to friend
Seen as organic content
Predictable pricing
Guest-generated content
Standard social media ads can play an important
role in any marketing effort. But they have
limitations that can be easily overcome by using
Causely as part of your campaigns.

26. See when people tag your location for
the very first time, who’s posted most
frequently, and which posts have the
most engagement.
Access Instagram posts that were
made at your location directly from
your Causely dashboard.

27. See Which PostsAt
Your Location Receive
The Most Engagement
Discover Who The Top PostersAt
Your LocationAre
And Find Out When People Tag
Your Studio On Instagram For The
First Time

28. Causely Delivers The Highest-Quality
Impressions At The Lowest Cost
Marketing Channel Friend-to-
Friend
Impressions?
Typical CPM (Cost
of Reaching 1,000
People
Causely Yes $3.50
Print No $12.00
Targeted Facebook Ads No $15.00
Television No $25.00
Direct Mail No $50.00
A single-location Causely member paying $139.99/location/month would typically generate 200 social media
check-ins/month, which would normally reach about 40,000 people. That results in an effective CPM of $3.50.

29. 6 Reasons Causely
Provides a High ROI
1
3
2
4
Causely is the only
marketing program that
generates friend-to-friend
impressions.
Causely helps you build
a charitable reputation
for your brand.
Causely helps your
members take pride in
giving back.
Causely provides new
ways to engage with
members on Instagram.
5
Causely helps you reach
more people per dollar
spent than traditional
marketing.
6
Causely helps you retain
employees by showing your
commitment to doing good.

30. Ready To Get Started?
Join today and we’ll give you your first monthly subscription
of Causely totally FREE, just for being a part of this webinar!
1. Visit causely.com/pricing (or click the orange button that pops up on
the side of your screen).
2. Click “select” under the plan you want.
3. Use the promo code “WEBINAR” to get your first monthly
subscription FREE.