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Dorothy-Dang-Resume-2017
- 1. Dorothy Dang SEO &Digital Marketing Strategist 〉Client List 〉Professional Tools Google Analytics Google Search Console Google Tag Manager Google Adwords Structure Data Testing Tool MOZ Pro SEMRush Call Tracking Umbraco, WordPress, and client CMSs Microsoft Office and iWork PC and Mac User EMAIL dangdorothy@gmail.com PHONE (714) 675-8676 WEBSITE linkedin.com/in/dangdorothy 〉Work Experience SEO STRATEGIST 〉Education BUSINESS ADMINISTRATION | MARKETING California State University, FullertonSpring 2015 Bachelor of Arts July 2016 - Jan 2017 Rhythm SEO: • Implemented SEO strategies that revolve around client business goals • Keyword research and mapping, tracking, and analysis to support content, URL, and meta data strategy • Optimized and implemented Schema markup, open graph, and call tracking • Implementing Google Tag Manager for tracking and analytic reporting INTERNET MARKETING SPECIALIST May 2015 - June 2016 Neilson Marketing Services • Researched keywords, A/B testing, on-page optimization, and call-to-action strategies to grow traffic and leads for 50+ client sites • Utilized and executed Google Adwords for PPC (Pay Per Click) campaigns on internal and client websites • Utilized Google Analytics and Ahrefs to review client data and traffic to create reports based on monthly trends SEARCH MARKETING ASSOCIATE May 2014 - May 2015 Neilson Marketing Services • Worked with Campaign Marketing Manager to optimize and implement SEO strategies • Updated and QC'd client sites, landing pages, and WordPress blogs • Ability to wear multiple hats and adapt quickly during transition periods Reporting and Research: • Created client monthly reports, SEO audits for new clients, and business development pitches for prospects utilizing tools such as Google Analytics, Search Console (aka Webmaster Tools), MOZ Pro, SEMRush, and Keynote • Analyzed MOM, YOY, and YTD data to measure realistic and relevant KPI's and build recommendations and strategies for ongoing efforts • Read and researched blogs such as Google Webmaster Central Blog, Search Engine Journal, MOZ Blog, MailChimp, Medium Daily Digest, and /r/bigseo Client and Internal Meetings: • Met with clients to review end of the month analytic (EOMA) reports • Identified business goals during meetings to create strategies to apply in order to achieve goals and increase ROI through conversions • Presented successes, opportunities, strengths and weaknesses, efforts, and recommendations based on analysis and addressed questions, concerns, or comments from clients based on EOMA report • Presented new tools and strategies to different departments to educate and create potential opportunities for clients