Khushboo Pant is a digital marketing analyst with experience in paid search media, display, and ad operations. She has worked as an analyst trafficking campaigns on DCM and as a senior search reporting analyst developing paid search strategies for major US brands. Pant is certified in digital marketing, DBM, and DCM and has a technical background with skills in programming languages and MS Office applications. She completed her B.Tech in computer science and engineering in 2012 and has internship experience in networking.

1. Khushboo Pant
Mob:+919582878035
Email: khushboopant008@gmail.com
Career Objective:
I have a detailed focus in digital marketing with most experience in Paid Search Media, Display and Ad
operations. I enjoy roles that allow me to mix client services with optimization and analysis. I am
currently looking for opportunities to test my knowledge and new ideas while looking forward to
continuing to improve my strategic thinking.
Professional Experience:
Present Role:
Wunderman International, Gurgaon (0.6 years)
Analyst-Media Trafficking
• Trafficking campaign on DCM to the specific request and sending out tags to the publisher.
• Doing Post tags implementation QA to ensure that tags are working fine.
• Co-ordinate with the Publisher contacts for any clarification
• Ad serving, Tags creation & implementation, Post QA of tags implementation.
Previous Role:
SMG Convonix, Gurgaon (2.11 years)
Senior Search Reporting Analyst
Developed paid search strategies with major US brands to achieve goals by maximizing clicks, revenue,
and efficiency. Optimized reporting and account structure for client accounts using Double Click Search,
DoubleClick bid manger, DoubleClick campaign manager, Marin, Google Ad words, and MSN Ad
Center.
Highlights from Previous role:
• Account management using creative strategy suggestions surpassing client satisfaction.
• Creating Paid Search and Display Campaign as per the client requirement.
• Ensure timely campaign performance optimization, troubleshooting, trafficking of campaigns,
and reporting
• Ensure that campaigns launch on time and are fully executed according to the insertion orders.
• Analyze account performance to forecast and suggest keyword investment decisions and Creative
Trafficking. Also worked on DART,Marin and Atlas.
• Awarded Thrice by employee of the month for professional excellence.
• Proactive keyword list suggestion and landing page suggestions.
• Ad copy building and strategize Ad groups as per industry requirement and trends.
Technical Skills:
Programming : C, C++, Certification in .NET (c, c#, vb, ado.net, asp.net)
Operating Systems : Windows
MS Office : MS PowerPoint, Word, Excel
Management Systems : Data Base Management System

2. Academics:
• Pursued B.Tech in computer science & Engineering from Uttarakhand Technical University,
Dehradun with 70% in 2012
• Senior Secondary (Physics, Chemistry, math’s & Biology) from sarvodya vidyalaya with 63% in
2008
• Higher Secondary from St. Thomas school with C.B.S.E Board with 70% in 2006
Field Exposure:
• Internship: Six Weeks Training from ONGC, Delhi in networking.
• Google certified in digital marketing.
• DBM certified.
• DCM certified.
Strengths:
• Strong will power, Leadership quality, Optimistic, Creative
• Never hesitate to pick up unproven path to achieve my goal
Hobbies:
• Watching discovery channel.
• Internet surfing.
• Dancing.
• River Rafting.
• Playing Chess.
Date: 15.November.2015
Place: New Delhi
Khushboo Pant