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Export marketing-online-garage48 hub
The document provides tips for improving online export marketing through search engine optimization, social media visibility on LinkedIn, ensuring credibility, and usability testing to maximize conversions. Key recommendations include following the 80/20 rule for SEO by optimizing titles, URLs, meta descriptions and on-page elements, using tools to research keywords, considering technical, cultural and linguistic accessibility, and conducting usability testing to answer questions, facilitate scanning and make navigation intuitive for customers.
Export marketing-online-garage48 hub
- 1. Export Marketing Online GARAGE48HUB WORKSHOP
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- 3. Visibility: SEO 80/20rule applies . Adwords is good test. Adwords plus SEO = more than 100% . Key factors: Title . URL . Meta desc tag (to get the click) . Content - H tags, bold etc. Links . Sitemap . Tools: Insights, Trends, KW reséarch.
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- 5. Accessibility Technical CulturalLinguistic
- 6. Credibility is EssentialCredibility checklist and Source: Stanford University .
- 7. Usability: Tips forB2B Conversion Maximisation Six simple steps: Answer prospects questions. Facilitate scanning. Make navigation obvious. Speak your customers’ language. Create intuitive forms. Invest in usability testing. Source: searchengineland.com .
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- 9. Content is King : Interviews
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Editor's Notes
- #5 Questions and answers Update profile of key people Connect email and people u might know Create company page and add linkedin button to website See stats Join groups and display relevant ones Search companies(prospects and partners): get introduced to people via your 1st level contacts and also follow the company. Signal search for news from people and then comment or connect. Use answers to show your expertise and recommend colleagues/partner experts and post questions of your own. Add skills to your profile. Gte and give recommendations Status update on profile. Add feeds from twitter? Connect with people, me and your address book. Say thanks and add sales message or Q when they connect. Add 50!! Skills Follow target client companies.