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Inhavo presentation
- 1. Make the ContentMarketing Personal!
- 2. Our mission by personalizingevery content interaction across all stages of customer acquisition funnel Help our customers to increase business results
- 3. Content Marketing is theHoly Grail Percentage of B2B Respondents Using Content Marketing 12% 88% Inbound OutboundVs. Inbound Content Marketing Generates: *Content Marketing Institute x 3 62%and Leads Less Cost
- 4. Many visitors Many points ofinteraction across the funnel Many Contents items Problem What {piece of content} The Need is To whom {visitor} When {where on the funnel}
- 5. Problem Top Challenges forB2B marketers Producing Engaging Content Measuring Content Effectiveness Producing Content Consistently Measuring the ROI of Content marketing Program Lack of Budget Producing a Variety of Content 60% 57% 57% 52% 35% 35% B2B Content marketing-North America: Content Marketing Institute/Marketing Profs
- 6. Personalization is acornerstone of content marketing Effectiveness of Personalized vs.“Unpersonalized”Content 0% 3% 17% 48% 32% Much less effective Less effective About the same More effective Much more effective 6% 4% 4% 6% 6% 14% 28% 53% 59% 59%Don’t have the technology Don’t have bandwidth/resources Don’t have the needed data Too difficult Don’t understand the benefits Technology not sufficiently advanced Tried, but didn’t work well Content marketing is minor Don’t have the need Other Reasons for Not Personalizing Content
- 7. Market size ContentMarketingSoftware 2018-2023 B2BContent Marketing Spending 3% 11% 35% 51% Decrease Unsure Remainsthe same Increase4.1 7.2 9.6 CAGR=18% 2018 2021 2023
- 8. Solution – measurecreate and serve personalized content easily Create Serve Measure Visit Lead MQL SQL Opportunity Customer Conversion Rate Optimization Competitors intelligence Content Creation Insights Content Predictions Insights & KPIsHistorical TrendsVisitor Interest Analytics
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- 10. Existing product –Recommendation module ● Semantically relevant ● Immediate results ● 1st Class segmentation ● A/B Testing ● More than 30 paying customers ● Automatic Topic Identification ● Unique Topic analytics ● Competitor analytics ● SEO Impact ● 2 Beta customers Average results from good clients Bounce Reduction Content Visits Website Conversions 15% 20% 16% EFFORT 0%
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- 12. Inhavo Roadmap CRO Self service Content Intelligence Content Optimization CRO Visitor Interested Analytics Historical Trends Competitors Intelligence Content Prediction Content Creation Insights Insights KPIs •• • • • • • • • • N/A • • • • • • N/A • • • • • • N/A • • • • • • N/A • • • • • • N/A • • • Future Visit Lead MQL SQL Opportunity Customer
- 13. 2019 Plan $1M Investment6 Months 1 Year9 Months R&D Team UX Content Intelligence Content Optimization CRO Self service Management Team MRR - $35K 1st Low touch sales MRR - $60K Churn - 2% LTV / CAC – 7 Business Product 3 Months New Web Site 100 – 130 leads / mo 200 – 250 leads / mo
- 14. Team 20 years ofexperience in R&D. B.Sc in Computers Science and MBA in Business Management both fromTechnion,Israel Institute of Technilogy. - CTO@Attunity - CTO@Brightinfo MaximDonde CTO Rotem Ackerman COO 20 years of experience in R&D. B.Sc in Computers Science and MBA in Business Management both fromTechnion,Israel Institute of Technilogy. - CTO@Attunity - CTO@Brightinfo
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